20. iPad Innovation Time Line
April 3,
2010
Introduction
of iPad
2012: 58.31
million iPads
sold
End of 2010: 15
million iPads
sold
Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.html
Http://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-
numbers-125m-iphones-58.31m-ipads/
23. 1. Knowledge 2. Persuasion 3. Decision
4.Implementation
5. Confirmation
Perceived Characteristics of
Innovation
• Apple has relative
advantage with iPad
• Great compatibility for
users
• Increased observability
(Businesses, classroom,
individual lives)
• Triability of iPad spurs the
need to own one and
increases
24. Early Adopters
Early Majority
Late Majority
Laggards
Businesspersons and
Organizations
Households (some pilot
schools)
Individuals
Majority of schools in
education system
Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system,
In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.
