Learn how to uncover your unique selling proposition and set your personal brand apart from the competition.

1. What Makes You Special?
Presented by Shanna Kurpe

2. Today’s Agenda
Unique Selling Proposition

3. What is a USP?
The critical factor that
makes you different and
better than your
competition.

4. Writing Your USP
Write Down the Following:
What Sets me Apart from Others in my Field?
Experience
Attitude
Approach
Philosophy
How Can I use this Factor to my Advantage?
How do I Communicate this to my Audience?

5. Example
Unique Selling Proposition | I combine my skills in design
with programming best practices to offer unique creative
solutions based on sound technology.

6. Next Segment
Developing Your Messaging Strategy: How are You Going to Tell Your Story?

7. Sources
Creative Consultants. I am ?. 2010. Web 25 February 2011.
Goodall, Danny. The Unique Selling Proposition. 2 February
2009. Web. 24 February 2011.
Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25
February 2011.
Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond
Credentials. Web. 25 February 2011.