Whitney Presley, Senior Director of Digital Communications, American Heart Association (Southwest Affiliate)Twitter Handle: @wpresley
Engagement is a major goal for nonprofits, and sharing is a big part of content interaction. How do you develop shareable social media moments both online and off? We’ll take a look at creating social media memes, pictures, and materials, including highlighting free online tools that will help with design and distribution.
7. Stats from James Scherer @ Wishpond, blog.bufferapp.com
94%
posts with visuals receive
67%of consumers believe
clear, detailed images
carry more weight than
product info
more page visits and
engagement than those
without
63%of social media is
made up of images
94% 150%
tweets with images receive
of all internet users have
posted an original photo
or video that they
personally have created
more retweets
Visual =
high
impact
8. Stats from James Scherer @ Wishpond, blog.bufferapp.com
56%of Americans said
they would prefer
their online ads make
them laugh rather
than just give them
the facts (44% would
prefer just the
content information)
49%
47%of global respondents
agreed that humorous ads
resonated most
of American respondents
were likely to typically
share funny content
65%of Americans typically
look to share
“interesting things”
What
about
humor?
90% of information transmitted to the brain is visual. Visuals are processed faster in the brain than text
Posts with visuals receive 94% more page visits and engagement than those without
67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings
63% of social media is made up of images
Nearly half of all Internet users have reposted a photo or video they have found online. 54 % of all Internet users have posted an original photo or video that they personally have created.
Tweets with images received 150% more retweets
The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms ofadvertising formats. Forty-seven percent of global respondents agreed that humorous ads resonated most.
In fact, American respondents were more likely than the average respondent across the 24 countries to typically share funny content (49% vs. 43%).
In a study released last year, 56% of Americans surveyed said they would prefer their online ads to make them laugh (56%) rather than to just give them the facts (44%).
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share “interesting things.” While fewer (49%) said they typically seek to share “funny things,” Americans appear to be more motivated to share “funny” than “important” content (43%).