To develop creativity in professional students and lead them to a change in thinking

1. CREATIVITY
&
INNOVATION

2. Mental characteristics that
allows a person to think
outside of the box,
which results in innovative or
different approaches to a
particular task.
CREATIVITY MEANS…

3. INNOVATION MEANS…
The process of translating
an idea or invention into a
good or service that
creates value or for which
customers will pay.
Innovation is simply,
putting ideas into practice

6. TOOLS USED TO BE CREATIVE
Attribute Listing
Brainstorming
Visioning
Tools for
Creating New
Ideas

7. • Use Attribute Listing when you have a situation
that can be decomposed into attributes - which
itself can be a usefully creative activity.
• Particularly useful with physical objects. You
can use it elsewhere, too.
• For the object or thing in question, list as many
attributes as you can.
• It can also be useful to first break the object
down into constituent parts and look at the
attributes of each part in question.
Attribute Listing
Attribute
Listing

8. Attribute
Listing
• For each attribute, ask 'what does this give'?
Seek the real value of each attribute. It is also
possible that attributes have 'negative value' --
i.e.. they detract from the overall value of the
object.
• Finally look for ways in which you can modify
the attributes in some way. Thus you can
increase value, decrease negative value or
create new value.
• All things have attributes which are sometimes
overlooked. By deliberately focusing on these,
you can find new ways to be creative.
Attribute Listing

9. Brainstorming
Brain-
storming
• Brainstorming is probably the best-
known creative tool.
• It can be used in most groups,
although you will probably have to
remind them of the rules.
• It is best done using an independent
facilitator who manages the process
(so the group can focus on the creative
task).
• Typically takes around 30 minutes to
an hour.

10. Brainstorming
Brain-
storming
Brainstorming Rules :
• No criticism or debate
• Quantity over quality
• Freewheel
• Combine and improve

11. • Brainstorming works when
people use each other's ideas to
trigger their own thinking. Our
minds are highly associative, and
one thought easily triggers
another.
• If we use the thoughts of others,
then these will stop us getting
trapped by our own thinking
structures.
Brainstorming
Brain-
storming

12. Visioning
Visioning
• A vision is a 'motivating view of the
future'. It creates pull. It gives
direction.
• Imagine brilliant and innovative future.
Think about what you are trying to
achieve.
• Go out into the future. Look around
and see what is there.
• Use dynamic and emotive words to
paint motivating pictures. Use words
like 'sharp', 'now' and 'value'.

13. Visioning
Visioning
• Phrase it in the present tense to make it
more immediate. Use 'is' rather than
'will'.
• Use active verbs that talk about what is
happening.
• Test it with others to ensure it works for
them too.
• Visioning works because we are an
imaginative species and are motivated
by what we perceive as a possible or
desired future.

14. ROLE PLAY
In this Role play, 2 groups will get the same topic.
We’ll see who makes it an out of the box play.

15. HOW TO BE CREATIVE
 step 1 : Be Curious
 step 2 : Make
Connections
 step 3 : Challenge
Yourself

16. BE CURIOUS…
Curiosity is one
of the
permanent and
certain
characteristics
of a vigorous

19. Suspend
Judgement
s
Ask a lot o
Questions

20. MAKE CONNECTIONS
Creativity
is the
power to
connect the
seemingly
unconnecte

21. Talk to People in
Different Fields
See from a different angle

22. CHALLENGE YOURSELF
“A person who never made a
mistake never tried anything new”
Take
Risks Accept

23. CULTIVATE YOUR IDEAS
Dare to
Daydrea
m
Consider all
the
Possibilities

24. Give Ideas
Time to
Grow
Remember, You have Miles to go
before you sleep - Martin Luther King

25. Let us go for a
Product launch for

26. OBSTACLES…….
Our mental
maps narrows
us!!
It´s hard to be
different!

27. IF YOU DO NOT MANAGE CULTURE -
THE CULTURE MANAGES YOU...
DON'T LET YOUR ENVIRONMENT
DEFINE YOUR STRATEGY...
CREATE A STRATEGY THAT DEFINES
YOUR ENVIRONMENT!
INNOVATION STARTS AT THE TOP.
THE BEST WAY TO KILL INNOVATION IS LETTING
THE BOSS SPEAK FIRST

28. INNOVATION IS A TEAM SPORT
INNOVATION IS NEVER EASY.
BUT IT IS ALWAYS POSSIBLE.
CREATE AN INNOVATION
CULTURE THAT FITS.
INNOVATION
RELIES ON TRUST.
Listen to ideas
Reward Bravery
Embrace Risk
Learn from Failure

30. INNOVATION
COMBINE
COPY
INNOVATION
TRANSFORM
1 % IDEA
99% EXECUTION

31. THE ULTIMATE BUSINESS MANTRA

33. THANK YOU
