Presentation on April 7, 2016 to the Columbia University’s Master of Science in Information and Knowledge Strategy (IKNS) Program in the School of Professional Studies

1. M A S T E R O F S C I E N C E I N
Information and Knowledge Strategy
Trust me,
I'm a community evangelist
Stan Garfield
April 7, 2016

2. 2
Responsibilities
1. Improve business results by institutionalizing a knowledge-sharing
culture based on communities, with the help of the senior executive
and the other leaders in the organization
2. Define, maintain, and execute the communities plan
3. Define, communicate, and implement people, process, and
technology components for communities
4. Define community and ESN-specific goals, measurements and
rewards for the organization
5. Report regularly on the organization's performance against metrics
6. Implement action plans for people, process, and technology projects
7. Lead the organization's communities and ESN teams
8. Manage communications for communities and the ESN
9. Actively participate in communities and ESN groups
10.Stay current in the fields of communities and social business

3. 3
1. Evangelize
• Promote effective use of
communities, ESNs, and
collaboration across
organizational boundaries
• Establish collaboration
use cases, differentiate
available tools, and
recruit new community
leaders, contributors, and
members

4. 4
2. Provide program and
project management
• Lead formal programs for
communities, ESNs, and
collaboration
• Manage projects for
communities, ESNs, and
collaboration

5. 5
3. Lead by example
• Regularly post, reply, like,
praise, and share in
communities and ESNs
– #MM Meeting Monday
– #TT Tuesday Tip
– #WW Wednesday Win
– #ThTh Thankful Thursday
– #FF Follow Friday
• Lead communities and ESN
groups

6. 6
4. Educate
• Develop, maintain, and
deliver training on
communities, ESNs, and
collaboration
• Regularly post tips on
communities, ESNs, and
collaboration
• Promote SAFARIS uses:
Share, Ask, Find,
Answer, Recognize,
Inform, Suggest

7. 7
5. Communicate
• Publish and maintain
documentation, web
sites, and FAQs
• Maintain lists and
directories

8. 8
6. Implement
• Define, document,
implement, and manage
processes for creating
new communities and
ESN groups
• Respond to requests,
help implement new
communities and ESN
groups, and help
communities and ESN
groups merge or split as
required

9. 9
7. Support
• Work with IT and vendors
to implement, maintain,
and improve platforms
• Answer questions,
respond to people
seeking help, and talk to
those requesting new
communities and sites

10. 10
8. Report
• Produce and publish
periodic health reports for
communities and ESN
groups
• Produce and distribute
periodic reports on new
communities and ESN
groups

11. 11
9. Govern
• Establish guidelines,
principles, and
creation/retention/deletion
criteria for communities and
ESNs
• Monitor creation and activity,
moderate content according to
guidelines, intervene as
required, merge redundant
groups, delete inactive groups,
and help retire communities
when no longer needed

12. 12
10. Deliver and use thought
leadership
• Post in and follow
external social media;
post, reply, and learn in
external communities;
and publish and read
articles
• Present at industry
conferences and network
with colleagues at other
organizations

13. 13
A day in the life
1. Monitor activity and intervene as necessary
2. Post and reply using daily themes and SAFARIS
3. Redirect queries from email
4. Get others to answer questions
5. Provide advice and respond to queries
6. Review metrics and report on new groups
7. Work with IT to support and improve infrastructure
8. Interact with product vendors to report bugs, request
enhancements, and influence future direction
9. Monitor and participate in external communities
10. Curate and promote success stories

14. 14
Summary
• I regularly share my vision for how communities
can enable effective sharing, innovation, reuse,
collaboration, and learning
• I show how communities work better for sharing,
asking, finding, answering, recognizing,
informing, and suggesting than alternatives such
as email, repositories, or directories
• I actively lead and participate in communities to
stay in touch with what works, what doesn’t
work, and how people, processes, and
technology enable successful communities

15. 15
Articles
1. Understanding the Community/Evangelist Role, and profiles of a
few of my Favorite Folks by Jeremiah Owyang
2. Who can be a Community Evangelist? by Chris Salazar
3. Is Community Evangelism the job of the future? by Mario Sundar
4. Jobs of the future, #1: Online Community Organizer by Seth Godin
5. Instagram's 5th Employee: Their Community Evangelist by Gabriel
Beltrone
6. Tips on being community evangelist for your startup by Srinivas
Kulkarni
7. Dear Social Business Evangelist, Where Art Thou? by Luis Suarez
8. What is a Community Evangelist? by Marc Manashil
9. Top 25 Community Evangelist profiles in LinkedIn
10. Community Evangelist Jobs currently posted in LinkedIn

16. For additional information
• Join the SIKM Leaders CoP http://tech.groups.yahoo.com/group/sikmleaders/
• Twitter @stangarfield
• Site http://sites.google.com/site/stangarfield/
Stan Garfield Implementing a
Successful KM
Program
(author)
Successful Knowledge
Leadership:
Principles and Practice
(chapter author) The Modern
Knowledge Leader:
A Results-Oriented Approach
Gaining Buy-
in for KM
(chapter
author)

17. LinkedIn Posts
https://www.linkedin.com/today/author/stangarfield