Webinar Class Date: October 23, 2012

1. The Video Hand Off

2. What is it?
Using short 45 second videos to provide value and remind
people of what you do for a living.
Hey everybody, Frank here with ABC
Mortgage/Realty. I found this (insert brief teaser of
item of value). You can click down below for more
info. Please forward to anyone you think might like
it.
Don't forget, I do mortgages/real estate, if you need
my help give me a call. Please forward, share and
subscribe to my blog! See you again soon – Bye!

3. Why 45 Seconds?
a. The average real estate or mortgage video viewer
drops off at about 50 seconds by almost 50%.
b. The average percentage of viewers that make it
to the end of a video over 2 minutes long is only
about 15%.
c. The average percentage of viewers that make it
to the end of a 45 second video is between 88% and
98%.

4. Why is Making it to the End of the Video
so Important?
Because that's where your call to action is. That's where
you ask them for the business!

5. Why is the Video Hand Off so Powerful?
1. Our sole crystalized focus as a salesperson is asking
somebody, with our mouth, for their business.
2. The best way to ask someone for their business is face to
face.
3. The second best way to ask someone for their business is
via the phone.
4. The third best way to ask for the business is via video.

6. Why is the Video Hand Off so Powerful?
5. Video never dies. You live on every day working and prospecting
when you're on a video blog.
6. Sending yourself out into your database on a video blog gets your
past clients, family and friends who you haven't spoken to or seen in
years reacquainted with you.
7. Sending yourself out on to your social sites on a video blog gets
all those strangers you've “friended” to actually get to know, like and
trust you.
8. If you got 25 views a video, and you sent 3 videos out a week that
would be 75 views a week or 300 views a month.

7. Why is the Video Hand Off so Powerful?
9. At the end of EVERY video you ask for the business. When
is the last time you personally, with your face and your mouth
and your person, reminded people what you did for a living
asking them for their business 300 times in one month?
10. When refis dry up, you've got equity in that. When
inventory loosens up, you've got equity in that.

8. What Do I Say or Send?
>> Not stuff about your business. You send stuff that's
valuable to people just because they're people.
>> There's a difference between video “marketing videos” and
“educational or info-videos” about your business.
>> Hand-off people to items of value or entertainment.
>> Examples of value: Upcoming local events, Discounts from
local businesses.
>> Examples of entertainment: Funny videos, interesting
articles on the web.

9. The Three Points of Buy-in
1. The Subject Line of your email.

10. The Three Points of Buy-in
Use Subjectline.com for you subject
line and the title of your blog post.

11. The Three Points of Buy-in
2. Clicking on your post title link in the
email body.
*Have it “match” your subject line!

12. The Three Points of Buy-in
3. Clicking “Play” on your video.
If it's under a minute....
Then most will click it!

13. Your Body of Work and the
Aggregate View

14. The Blog Reigns King
1. My work is always
accessible.
2. My work is searchable.
3. My work is shareable.
4. My work is collectively
together.
5. My work never stops
working.