Darren Barefoot: Social Media for Multi-Screen and Mobile World

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Social Media for Nonprofits

Today, nearly 30% of global e-commerce occurs on mobile devices. Simultaneously, more of us are accessing the Web through everything from huge TVs to Google Glass. This session will cover future-friendly best practices, tips and tricks for successfully running social media channels in a multi-screen world.

Technologie Business

Social Media in a
Multi-Screen World

“There are two kinds of fools.
One says, "This is old, and
therefore good."
The other says, "This is new,
and therefore better.”
Dean Inge

The good news

Mobile First
Image optimization
Article length
Headline (and tweet) length
Calls to action
•
•
•
•

How shareable is your
site?

$Today: What does your website and email program look like on a smartphone or tablet? Check your Google Analytics to see what fraction of your visitors are using mobile devices$

capulet.com/sm4np/

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Darren Barefoot: Social Media for Multi-Screen and Mobile World

1. Social Media in a Multi-Screen World

2.

3. “There are two kinds of fools. One says, "This is old, and therefore good." The other says, "This is new, and therefore better.” Dean Inge

4.

5.

6.

7.

8.

9.

10.

11.

12. The good news

13. Mobile First Image optimization Article length Headline (and tweet) length Calls to action • • • •

14.

15.

16.

17.

18.

19.

20. How shareable is your site?

21.

22.

23. Today: What does your website and email program look like on a smartphone or tablet? Check your Google Analytics to see what fraction of your visitors are using mobile devices

24. capulet.com/sm4np/