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What do social impact and
happiness have in
common?
Steve Coles
Intentionality CIC
What do social impact and
happiness have in
common?

Everything!
Question: What makes
you most happy?
“Wellbeing is a positive physical, social and mental state;
it is not just the absence of pain, discomfort and
incapacity. It arises not only from the action of individuals,
but from a host of collective goods and relationships with
other people. It requires that basic needs are met, that
individuals have a sense of purpose, and that they feel
able to achieve important personal goals and participate
in society. It is enhanced by conditions that include
supportive personal relationships, involvement in
empowered communities, good health, financial
security, rewarding employment, and a healthy and
attractive environment...”
UK Government’s Whitehall Wellbeing Working Group, 2006
Question: How many
people do you know
who would help you
in a crisis?
Relationships Matter…
“What seems to be the most important factor in
providing happiness is close social relations. People
who are married, who have good friends, and who are
close to their families are happier than those who are
not. People who participate in religious communities
are happier than those who do not. Being connected
to others seems to be much more important to
subjective well-being than being rich.”
Barry Schwartz, The Paradox of Choice, p. 107
Employment Matters…
“We can be needed by our family, but most of us need
more than this: we need to feel we are contributing to the
wider society. Thus work provides not only income but
also an extra meaning to life. That is why unemployment
is such a disaster: it reduces income but it also reduces
happiness directly by destroying the self-respect and
social relationships created by work … So unemployment
is a very special problem … And even when you are back
at work, you still feel its effects as a psychological scar.”
Happiness: Lessons from a New Science, Richard Layard, p.67
Employment Matters…
Unemployed Britons show high levels of mental distress. Using
a particular scale to measure mental distress, the mean levels
are the following:

In other words, the 522 jobless people in the
sample had approximately twice the mental
distress score of those with jobs
Trust Matters…

From: Do we really know what makes us happy? by Dolan, Peasgood and White http://pauldolan.co.uk/wp-content/uploads/2011/07/do-we-really-know-what-makes-ushappy.pdf

Year!

1959!

56!

1981!

43!

1990!

44!

1999!

“…social trust (trust in
most other people) is
associated with higher
life satisfaction and
happiness, and a lower
probability of suicide”

Percentage
saying that
most people
can be trusted
(Britain)!

29!
An Experiment…
Imagine you had to choose between living in
two imaginary worlds, in which prices and all
other factors are the same other than:
–  In the first world you get £50,000 a year, while
other people get £25,000 (on average)
–  In the second world you get £100,000 a year
while other people get £250,000 (on average)

Which world would you prefer to live in?
An Experiment…
When asked, most say they would
prefer to live in the first world - the
world in which they earn £50,000
and everyone else earns £25,000.
Relative Position Matters…
“There is increasing acceptance
that the welfare of individuals is not
solely determined by their material
circumstances but also depends
heavily on their relative position in
society.”
From: Inequality, Happiness and Relative Concerns: What Actually is their Relationship?
by Ed Hopkins, University of Edinburgh http://www.homepages.ed.ac.uk/hopkinse/ineq-survey.pdf
What’s all this got to do
with social impact
analysis and going
‘beyond
measurement’?
Mission

Focus on what
really matters

Organisational culture

Tell a ‘story of change’
People at
the centre
Environment

Creating
overlapping
impacts
Focus on what
Mission
really
Recognisesmatters

Organisational culture

that all
Tell a you need
‘story of change’
Creating
People at is…? overlapping

the centre

Environment

impacts
Focus on what
Mission
really
Recognisesmatters

Organisational culture

that all
Tell a you need
‘story of change’
Creating
People is…? Love?
at
overlapping

the centre

Environment

impacts
Discussion,
Questions and
Answers
1) What is beyond measurement?
2) Why should we go beyond measurement?
3) How do we improve beyond measurement?
Many thanks for listening
Steve Coles
Intentionality CIC
Web: www.intentionality.co.uk
Email: steve@intentionality.co.uk
Tel: +44 (0)7791 868 597
Twitter: steve_coles
Twitter: Intentionality_

