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Om Logistics(1)
is India’s only multi-discipline logistics
business with integrated services for all elements
of supply chain management. Based in New Delhi,
this flagship of the country’s Om Group has 400
branch offices, over one million square metres of
warehousing and storage space, and a fleet of 3,000
vehicles. It pioneered the transportation, warehousing
and logistics of the Indian automobile industry by
maximising the use of air cargo.
Objective
Required a robust server solution to increase the
performance of mission-critical Enterprise Resource
Planning (ERP) software and lower reporting times to
aid executive decision making during business growth
Approach
Issued a request for proposal to several vendors,
conducted a proof-of-concept for each solution and
chose the most appropriate IT partner based on its
solution’s ability to increase application performance
and data storage
IT improvements
•	 Offers a reliable, high-availability platform,
supporting a mission-critical ERP application
•	 Incorporates highly scalable flash memory array
technology, increasing application performance
by 525 per cent
•	 Supports additional ERP system modules, increasing
the application’s capabilities and satisfying users’
needs
Business benefits
•	 Lowers report-generation times from 32 hours
to less than five hours, enhancing workflows and
communications
•	 Delivers more efficient logistics planning,
safeguarding business continuity across the branch
network
•	 Increases data storage capacity by 10 per cent and
offers high scalability, supporting growth
HP customer
case study
Om Logistics
deploys
HP servers with
VMA technology
to increase ERP
application
performance, lower
report-generation
times and enhance
workflows
Industry
Logistics
Om Logistics boosts ERP performance
five-fold with new server and Violin
Memory Array (VMA) technologies
“During the proof-of-concept, application performance with the HP
server solution was 46 per cent higher than other solutions. However,
after implementing the HP servers with VMA technology, performance
soared by 525 per cent, making this solution a scalable workhorse for
the foreseeable future.”
— Mr. S.K Goel, chief information officer, Om Logistics Ltd.
Under-performing servers
threaten daily operations
From a business perspective, logistics means getting
the correct item in the right quantity and condition
to the correct customer at the agreed place, time
and price. Efficient logistics are essential to satisfy
customer requirements.
“After implementing the HP servers with VMA
technology, application performance soared
by 525 per cent, making this solution a scalable
workhorse for the foreseeable future.”
Mr. S.K Goel, CIO
Om Logistics coordinated the operations of its branch
network and some 200 affiliated organisations from
a communications centre in New Delhi. For several
years, the centre’s IBM servers ran a customised
Enterprise Resource Planning (ERP) system with
a Common Business-Oriented Language (COBOL)
database to produce documents, control daily
operations and aid planning, billing and finance. Online
Transaction Processing (OLTP) also occurs while
the Common Business-Oriented Language (COBOL)
application generates reports.
As the company grew, data volumes increased
substantially and creating large reports frequently
took up to 32 hours. These reports are critical
to logistics planning as they contain important
information about cargo movements and
vehicle locations.
“As our data volumes, user requirements and
reporting needs increased, the number of
performance-related application issues started to
rise,” explains Mr. S.K Goel, chief information officer,
Om Logistics Ltd. “As a leading logistics provider
to multinational corporations, delays to our daily
workflows are unacceptable. We required a robust
server solution to increase the performance of our
mission-critical software, lower reporting times and
satisfy each division’s user and customer needs.”
“By deploying this HP solution, we can integrate
more applications, which demonstrates our
commitment to customers. Moreover, we will
become the world’s leading logistics company
by providing our application on Android, iPhone
and BlackBerry.”
Mr. S.K Goel, CIO
Om Logistics approached several vendors, including
HP, asking each to propose an integrated server
and data storage platform for the ERP application.
MM9 Information Technologies, a local HP Preferred
Partner, helped the HP representatives and solution
architects throughout the project. Each vendor
conducted a proof-of-concept to demonstrate its
ability to increase application performance and
data storage.
“During the proof-of-concept, application
performance with the HP server solution was 46 per
cent higher than other solutions,” reveals Goel. “Tests
suggested using HP Violin Memory Arrays would
increase performance further.”
2
Eliminating performance
bottlenecks
The HP solution involved two HP ProLiant DL980 rack-
mounted servers each with an Violin Memory Array
(VMA) on Multi-Level Cell (MLC) Hard Disk Drives. Both
servers have 80 processing cores each with 320 GB
of memory. The server environment employs a Red
Hat Enterprise Linux operating system to support the
COBOL application.
“During the proof-of-concept, application
performance with the HP server solution was 46
per cent higher than other solutions.”
