3. Foreword
Dear fellow students,
“Your time is limited, so don’t waste it living someone else’s
life. Don’t let the noise of others’ opinions drown out your own
inner voice…The only way to do great work is to love what you
do…” --Steve Jobs
Yes! Our time is limited. It is easy to get sidetracked with self-
doubt. So why don’t we step out of our comfort zone, build
new experiences and reach achievements that we have never
dreamed possible!
CityU provides you with numerous opportunities, such as
internships and exchange programme, for you to discover
yourself and to think of your future path leading to success.
Think differently, think powerfully and act firmly. This is the
way to stand out and be the best version of you. At CityU, I am
sure you will have such chances to light up your life and YOU
will become the brightest star hanging up in the sky.
Trust your abilities! Be confident, be positive, BE THE BEST!
College of Business Leadership Club
Executive Committee 2015/16

4. 12 Student Development Programmes
13 Career Services
14 Internship Programmes
15 Exchange Programmes
16 Student Advising Scheme
19 Young Scholars Programme
20 PALSI
21 ELC Writing Studio
Content
03 BBA Management Team
04 College of Business
07 BBA Programme Aims & Curriculum
08 4-Year Curriculum Structure
10 Major Allocation/ GPA System
22 College of Business Leadership Club
24 Executive Committee
28 CB Student Ambassadors
29 Important Dates
31 Campus Map

5. Professor Houmin YAN
Dean
Chair Professor of Management Sciences
Email: cbhyan@cityu.edu.hk
Dr. Ron KWOK
Assistant Dean (Career Service)
Associate Professor of Information Systems
Email: isron@cityu.edu.hk
Mr. Alex THAM
Assistant Dean (Admissions and Promotion
for Undergraduate)
Senior Teaching Fellow of Marketing
Email: mkalexth@cityu.edu.hk
Professor Julie LI
Associate Dean (Undergraduate Programmes)
Professor of Marketing
Email: julieli@cityu.edu.hk
3
BBA Management Team
Dr. Mary PANG
Associate Dean (Internationalization)
Associate Professor of Management
Email: mgpang@cityu.edu.hk

6. 4
BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4Year/
Email: cb@cityu.edu.hk
Tel: 3442 8989
Fax: 3442 0151
Office: AC3-12-200
The College of Business is a globally-oriented business
school at the centre of a thriving region in Hong Kong,
China. We offer world class teaching and
research facilities at our main Kowloon
campus, conveniently placed in the heart
of Hong Kong. We are a leading
Business Education Hub, working in China
for the world.
College of Business
CB Profile

7. Major Programme:
BBA-Accountancy
•Professional Accounting Stream
•Professional Accounting and Legal Studies Stream
•Professional Accounting and Information Systems Audit Stream
Major Leader: Mr Sunny Wong
Email: actm@cityu.edu.hk
Major Programmes:
BBA-Global Business Systems Management
Major Leader: Dr. Chuan- Hoo Tan
Email: ch.tan@cityu.edu.hk
BBA-Information Management
•Business Intelligence Stream
•Information Systems Auditing Stream
•Internet Services and Social Networks Stream
Major Leader: Dr. Terence Cheung
Email: is.tc@cityu.edu.hk
Major Programmes:
BBA-Business Economics
Major Leader: Dr. Wang Yong
Email: efywang@cityu.edu.hk
BBA-Finance
•Finance(General) Stream#
•Global Financial Markets Stream
Major Leader: Dr. Michael Wong
Email: efmcw103@cityu.edu.hk #Subject to approval
5
Office: AC3-13-200
Tel: 3442 7760
Email: acgo@cityu.edu.hk
Office: AC1-P7304
Tel: 3442 2439
Email: efgo@cityu.edu.hk
Office: AC1-P7727
Tel: 3442 8521
Email: isgo@cityu.edu.hk

8. Major Programme:
BBA-Management
•Human Resources Management Stream
•Strategy and International Management Stream
Major Leader: Dr. Cuili Qian
Email: cuilqian@cityu.edu.hk
Major Programme:
BBA-Marketing
Major Leader: Dr. Vincent Fok
Email: mkfokv@cityu.edu.hk
Major Programmes:
BBA-Business Analysis
Major Leader: Dr. Iris Yeung
Email: msiris@cityu.edu.hk
BBA-Business Operations Management
Major Leader: Dr. Stephen Shum
Email: swhshum@cityu.edu.hk
6
Office: AC3-11-200
Tel: 3442 7985
Email: mgtdp@cityu.edu.hk
Office: AC1-G7502
Tel: 3442 8644
Email: msgo@cityu.edu.hk
Office: AC3-10-200
Tel: 3442 9656
Email: mktdept@cityu.edu.hk