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What social impact and happiness have in common

  • 1. What do social impact and happiness have in common? Steve Coles Intentionality CIC
  • 2. What do social impact and happiness have in common? Everything!
  • 4. “Wellbeing is a positive physical, social and mental state; it is not just the absence of pain, discomfort and incapacity. It arises not only from the action of individuals, but from a host of collective goods and relationships with other people. It requires that basic needs are met, that individuals have a sense of purpose, and that they feel able to achieve important personal goals and participate in society. It is enhanced by conditions that include supportive personal relationships, involvement in empowered communities, good health, financial security, rewarding employment, and a healthy and attractive environment...” UK Government’s Whitehall Wellbeing Working Group, 2006
  • 5.
  • 6. Question: How many people do you know who would help you in a crisis?
  • 7. Relationships Matter… “What seems to be the most important factor in providing happiness is close social relations. People who are married, who have good friends, and who are close to their families are happier than those who are not. People who participate in religious communities are happier than those who do not. Being connected to others seems to be much more important to subjective well-being than being rich.” Barry Schwartz, The Paradox of Choice, p. 107
  • 8. Employment Matters… “We can be needed by our family, but most of us need more than this: we need to feel we are contributing to the wider society. Thus work provides not only income but also an extra meaning to life. That is why unemployment is such a disaster: it reduces income but it also reduces happiness directly by destroying the self-respect and social relationships created by work … So unemployment is a very special problem … And even when you are back at work, you still feel its effects as a psychological scar.” Happiness: Lessons from a New Science, Richard Layard, p.67
  • 9. Employment Matters… Unemployed Britons show high levels of mental distress. Using a particular scale to measure mental distress, the mean levels are the following: In other words, the 522 jobless people in the sample had approximately twice the mental distress score of those with jobs
  • 10. Trust Matters… From: Do we really know what makes us happy? by Dolan, Peasgood and White http://pauldolan.co.uk/wp-content/uploads/2011/07/do-we-really-know-what-makes-ushappy.pdf Year! 1959! 56! 1981! 43! 1990! 44! 1999! “…social trust (trust in most other people) is associated with higher life satisfaction and happiness, and a lower probability of suicide” Percentage saying that most people can be trusted (Britain)! 29!
  • 11. An Experiment… Imagine you had to choose between living in two imaginary worlds, in which prices and all other factors are the same other than: –  In the first world you get £50,000 a year, while other people get £25,000 (on average) –  In the second world you get £100,000 a year while other people get £250,000 (on average) Which world would you prefer to live in?
  • 12. An Experiment… When asked, most say they would prefer to live in the first world - the world in which they earn £50,000 and everyone else earns £25,000.
  • 13. Relative Position Matters… “There is increasing acceptance that the welfare of individuals is not solely determined by their material circumstances but also depends heavily on their relative position in society.” From: Inequality, Happiness and Relative Concerns: What Actually is their Relationship? by Ed Hopkins, University of Edinburgh http://www.homepages.ed.ac.uk/hopkinse/ineq-survey.pdf
  • 14. What’s all this got to do with social impact analysis and going ‘beyond measurement’?
  • 15. Mission Focus on what really matters Organisational culture Tell a ‘story of change’ People at the centre Environment Creating overlapping impacts
  • 16. Focus on what Mission really Recognisesmatters Organisational culture that all Tell a you need ‘story of change’ Creating People at is…? overlapping the centre Environment impacts
  • 17. Focus on what Mission really Recognisesmatters Organisational culture that all Tell a you need ‘story of change’ Creating People is…? Love? at overlapping the centre Environment impacts
  • 18. Discussion, Questions and Answers 1) What is beyond measurement? 2) Why should we go beyond measurement? 3) How do we improve beyond measurement?
  • 19. Many thanks for listening Steve Coles Intentionality CIC Web: www.intentionality.co.uk Email: steve@intentionality.co.uk Tel: +44 (0)7791 868 597 Twitter: steve_coles Twitter: Intentionality_