Mr. S.K Goel, CIO
Specifically designed to eliminate Input-Output (I/O)
bottlenecks, the server-connected flash VMA3205
or 3210s increase capacity to 72 TB, delivers 350,000
reads and 250,000 write I/O per second and provides
a bandwidth of 1.4 GB per second. These highly
scalable, rack-mounted devices offer Om Logistics
a cost-effective alternative to more traditional
disk drive-based arrays, boosting database and
online performance. Although the VMAs connect to
HP Integrity blade and Superdome 2 servers, within
the HP ProLiant server range, only HP ProLiant DL980
servers support these devices.
High-performance scalable
workhorse
After deploying the HP server solution, Om Logistics no
longer experiences performance-related application
issues with its ERP system, safeguarding business
continuity across the branch network. Moreover, data
storage capacity has increased by 10 per cent and the
company generates reports in less than five hours,
enhancing information exchange within the business.
“As a leading logistics provider to multinational
corporations, delays to our daily workflows
are unacceptable. We required a robust server
solution to increase the performance of our
mission-critical software, lower reporting times
and satisfy each division’s user and customer
needs.”
Mr. S.K Goel, CIO
“After implementing the HP servers with VMA
technology, application performance soared by 525 per
cent, making this solution a scalable workhorse for the
foreseeable future,” says Goel.
After the solution was deployed, Goel also noted that
several modules within the ERP system which were
previously inoperable due to insufficient computing
power are now functional, and this has enhanced the
ERP’s system’s capabilities.
3
OM Logistics is the first customer to embark on the
high availability cluster implementation (Gateway) of
Violin Storage in the region. HP engineers were on hand
to assist in the complicated upgrade.
“Tests suggested using HP Violin Memory Arrays
would increase performance further.”
Mr. S.K Goel, CIO
“HP delivered much more than it promised,” declares
Goel. “As the Indian economy continues to expand,
we’ll extend the solution to cope with increasing
demand for logistics solutions.
“By deploying this HP solution, we can integrate more
applications, which demonstrates our commitment
to customers. Moreover, we will become the world’s
leading logistics company by providing our application
on Android, iPhone and BlackBerry,” concludes Goel.
Customer solution
at a glance
Primary applications
•	 Enterprise Resource Planning
Primary hardware
•	 2 x HP ProLiant DL980 servers
•	 Violin Memory Arrays (VMA)
Primary software
•	 COBOL database
•	 Red Hat Enterprise Linux 6.1 Operating System
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and
services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors
or omissions contained herein.
4AA4-2062EEW, Created June 2012
Get connected
hp.com/go/getconnected
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for better business outcomes
Share with colleagues
(1)
Turnover of Om Logistics is 535 Crores in 2011-2012, and Om Group is 780 Crores.
For more information
To read more about VMA,
go to www.hp.com/go/vma

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4AA4-2062EEW.PDF

  • 1. Om Logistics(1) is India’s only multi-discipline logistics business with integrated services for all elements of supply chain management. Based in New Delhi, this flagship of the country’s Om Group has 400 branch offices, over one million square metres of warehousing and storage space, and a fleet of 3,000 vehicles. It pioneered the transportation, warehousing and logistics of the Indian automobile industry by maximising the use of air cargo. Objective Required a robust server solution to increase the performance of mission-critical Enterprise Resource Planning (ERP) software and lower reporting times to aid executive decision making during business growth Approach Issued a request for proposal to several vendors, conducted a proof-of-concept for each solution and chose the most appropriate IT partner based on its solution’s ability to increase application performance and data storage IT improvements • Offers a reliable, high-availability platform, supporting a mission-critical ERP application • Incorporates highly scalable flash memory array technology, increasing application performance by 525 per cent • Supports additional ERP system modules, increasing the application’s capabilities and satisfying users’ needs Business benefits • Lowers report-generation times from 32 hours to less than five hours, enhancing workflows and communications • Delivers more efficient logistics planning, safeguarding business continuity across the branch network • Increases data storage capacity by 10 per cent and offers high scalability, supporting growth HP customer case study Om Logistics deploys HP servers with VMA technology to increase ERP application performance, lower report-generation times and enhance workflows Industry Logistics Om Logistics boosts ERP performance five-fold with new server and Violin Memory Array (VMA) technologies “During the proof-of-concept, application performance with the HP server solution was 46 per cent higher than other solutions. However, after implementing the HP servers with VMA technology, performance soared by 525 per cent, making this solution a scalable workhorse for the foreseeable future.” — Mr. S.K Goel, chief information officer, Om Logistics Ltd.