9. 7
BBA Programme Aims
The BBA programme aims to provide an active
learning environment that fosters and
sustains our students’ growth in professional
competence, broader skills, poise and values
essential for responsible citizenship and
leadership in the local business community and
beyond.
http://www.cb.cityu.edu.hk/bba/4year/
Curriculum
•4-Year Curriculum Structure
•Major Allocation
•GPA System

10. In the BBA 4-year structure, in addition to exploring areas of
specialization, we endow students with the ability to analyze
critically, think sustainably, learn creatively, and express
themselves clearly and cogently. Apart from the College core,
College electives and specialized major courses, up to 40% of
the curriculum consists of Gateway Education courses, language
courses, a minor discipline and free electives.
College Core (27 credits)
Year 1 (18 credits)
CB2100 Introduction to Financial Accounting
CB2201 Operations Management
CB2300 Management
CB2400 Micro-Economics
CB2500 Information Management
CB2601 Marketing
Year 2 to 4 (9 credits)
CB3410 Financial Management
CB4303 Strategy and Policy
1 College Elective
http://www.cb.cityu.edu.hk/BBA/4YEAR
8
Curriculum
4-Year Curriculum Structure

11. 9
Curriculum
4-Year Curriculum Structure
College Requirement 27 credits
8 College core + 1 College elective
Major Requirement 45 credits
12 Major courses / Major elective courses
+ 3 Major courses required by College
Minor / Electives 15 credits
Free Elective 3 credits
Gateway Education
Distributional Requirements 12 credits
College Electives under GE Requirements 9 credits
English Requirements 6 credits
Chinese Requirements 3 credits
Total: 120 credits

12. BBA students will select a major in April of the first academic year. During
their first year, students will study College core courses as well as a broad
range of Gateway Education courses. The top 20% students (based on
their Year 1 academic performance) will have a free choice of majors in
the College. The other 80% students will enroll in a major of their choice
subject to quota constraint and the criteria as prescribed by the offering
department.
A Major Allocation Exercise will be conducted in April 2016 and a series
of activities will be organized to introduce the major features, career
prospects and co-curricular activities organized by the departments.
http://www.cb.cityu.edu.hk/bba/4year/major/
Grade Point Averages are indicators of a student’s academic performance.
The Semester Grade Point Average (SGPA) is calculated for all courses
taken in one semester, including failed courses, but excluding courses
graded I, P, IP, S, X or AU. It is weighted by the credit units for each course
taken.
The Cumulative GPA (CGPA) is calculated for all courses taken by the
student during enrolment for a specific programme. It reflects the
student’s performance for all semesters up to the latest term of study.
The computation is the same as the SGPA except that for course repeats,
only the latest attempt is included in the CGPA calculation.
10
Curriculum
Major Allocation
Curriculum
GPA System

13. Award Classification CGPA
First Class Honours 3.5 or above
Upper Second Class Honours 3.0 - 3.49
Lower Second Class Honours 2.5 - 2.99
Third Class Honours 2.0 - 2.49
Pass 1.7 - 1.99
Letter Grade Grade Point Grade Definitions
A+
A
A-
4.3
4.0
3.7
Excellent
B+
B
B-
3.3
3.0
2.7
Good
C+
C
C-
2.3
2.0
1.7
Adequate
D 1.0 Marginal
F 0.0 Failure
P “Pass” in a pass- fail course.
* Grade with * is excluded in the calculation of GPA.
IP “In Progress” for a year- long course, assigned in the semester
which is not yet due for reporting grades.
I “Incomplete”
TR “Credit Transfer”
Z “Exemption”
X “ Late Drop”
WD “Withdrawn”
11
Curriculum
GPA System
Honours Classifications

14. 12
Student Development
Programmes
• Career Services
•Internship Programme
•Exchange Programme
•Student Advising Scheme
•Young Scholars Programme
•PALSI
•ELC Writing Studio

