The document summarizes key information about Saudi Arabia and SAUDIA airline. Saudi Arabia has a population of 30 million, is a leading petroleum exporter, and houses the two holiest places in Islam. SAUDIA airline was established in 1945 and now has over 130 aircraft and transports over 25 million passengers annually. It has joined the SkyTeam airline alliance and has modernized its fleet and branding while introducing new in-flight entertainment and connectivity services for passengers.
3. • Strategic location
• Population of 30 million
• Leading petroleum exporter of the world
• Houses the two Holiest Places of Islam
Kingdom of Saudi Arabia
4. Success Story
The DC3 was the seed to
the modern: SAUDIA
More than 130 Aircraft
and a 25 million PAX
SkyTeam
Alliance
Established 27 May 1945
by one DC3 offered by
King Abdul Aziz
15. KSA Connected Stats
YEAR Users Population % Pop. Usage Source
2000 200,000 21,624,422 0.9 % ITU
2003 1,500,000 21,771,609 6.9 % ITU
2005 2,540,000 23,595,634 10.8 % C+I+A
2007 4,700,000 24,069,943 19.5 % ITU
2009 7,761,800 28,686,633 27.1 % ITU
2010 9,800,000 25,731,776 38.1 % ITU
2012 13,000,000 26,534,504 49.0 % IWS
Internet Usage Statistics:
13,000,000 Internet users as of June/12, 49.0% of the population, according to IWS.
Facebook Users in Saudi Arabia:
5,536,280 as of September 30, 2012, according to Facebook.
16.
17. The Connected Passenger Experience
Mobile phone
access to
ALFURSAN lounge
Passenger checks in by
mobile phone and
receives a bar-coded
boarding pass
Passenger drops
bag and receives
bag tag on mobile
phone
Passenger boards
flight using mobile
phone bar code
Passenger checks
email, receive SMS,
place calls during
flight
Passenger is updated
with latest baggage
information
STARTEND
18. SAUDIA Connected fleet
• Full GPRS – Wi-Fi Connectivity
12 Airbus A330-300
14 Boeing 777-300*
*Plan under study to retrofit another 6
8 Boeing 787-9
19. Free WiFi
• First Airline to offer Free WiFi to Premium
passengers on Long Haul and Regional
Flights.
21. Connectivity Management
OnAir
• GSM Licenses.
• Network
• Roaming
• Agreement with
MNOS
Airline
• Develops customer
awareness
• Accepts and deploys
service in aircraft
• Receives a revenue
share
Mobile Network
Operator (MNO)
• International roaming
access
• Promotes service to
customer base
• Tariff
Passenger
• Awareness of service
• Sky Roaming cost
26. DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request only.
Source: presentation of Abdulrahman Alfhahd, SAUDIA at the
2014 SITA Air Transport IT Summit, Brussels.
2014 Air Transport IT Summit