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CENTRAL EMBASSY
Shopping Mall
the new standard in urban retail
throughout South-East Asia
powered by
Background
Since its inception in 1927 the Central Group has been an innovator in the development of Thai retail.
Central Embassy aims to build upon this heritage with a modern, global outlook that continues to set
the new standard in urban retail throughout South-East Asia.
powered by
Background
CENTRAL EMBASSY VISION
Both influential and original, Central Embassy is the project that introduces Thailand to a global
audience of tastemakers and opinion formers while the stunning architecture is changing the skyline
of Bangkok. With strong links to art and urban culture inherent throughout the development, Central
Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that
aims to educate, stimulate and delight.
Central Embassy represents an iconic canvas for inspired architecture.
Paying homage to traditional Thai temples the 200m of stunning facade is constructed from
shimmering shingles that punctuate the continuous, rippled frontage.
A combination of cutting-edge design technologies and flowing contours define a 37-floor building.
comprised of an 8-story retail podium, verdant sky terraces and a 6-star hotel tower that come
together in a blend of originality and integrity.
Experience interior spaces that engage the senses wrapped in a never ending dance of curves, angles
and textures.
CONCEPT AND DESIGN
For more info: www.centralembassy.com
Feature Overview
LOGIN/REGISTER
WELCOME (MAIN MENU)
WHAT’S ON
BRANDS
FASHION
LEVEL
EATHAI
CINEMA
PROMOTION
SPECIAL
SERVICE
PRIVILEGE
INFORMATION
SHARE, TWEET, EMAIL
1
2
3
4
5
6
7
8
9
10
11
12
13
14
powered by
powered by
Feature – LOGIN/REGISTER
LOGIN/REGISTER
Users can register and Login to get
and redeem the privileges directly with
the application from Central Embassy.
Or users can just “Skip” the Login and
enter to the application to see
contents inside.
1
powered by
Feature – WELCOME (MAIN MENU)
With “WELCOME” feature, users can see all
menu of Central Embassy application and
then easily to access each feature to see the
detail inside.
o WHAT’S ON
o BRANDS
o LEVEL
o EATHAI
o SCREEN
o SPECIAL
o PRIVILEGE
o SERVICE
o PROMOTION
2 WELCOME
powered by
Feature – WHAT’S ON
With “WHAT’S ON” feature, users can
update the latest News and Events of
Central Embassy and access to see the
detail of each News and Events, and
then can easily share to their friends in
the Social Networks.
3WHAT’S ON
powered by
Feature – BRANDS
BRANDS
With “BRANDS” feature, users can see
all brands arranging from A to Z in
Central Embassy and select any brand
to see the detail inside, and then can
easily share to their friends in the
Social Networks.
4
powered by
Feature – FASHION
FASHION
With “FASHION” feature, users can
update the latest fashion from the
popular brands in Central Embassy and
see the detail inside, and then can
easily share to their friends in the
Social Networks.
5
powered by
Feature – LEVEL
LEVEL
With “LEVEL” feature, users can see all
level’s directories (all 8 levels) of
Central Embassy. The feature provides
the information of each level with
directory image and its overviewing
content so that users can see and find
their destination to go easier in
Central Embassy.
6
powered by
Feature – EATHAI
EATHAI
7“The best and most
comprehensive offering of Thai
food in the world.”
Users can easily find Thai foods
and see the details including;
o MENUS
o TALAD EATHAI
o EATHAI MAP
o STREET FOOD
o ISSAYA COOKING STUDIO
o CONTACT
Highlight
powered by
Feature – CINEMA
CINEMA
8 With “CINEMA” feature, users can
see the detail of the world’s
highest-end of luxury cinema
“EMBASSY DIPLOMAT SCREEN”.
powered by
Feature – PROMOTION
PROMOTION
9 With “Promotions” feature, users
can update the latest promotions
from their favorite Brands in
Central Embassy to see the detail
of each promotion, and then easily
to share to their friends in the
Social Networks.
powered by
Feature – SPECIAL
SPECIAL
10 With “SPECIAL” feature, users can
update and download the latest
BRANDS BOOK of the popular brands
in Central Embassy and see the
impressive images and details inside.
powered by
Feature – SERVICE
SERVICE
With “SERVICE” feature, users can see
the contact list of services in Central
Embassy and then users can call directly
to the contact person to ask for
information, or book the service at
Central Embassy including; Valet
Parking, Grab Taxi, and more.
11 Highlight
Enable tap to call
Open Grab Taxi Application
powered by
PRIVILEGE
With “PRIVILEGE” feature, users can update the latest privileges from their favorite Brands in
Central Embassy and then they can redeem to get any privilege of the Brand by scanning QR code
at the Brand’s store in Central Embassy.
12
Feature – PRIVILEGE
Ask Brand’s staff for Redemption Material
to scan QR Code to get the Privilege.
Scan and Get the promotion at
the Brand’s store.
Open the Privilege detail in
the Application.
powered by
Feature – INFORMATION
INFORMATION
With “INFORMATION” feature, users can
see the important contact information of
Central Embassy including;
o Website
o Facebook Page
o Instagram
o Address
o Opening Hours
o Office Hours
o Email
13
powered by
Feature – Share, Tweet, and Email
Share, Tweet, and Email
Users can share each WHAT’S ON, PROMOTION,
SPECIAL, and PRIVILEGE in Central Embassy
Application to their’s Facebook Timeline, their
Twitter Timeline, or email it to their friends.
