PANEL 2: Intelligent Airline of the future in fast-changing environment - Mobility solutions for the 'Intelligent Air Travel' - Ahmad Seblini, SITA

1. Aviation ICT Forum
India
Mobility solutions for the 'Intelligent Air Travel'
Digitize your Crew process
26 September 2013
By: Ahmad Seblini
Business Development
Middle East, India & Africa

2. Industry trends
2
With new devices, connectivity, applications, there is no place to hide.
 Mobile data traffic increase represents
a compound annual growth rate
(CAGR) of 78 percent (Cisco VNI)
+78%
traffic
growth
 2013 Worldwide IT spending growth
will be 5.7%. Mobile devices alone will
drive 57% of IT growth. (IDC)
+57%
IT growth
 The global mobile worker population
exceeded 1 billion in 2010 and 4
million totally at airports (Gartner).
1 bn
mobile
workers
 70% of devices via Mobile Device
Management (MDM) in 2015. This
market will represent $1.2 bn (Gartner)70%

3. Meeting ATI Business requirements
Airlines, international ground handlers or other air transport players face a
number of business challenges:
• Global coverage is key to ensuring roaming pilots,
crew and management can access key airline
applications.
• Business criticality and efficiency: air transport need
reliable systems and coverage to support their
operational nature.
• Cost effectiveness: cost management is vital, and
central visibility of costs and usage is an important
requirement for communications systems.
• Less complexity: airlines lowering their total cost of
ownership by moving away from multiple suppliers
across multiple countries.

4. Mobile Devices
Devices
• Device & Tablet provisioning
• Mobile Device & App Mgt
• Partnership with Apple & Motorola
Connectivity
Network Wireless
• 3G data in 180 countries
• Rugg SIM & Self-care portal
• More than 600K hotspots
Integration
A single, end-to-end solution to reduce costs, increase ancillary revenues and
improve operational performance through mobilizing business processes
SITA wireless & mobility “DNA”
Applications
• SITA mobile application
• Customer app integration
• 3rd party application
Apps

5. Key references
Up to 4’500 iPad
Mobile counters
Up to 1,500 devices
3rd party payment
Connectivity (3G & WiFi)
Baggage reconciliation
Others (EFB, Ground &
Crew tablet), connectivity

6. Customer
care
Quality
control
Cabin
Crew
Mgt
Cabin crew process
 Lack of detailed PAX
info (Claim, Bag., cx
flight..)
 No support of
frequent flyer
 No PAX
differentiation
(frequent flyer)
 Slow PAX
compensation & feed
back
 Complex Crew qualification & training (paper based)
 Heavy Reliance on paperwork (forms, manuals, ...)
 Slow data capture and hence issue detection
 Slow paper based reporting process
 Inefficient communication tool
 Lack of electronic support of Crew monitoring &
analysis
 Incorrect on-board Sales and Inventory
 Double data entry, data errors and delay in
information flow
Source: SITA, Swiss Air

8. Enhancement…
Improve Cabin Crew
efficiency
Enhance Passenger
satisfaction
Generate new revenue
and loyalty
• Digitize paper forms
• Cabin preparation, reporting, etc.
• No post flight reporting. Avoid time wasted
• Passenger information at crew’s fingertips
• Pro-active services
• Faster compensation
• Improve airline brand image
• Increase passenger loyalty
• Develop new revenue sources
Increase your cabin crew efficiency and customer service

9. CrewTablet solution overview
Crew Application
Crew Server
CRM
eMail
DCS
Loyalty
Flight info
Bag
RES
Integration
Crew Portal
 User Interface
 Human interaction
 Form and manual monitoring
 Form builder & Crew
notifications
 Airline back-end integration with
Crew server
 All necessary data extracted to
feed the Crew application

10. CrewTablet solution overview
Crew Application
Crew Server
CRM
eMail
DCS
Loyalty
Flight info
Bag
RES
Integration
Crew Portal
 User Interface
 Human interaction
 Form and manual monitoring
 Form builder & Crew
notifications
 Airline back-end integration with
Crew server
 All necessary data extracted to
feed the Crew application

11. Architecture
Crewserver
(Web Application)
eMail
HOST
Manuals
Seat Map Check-in
Host Webservices
getseatmap GetPNL
Crewserver
DB
SFTP
iOS Local
DB
iOS app
CrewTablet
Other Webservices
getloyalty getroster
Crew Webservices
AuthCrewManage
r
SynccrewFlightDat
a
Send email
Mobile
Net
Admin
(forms
management)
Loyalty Rostering

12. CrewTablet solution overview
Crew Application
Crew Server
CRM
eMail
DCS
Loyalty
Flight info
Bag
RES
Integration
Crew Portal
 User Interface
 Human interaction
 Form and manual monitoring
 Form builder & Crew
notifications
 Airline back-end integration with
Crew server
 All necessary data extracted to
feed the Crew application

13. CrewPortal Features
 Global flight overview
 By departure airport, date, and flight no,
Voyage Report no, by Cabin Crew
 Flight information summary, forms
submitted, passenger and crew list,
 View on manuals installed by Crew
 Shows all forms submitted on this flight
 Ability to message individual cabin crew via
push notification
 Forms details
 Attachments summary / flight
 Overview or PDF download
 Email the form to a new recipient
 Support attachments (multiple pictures and
signatures)
 Form builder
 Design forms for the crew using custom and
pre-populated elements
 Intuitive drag &drop user interface.
 Version control and publishing/retracting

14. CrewTablet solution overview
Crew Application
Crew Server
CRM
eMail
DCS
Loyalty
Flight info
Bag
RES
Integration
Crew Portal
 User Interface
 Human interaction
 Form and manual monitoring
 Form builder & Crew
notifications
 Airline back-end integration with
Crew server
 All necessary data extracted to
feed the Crew application

15. Demo

16. What’s next?
A glimpse into the future
Q1 2014 Q2 2014 Q4 2014
Develop new features
such as:
• Meal ordering
• Seat changes
• Visual Crew
positioning
• Rich rostering
information
Extend CrewTablet to
other tablet types
beyond iPad
• Enhance new
features with
Cabin defect log
• Inventory
management
Develop full mobile
payment capability
• Finalize the
integration with
BagTrack and
WorldTracer mobile
to pave the way for
Ground Tablet

17.  Align system functionality with
processes and ways-of-working
 Ensure business continuity during
the transition to new systems and
processes
 Obtain buy-in and cooperation from all
stakeholders throughout the project lifecycle
We know how
We are solution oriented

18. Back up
18 | CrewTablet | Confidential | © SITA 2013

19. In a nutshell
CHALLENGES
• How to supply and manage
iPad for a highly mobile
population
• How to secure iPads, isolating
business data from personal
information
• How to support the tablet
spread around the world
• How to centralize and control
the connectivity cost
SITA SOLUTIONS
• The digital Cabin Crew is based on SITA Managed Mobile
Devices which includes the supply and management of
iPads
• The package is delivered with our CrewTablet application
and Mobility Access with 2G/3G back-up (Mobile Data
Access) available in more than 180 countries
• SITA provides its over-the-air device management
solution which enables to change the configuration remotely
or even wipe out sensitive data.
• Bundling SITA MDM, wireless connectivity and advanced
connection manager will give our customers an excellent
control for high level of security.
Managed Cabin Crew iPads with Wi-Fi/2G/3G connectivity and CRM application
SITA provides an end-to-end solution for airlines’ cabin crew
combining CRM application, iPad supply & management, as well
as wireless connectivity. Use case
20 mins time to
train the Cabin Crew