This document discusses principles of sensemaking and managing knowledge in complex situations. It outlines seven rules for naturalizing sensemaking, including that knowledge can only be volunteered and not conscripted, and that we know more than we can say or write down. It also discusses how the world is becoming more complex and it is difficult to know when there is sufficient information to make decisions, as data and algorithms provide what but lack the human motivational component of why. The document promotes approaches like real-time journaling and mapping attitudes to surface unarticulated needs and motivations beyond what is explicitly said.