15. Mission
Assist students, especially first-year students, in career exploration,
competitiveness enhancement and job hunting skills.
Services
• Internship and job opportunities
• Personalized Career Advising
• Interview Skills Training Workshops
• Industry Seminars/Talks
• Recruitment Talks
• Company Visits
• Useful Career-Related Information/Links
Tip
* Please plan earlier for your first summer internship
Year 1 non-majors are welcome to contact Ruby Chan for
career advising.
Appointment link:
http://www.cb.cityu.edu.hk/career/students/advising/
Website: http://www.cb.cityu.edu.hk/bba/4year/career/
Enquiries: bbacareer@cityu.edu.hk
13
Student Development
Programmes
Career Services

16. CB3800 Business Practice Internship is designed to provide
students with real life working experience in local and
overseas contexts for a period of time. With placements
in international businesses, banking, financial services,
insurance, accountancy firms, etc., students are expected
to gain an in-depth and practical understanding of business
operations and the professional contexts in which they are
expected to apply the theory and skills they have learned in the
formal curriculum.
http://www.cb.cityu.edu.hk/course/CB3800/
14
Student Development Programmes
Internship Programme

17. 15
Student Development Programmes
Exchange Programme
Going on exchange is a great opportunity to experience the
culture of another country, to make new friends and travel
to other parts of the world. Cultural exposure and experiences
from studying in another country for one semester or one
year, adds an invaluable dimension to students’ education
and personal growth. The Programme has over 180 exchange
partner universities on 6 continents and more than half of
our BBA students embark on a Student Exchange.
http://www.cb.cityu.edu.hk/exchange/

18. Academic Advisor
The role of the academic advisor extends beyond course and
programme scheduling. Advisors do not work with students on
course assignments and related course assessments. They provide
advice to students on academic and career planning. Advisors’ major
responsibilities include but are not limited to:
• Advice on major selection
• Guidance on personal and career goal setting
• Clarification of academic and institutional policies
• Advice on academic issues and study problems
• Assistance with personal concerns
• Helping students develop basic generic skills
• Encouraging peer mentoring among students to foster
personal and professional development
• Assistance with students in the financial aid process
The Student Advising Scheme (SAS) is designed to assist first-year
BBA students in addressing their concerns or queries by means of
academic advising, mentoring support, resources provision, and other
recommendations. The mission of SAS is to prepare students for
lifelong learning by empowering them to develop and implement sound
educational strategies that promote their academic, professional
and personal development. It is hoped that students will develop
themselves to be self-directed learners and decision makers through
this shared advisory process between advisors and advisees.
http://www.cb.cityu.edu.hk/bba/advising/
16
Student Development Programmes
Student Advising Scheme

19. 17
Student Mentor
The role of the student mentor differs from that of the academic
advisor. The student mentor helps the student mentee take full
advantage of curricular as well as co-curricular learning and serves
as a role model and mentor. Major responsibilities of student mentors
include but are not limited to:
• Assistance with course registration
• Assistance with career goal setting
• Suggestion on the plan of academic progress
• Partial clarification of well-established academic and
institutional policies
• Assistance with academic issues and learning problems
• Reporting observed personal concerns
• Guiding the student mentees within the campus
• Assistance with campus resource identification &
utilization
• Assistance and experience sharing on scholarship,
student exchange and internship application
procedures, etc.

20. 18
Advisee/Mentee
First-year BBA students are not necessarily experienced in making
decisions on academic study and may need advice from academic advisor
and student mentor. Therefore, they are required to:
• Be familiar with University and College environment and
ambience
• Understand and adhere to the academic policies and procedures of
the University and the College of Business
• Clarify their interests and establish realistic educational goals
• Take active part in meetings
• Be open-minded, willing to accept advice and make responsible
decisions
• Follow through and keep up with advice given by advisor and
student mentor(s) after thorough discussions
• Explore the business majors and the requirements of the majors
• Inform the advisor and mentor(s) of any challenges/changes that
may occur in the first year
• Establish a positive relationship with their advisor and mentor(s)
• Take final responsibility for all academic decisions that they make
All students must report to their advisor prior to each semester. Ideally,
students should visit their academic advisors at the beginning, near
the mid-term or after the mid-term (to evaluate the current academic
standing), and at the conclusion of the semester. As a minimum,
students should make appointment to see their advisors at least one
time per semester.

