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When fear is the factor

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What if marketing were run like a clinical study

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Wavefront guided custom cataract surgery

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Turn your practice inside out

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Top 10 marketing mistakes by refractive surgeons

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Tipping the market in your favor

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The wii and mii

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The secret to success at starbucks

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The purpose of advertising

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The marketing challenges of customized ablation

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The lasik farmer

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The iol master and its role in modern cataract surgery

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The experience is the marketing

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The buck stops here

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