14

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CENTRAL EMBASSY Shopping Mall mobile app : Review

  • 1. CENTRAL EMBASSY Shopping Mall the new standard in urban retail throughout South-East Asia
  • 2. powered by Background Since its inception in 1927 the Central Group has been an innovator in the development of Thai retail. Central Embassy aims to build upon this heritage with a modern, global outlook that continues to set the new standard in urban retail throughout South-East Asia.
  • 3. powered by Background CENTRAL EMBASSY VISION Both influential and original, Central Embassy is the project that introduces Thailand to a global audience of tastemakers and opinion formers while the stunning architecture is changing the skyline of Bangkok. With strong links to art and urban culture inherent throughout the development, Central Embassy will be the new retail and style face of Thailand, anchored by a forward thinking ethos that aims to educate, stimulate and delight. Central Embassy represents an iconic canvas for inspired architecture. Paying homage to traditional Thai temples the 200m of stunning facade is constructed from shimmering shingles that punctuate the continuous, rippled frontage. A combination of cutting-edge design technologies and flowing contours define a 37-floor building. comprised of an 8-story retail podium, verdant sky terraces and a 6-star hotel tower that come together in a blend of originality and integrity. Experience interior spaces that engage the senses wrapped in a never ending dance of curves, angles and textures. CONCEPT AND DESIGN For more info: www.centralembassy.com
  • 4. Feature Overview LOGIN/REGISTER WELCOME (MAIN MENU) WHAT’S ON BRANDS FASHION LEVEL EATHAI CINEMA PROMOTION SPECIAL SERVICE PRIVILEGE INFORMATION SHARE, TWEET, EMAIL 1 2 3 4 5 6 7 8 9 10 11 12 13 14 powered by
  • 5. powered by Feature – LOGIN/REGISTER LOGIN/REGISTER Users can register and Login to get and redeem the privileges directly with the application from Central Embassy. Or users can just “Skip” the Login and enter to the application to see contents inside. 1
  • 6. powered by Feature – WELCOME (MAIN MENU) With “WELCOME” feature, users can see all menu of Central Embassy application and then easily to access each feature to see the detail inside. o WHAT’S ON o BRANDS o LEVEL o EATHAI o SCREEN o SPECIAL o PRIVILEGE o SERVICE o PROMOTION 2 WELCOME
  • 7. powered by Feature – WHAT’S ON With “WHAT’S ON” feature, users can update the latest News and Events of Central Embassy and access to see the detail of each News and Events, and then can easily share to their friends in the Social Networks. 3WHAT’S ON
  • 8. powered by Feature – BRANDS BRANDS With “BRANDS” feature, users can see all brands arranging from A to Z in Central Embassy and select any brand to see the detail inside, and then can easily share to their friends in the Social Networks. 4
  • 9. powered by Feature – FASHION FASHION With “FASHION” feature, users can update the latest fashion from the popular brands in Central Embassy and see the detail inside, and then can easily share to their friends in the Social Networks. 5
  • 10. powered by Feature – LEVEL LEVEL With “LEVEL” feature, users can see all level’s directories (all 8 levels) of Central Embassy. The feature provides the information of each level with directory image and its overviewing content so that users can see and find their destination to go easier in Central Embassy. 6
  • 11. powered by Feature – EATHAI EATHAI 7“The best and most comprehensive offering of Thai food in the world.” Users can easily find Thai foods and see the details including; o MENUS o TALAD EATHAI o EATHAI MAP o STREET FOOD o ISSAYA COOKING STUDIO o CONTACT
  • 12. Highlight powered by Feature – CINEMA CINEMA 8 With “CINEMA” feature, users can see the detail of the world’s highest-end of luxury cinema “EMBASSY DIPLOMAT SCREEN”.
  • 13. powered by Feature – PROMOTION PROMOTION 9 With “Promotions” feature, users can update the latest promotions from their favorite Brands in Central Embassy to see the detail of each promotion, and then easily to share to their friends in the Social Networks.
  • 14. powered by Feature – SPECIAL SPECIAL 10 With “SPECIAL” feature, users can update and download the latest BRANDS BOOK of the popular brands in Central Embassy and see the impressive images and details inside.
  • 15. powered by Feature – SERVICE SERVICE With “SERVICE” feature, users can see the contact list of services in Central Embassy and then users can call directly to the contact person to ask for information, or book the service at Central Embassy including; Valet Parking, Grab Taxi, and more. 11 Highlight Enable tap to call Open Grab Taxi Application
  • 16. powered by PRIVILEGE With “PRIVILEGE” feature, users can update the latest privileges from their favorite Brands in Central Embassy and then they can redeem to get any privilege of the Brand by scanning QR code at the Brand’s store in Central Embassy. 12 Feature – PRIVILEGE Ask Brand’s staff for Redemption Material to scan QR Code to get the Privilege. Scan and Get the promotion at the Brand’s store. Open the Privilege detail in the Application.
  • 17. powered by Feature – INFORMATION INFORMATION With “INFORMATION” feature, users can see the important contact information of Central Embassy including; o Website o Facebook Page o Instagram o Address o Opening Hours o Office Hours o Email 13
  • 18. powered by Feature – Share, Tweet, and Email Share, Tweet, and Email Users can share each WHAT’S ON, PROMOTION, SPECIAL, and PRIVILEGE in Central Embassy Application to their’s Facebook Timeline, their Twitter Timeline, or email it to their friends. 14