  • 2. Under-performing servers threaten daily operations From a business perspective, logistics means getting the correct item in the right quantity and condition to the correct customer at the agreed place, time and price. Efficient logistics are essential to satisfy customer requirements. “After implementing the HP servers with VMA technology, application performance soared by 525 per cent, making this solution a scalable workhorse for the foreseeable future.” Mr. S.K Goel, CIO Om Logistics coordinated the operations of its branch network and some 200 affiliated organisations from a communications centre in New Delhi. For several years, the centre’s IBM servers ran a customised Enterprise Resource Planning (ERP) system with a Common Business-Oriented Language (COBOL) database to produce documents, control daily operations and aid planning, billing and finance. Online Transaction Processing (OLTP) also occurs while the Common Business-Oriented Language (COBOL) application generates reports. As the company grew, data volumes increased substantially and creating large reports frequently took up to 32 hours. These reports are critical to logistics planning as they contain important information about cargo movements and vehicle locations. “As our data volumes, user requirements and reporting needs increased, the number of performance-related application issues started to rise,” explains Mr. S.K Goel, chief information officer, Om Logistics Ltd. “As a leading logistics provider to multinational corporations, delays to our daily workflows are unacceptable. We required a robust server solution to increase the performance of our mission-critical software, lower reporting times and satisfy each division’s user and customer needs.” “By deploying this HP solution, we can integrate more applications, which demonstrates our commitment to customers. Moreover, we will become the world’s leading logistics company by providing our application on Android, iPhone and BlackBerry.” Mr. S.K Goel, CIO Om Logistics approached several vendors, including HP, asking each to propose an integrated server and data storage platform for the ERP application. MM9 Information Technologies, a local HP Preferred Partner, helped the HP representatives and solution architects throughout the project. Each vendor conducted a proof-of-concept to demonstrate its ability to increase application performance and data storage. “During the proof-of-concept, application performance with the HP server solution was 46 per cent higher than other solutions,” reveals Goel. “Tests suggested using HP Violin Memory Arrays would increase performance further.” 2
  • 3. Eliminating performance bottlenecks The HP solution involved two HP ProLiant DL980 rack- mounted servers each with an Violin Memory Array (VMA) on Multi-Level Cell (MLC) Hard Disk Drives. Both servers have 80 processing cores each with 320 GB of memory. The server environment employs a Red Hat Enterprise Linux operating system to support the COBOL application. “During the proof-of-concept, application performance with the HP server solution was 46 per cent higher than other solutions.” Mr. S.K Goel, CIO Specifically designed to eliminate Input-Output (I/O) bottlenecks, the server-connected flash VMA3205 or 3210s increase capacity to 72 TB, delivers 350,000 reads and 250,000 write I/O per second and provides a bandwidth of 1.4 GB per second. These highly scalable, rack-mounted devices offer Om Logistics a cost-effective alternative to more traditional disk drive-based arrays, boosting database and online performance. Although the VMAs connect to HP Integrity blade and Superdome 2 servers, within the HP ProLiant server range, only HP ProLiant DL980 servers support these devices. High-performance scalable workhorse After deploying the HP server solution, Om Logistics no longer experiences performance-related application issues with its ERP system, safeguarding business continuity across the branch network. Moreover, data storage capacity has increased by 10 per cent and the company generates reports in less than five hours, enhancing information exchange within the business. “As a leading logistics provider to multinational corporations, delays to our daily workflows are unacceptable. We required a robust server solution to increase the performance of our mission-critical software, lower reporting times and satisfy each division’s user and customer needs.” Mr. S.K Goel, CIO “After implementing the HP servers with VMA technology, application performance soared by 525 per cent, making this solution a scalable workhorse for the foreseeable future,” says Goel. After the solution was deployed, Goel also noted that several modules within the ERP system which were previously inoperable due to insufficient computing power are now functional, and this has enhanced the ERP’s system’s capabilities. 3
  • 4. OM Logistics is the first customer to embark on the high availability cluster implementation (Gateway) of Violin Storage in the region. HP engineers were on hand to assist in the complicated upgrade. “Tests suggested using HP Violin Memory Arrays would increase performance further.” Mr. S.K Goel, CIO “HP delivered much more than it promised,” declares Goel. “As the Indian economy continues to expand, we’ll extend the solution to cope with increasing demand for logistics solutions. “By deploying this HP solution, we can integrate more applications, which demonstrates our commitment to customers. Moreover, we will become the world’s leading logistics company by providing our application on Android, iPhone and BlackBerry,” concludes Goel. Customer solution at a glance Primary applications • Enterprise Resource Planning Primary hardware • 2 x HP ProLiant DL980 servers • Violin Memory Arrays (VMA) Primary software • COBOL database • Red Hat Enterprise Linux 6.1 Operating System © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA4-2062EEW, Created June 2012 Get connected hp.com/go/getconnected Get the insider view on tech trends, alerts, and HP solutions for better business outcomes Share with colleagues (1) Turnover of Om Logistics is 535 Crores in 2011-2012, and Om Group is 780 Crores. For more information To read more about VMA, go to www.hp.com/go/vma