AmEx Partners in Preservation Social Media 3-15-12 Webinar
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This is the first webinar for the American Express Partners in Preservation sites, focused on social media strategy, including an overview of useful best practices and resources.
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AmEx Partners in Preservation Social Media 3-15-12 Webinar
- 1. How to Excel in Online Contests: Recruit, Engage & Activate American Express Partners in Preservation March 15, 2012
- 3. 12 Cities. 14 Events. 4 Countries. 5,000 Nonprofits.
- 4. We’re Here to Help Webinars •3/15: Online Contests •Week of 4/2: Cohorts– Strategy & Additional Platforms & Tools
- 5. We’re Here to Help 1-on-1 Coaching •Create & Review Strategies •Weeks of 3/19 & 3/26 •Weeks of 4/9 & 4/16 •Week of 5/7
- 6. the PiP Contest •4/26 Rally: 40 Sites Announced •4/26 – 5/21: Voting •5/22: 3 Popular Vote Winners Announced •1Vote per Day— 3 Ways to Vote
- 10. Shifting Gears to You •Have you Started Working on a Marketing Plan for the Campaign?
- 11. Create an Integrated Marketing Plan •Objectives (Beyond Votes) •Audiences
- 12. Create an Integrated Marketing Plan •Strategies •Tactics •Timelines •Budgets
- 13. Create an Integrated Marketing Plan •Social Media: Facebook, Twitter, FourSquare, Blog
- 14. Create an Integrated Marketing Plan •Email/Newsletters •Search Engine Optimization
- 15. Create an Integrated Marketing Plan •Public Relations •Direct Mail •Partners •Events •Phone
- 16. Create an Integrated Marketing Plan •Forecast Time, Money, & People •Allocate Responsibilities
- 18. Create an Editorial Calendar •By Date& Time •Focus/Content •Media (Photos, Video) •Author •Platform
- 21. RECRUIT: Identify Your Audience •History & Experience •Facebook Insights •Google Analytics •RowFeeder.com/reports
- 22. RECRUIT: Facebook •Invite People •Post Photos & Videos •Create Events •Facebook Ads
- 23. RECRUIT: Twitter •Low Hanging Fruit •Post Regularly •RT Often & Liberally •Following Others •Create a Hashtag •Participate In #ff
- 27. ENGAGE: Timing is Everything •Morning: 8 – 9AM •Lunch: 12 – 1PM •End of Day: 4:30 – 6PM •Night: 9:30 – 11PM
- 30. ENGAGE: Tie In Live Events
- 31. ENGAGE Across Platforms •Facebook: Tagging, Polls •Twitter: Links, DMs, @s •Google+: Hangouts •FourSquare: Claim Your Site, Check Ins, Badges
- 34. ACTIVATE: Identify Key Influencers & Donors •Rowfeeder •Facebook Fan Page Analytics Report •Twitter Follower Analytics Report
- 35. ACTIVATE: Identify Key Influencers & Donors •Engage & Interact With your Top 10%
- 36. ACTIVATE: Identify Key Influencers & Donors •Celebrate Key Allies: Donors, Volunteers, & Milestones •Myriad Blogs& Posts
- 37. ACTIVATE: Identify Key Influencers & Donors •Engage Key Allies in Personal Asks •Contests Work Well
- 39. ACTIVATE: Committees & Captains •Goals •Training •Materials
- 40. ACTIVATE: Public Relations •Media Relations •Blogger Outreach
- 42. CASE STUDIES
- 44. ATLAS CORPS •Peace Corps for Nonprofit Leaders •Won $400K in Online Contests
- 45. ATLAS CORPS •$400K Total Budget •1,700 Facebook Fans •1,200 Twitter Followers •12,000 Mailing List
- 46. ATLAS CORPS: STRATEGY •Recruited 150 Captains •Created Leaderboards •Embraced Coopetition
- 47. Greater Boston – PiP 2009 Popular Vote Winner: Paragon Carousel (1928)
- 50. Your Action Plan •Create an Integrated Marketing Plan •Create a Draft Editorial Calendar •Plan to Discuss Your Unique Strategy
- 51. Thank You! Ritu@SM4NP.org @RituSharma1 Darian@SM4NP.org @dheyman