21. 19
Student Development Programmes
Young Scholars Programme
Young Scholars Programme (YSP) was launched to nurture
outstanding BBA students to become future leaders in the
region/world.
Eligibility
First-year BBA students with outstanding academic
performance will be invited for application, an information
session and selection interview at the start of Year One
Semester B.
Highlights of the YSP
• Networking with top business students admitted locally
and overseas
• Professional mentorship provided by academics and
professional practitioners
• Cultivation of social responsibility through community
services and voluntary work
http://www.cb.cityu.edu.hk/bba/ysp/?page=detail

22. PALSI is a peer-assisted learning scheme using Supplemental
Instruction (SI) model. PALSI aims at enhancing students’
understanding in course materials and improve students’
overall learning and reasoning skills. Regularly scheduled, out-
of-class and peer-facilitated review sessions are open to all
students taking the PALSI courses.
As PALSI is a course-based learning initiative, senior students
who have performed well in the department core courses are
invited to be PALSI Leaders. They meet with junior students
(called PALSI Students) studying in the same course to
discuss academic work and share tips on effective learning
strategies.
http://www.cityu.edu.hk/edge/palsi/
20
Student Development Programmes
PALSI

23. 21
Student Development Programmes
ELC Writing Studio
The Writing Studio is a free service for all City University
students that offers one-to-one help with writing
assignments. English Language Centre (ELC) is staffed by
trained peer tutors and graduate teaching assistants from
around the world. Their goal is to improve student as a
writer as he/she moves through the writing process.
Student can:
• Get answers to your questions about text structure,
grammar, and usage
• Develop your ideas logically and coherently
• Learn writing skills and strategies
• Reflect on your writing processes to become a more
effective writer
http://www.cityu.edu.hk/elc/writingstudio/

24. 22
College of Business
Leadership Club

25. The College of Business Leadership Club (CBLC) is affiliated to
College of Business (CB). It was formerly established in 1999.
Over the years, CBLC has gathered energetic and talented CB
students from 6 departments who share similar views towards
leadership, university education and personal growth.
This year, the CBLC comprises 14 executive committee members
and 96 CB student ambassadors. CBLC supports CB in organizing
various major activities and events for fellow students with
the aim to enhance students’ leadership skills and unleash their
potential.
EMAIL: cblcexco@cityu.edu.hk
FACEBOOK PAGE: https://www.facebook.com/cblc201516
23
College of Business
Leadership Club

26. Cheung Kai Chun, Eric
External Vice President
BBA4 Year 2
Major: Marketing
Email: kcecheung2-c@my.cityu.edu.hk
Lau Ting Fung, Frankie
President
BBA4 Year 2
Major: Marketing
Email: tingflau5-c@my.cityu.edu.hk
24
Executive Committee
Lai Chung Yin, Joey
Internal Vice President
BBA4 Year 2
Major: Marketing
Email: cylai27-c@my.cityu.edu.hk

27. Kwan Lai Ying, Ivy
External Secretary
BBA4 Year 2
Major: Accountancy
Email: laiykwan5-c@my.cityu.edu.hk
25
Chan Tsz Ching,
Ophelia
Internal Secretary
BBA4 Year 2
Major: Business Analysis
Email: tcchan97-c@my.cityu.edu.hk
Lam Siu Man,
Samantha
Internal Secretary
BBA4 Year 2
Major: Global Business Systems
Management
Email: siumlam4-c@my.cityu.edu.hk

28. 26
Lau Yat Yan, Mandy
External Secretary
BBA4 Year 2
Major: Information Management
Email: yatyanlau3-c@my.cityu.edu.hk
Yeung Shu Ting, Tracy
Promotion Secretary
BBA4 Year 3
Major: Marketing
Email: shutyeung2-c@my.cityu.edu.hk
Hung Sze Ying,
Cherissa
Financial Secretary
BBA4 Year 2
Major: Accountancy
Email: szeyhung2-c@my.cityu.edu.hk
Wong Pui Yi, Catherine
Promotion Secretary
BBA4 Year 3
Major: Marketing
Email: pywong232-c@my.cityu.edu.hk

29. 27
Tong Cheuk Hei, Hayley
Liaison Secretary
BBA4 Year 2
Major: Business Operations
Management
Email: hayletong2-c@my.cityu.edu.hk
Wong Sze Wai, Hailey
General Secretary
BBA4 Year 2
Major: Information Management
Email: swwong224-c@my.cityu.edu.hk
Kwok Kam Yan,
Crystal
Administration Secretary
BBA4 Year 2
Major: Global Business Systems
Management
Email: kamykwok4-c@my.cityu.edu.hk
Lam Chi Ching, Christy
Liaison Secretary
BBA4 Year 2
Major: Information Management
Email: cclam37-c@my.cityu.edu.hk

