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Social Media Strategy: The Fundamentals

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Social Media for Nonprofits
Social Media for Nonprofits
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WE LIKE TO FEEL THINGS
WE LIKE TO BE SEEN
WE GIVE TO THOSE WE CARE ABOUT
Source, Social Flow: http://blog.socialflow.com/post/7120244932/data-viz- kony2012-see-how-invisible-networks-helped-a-campaign- capture-the-worlds-attention
WE ONLY DO WHAT WE WANT TO
1. Will this action make the user feel something?
2. Will this person care about what I’m saying or who I’m saving? If not, will this make them care?
3. Is this action giving the user something they really want?
4. How does this action “see” the user? • Solicit their opinion • Validate something that they’ve done • Refer to them personally • Respond to something they care about
5. Is this action about us or them?
FIGHT FOR THE USER
Social Media Strategy: The Fundamentals

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Social Media Strategy: The Fundamentals