30. Au Yeung Wing Yin
Chan Choi Sin
Chan Hoi Lam
Chan Kai Chieh
Chan Ka Hin
Chan Oi Yin
Chan Miu Wa
Chan Wing Yan
Chau Carrie Ting Yan
Chau Cheuk Wai
Cheang Sin Lam
Cheng Wing Lam
Cheung Sau Wai
Cheung Ka Ho
Cheung Ka Yan
Cho Tsz Wun
Choi Justin
Choi Suk Yu
Chong Sin Lam
Chong Ling Ling
Chow Ho Tung Elise
Chow Kan Yu
Chow Tsz Lok
Chow Tsz Yan
Chu Nga Sze
Chu Wai Ting
Chun Yuen Ting
Chung Pui Sze
Chung Wing Kit
Chung Wing Ting
Ding Kiu
Deng Yan Sheng
Fan Hoi Lam
Fong Hoi Ying
Fu Ho Yeung Crystal
Fung Chi Kuen
Fung Hoi Hang
Ho Man Wai
Ho Wen Hsien Mary Berenice
Ho Yan Yu
Hung Chin Chi
Hung Stephanie
Ip Sau Fong
Kan Ka Man
Ku Yuk Ting
Kwan Sin Hei
Kwong Ho Yin
Lam Ka Yan
Lam Yau Kwan
Lau Hoi Ngai Jason
Lau Sau Ting
Lau Siu Cheuk
Law Ka Yee
Law Yuen Ting
Lee Kin Ho Godfrey
Lee Laam Hei Edith
Lee Tsz Ying
Leung Ka Ho
Leung Ka Ching
Leung Kin Man
Leung Sze Wan
Liu Cheuk Yan
Luk Wing Yan Mary
Ma Tik Yee
Ma Tsz ho
Mak Cheuk Lam
Navdeep Kaur
Ng Chi Wing
Ng Ka Ying
Ng Tsz Yu
Nikhil Sharma
Rehanah Arif
Shaw Jun Wu
Tai Yun Yu
Tam Ching Ki
Tam Cheuk Yin
Tse Cho Chun
Wan Ho Yan
Wong Cheuk Ka
Wong Ching Yi
Wong Lai Sum
Wong Shuk Ching
Wong Sze Wan
Wong Tsz Yan
Wong Yi Ting
Wong Yuen Yee
Wu Shu hui
Yeung Shu Ting
Yiu Ka Lam
Yu Ching Yee
Yu Mai Ying
Yu Po Yi
Yu Shing Hin Mike
Yuen Man Nok Vivian
Yung Hiu Yan
Zhu Jia Min
28
CB Student Ambassadors

31. Date Key Events
28 Jul 2015 Release of class schedule in AIMS
3 Aug 2015 Paper add/drop of non web-enabled courses
begins
17 Aug 2015 First day for add/drop of web- enabled
courses
31 Aug 2015 Classes begin
7 Sep 2015 Last day for course add/drop
8 Oct 2015 Due date for payment of balance of tuition
fees for Semester A
4 Nov 2015 Release of Semester A examination
schedule in AIMS
28 Nov 2015 Last day of teaching
7 - 19 Dec 2015 Examination period
From 29 Dec 2015 Release of Semester A course grades in
AIMS
29
Please visit
http://www6.cityu.edu.hk/arro/content.asp?cid=435
for the full list.
Important Dates
Semester A 2015/2016

32. Date Key Events
10 Nov 2015 Release of Semester B personal class schedule in
AIMS
14 Dec 2015 Paper add/drop of non web-enabled courses begins
22 Dec 2015 First day for add/drop of web- enabled courses
11 Jan 2016 Classes begin
14 Jan 2016 Due date for tuition fees for Semester B
18 Jan 2016 Last day for course add/drop
23 Jan 2016 - Last day for application for reduced study load
and exceed maximum study load
- Last day for withdrawal of studies, application
for leave of absence and late drop of courses
with no tuition fee charged
23 Feb 2016 Due date for payment of balance of tuition fees
for Semester B
23 Mar 2016 Release of Semester B examination schedule in
AIMS
1 - 20 Apr 2016 Declaring a home major (ONLY applicable to
bachelor’s degree students with an undeclared
major)
23 Apr 2016 Last day of teaching
3 - 17 May 2016 Examination period
From 27 May 2016 Release of Semester B course grades in AIMS
30
Important Dates
Semester B 2015/2016

33. 31
Campus Map

34. 32
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