Holly Ross: Getting Social Media Right in 30 Minutes
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The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how do get started with just 30 minutes per day.
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Holly Ross: Getting Social Media Right in 30 Minutes
- 1. Social Media Done Right in Just 30 Minutes a Day #SM4NP
- 2. The Steps: Architect your successbuild for strength & Flexibilitymove inkeep it maintained
- 3. Step One: Architect your success
- 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy. Start with Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 6. Audience
- 7. Integration
- 9. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 12. Organization Goal: Increase online ticket sales Social Media Goal: Increase online community actions by 25% in one season. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 14. Audience
- 15. Integration
- 17. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 18. Who must you reach with your social media efforts to meet your objective? Why this target group? Is this a target group identified in your organization’s communications plan? What do they know or believe about your organization or issue? What will resonate with them? What key points do you want to make with your audience? Audience
- 19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 20. Step Two: BUILD for strength & Flexibility
- 22. Audience
- 23. Integration
- 25. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 26. One Way emailsearch engine ads Homebase Web Site AudienceObjective SocialListeningConversation Connecting An Integrated Strategy These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 28. 100 Park Closures Imminent
- 29. 500 Facebook Fans
- 30. Mostly Direct Mail SupportsNew Strategy: Reach younger supporters to prepare for a ballot initiative to protect California parks. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 32. Facebook
- 34. Other Members
- 35. Prospects
- 37. Fan Videos on YouTubeThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 38. Integrated Looks & Message These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 39. Step Three: Move in
- 41. Audience
- 42. Integration
- 44. MeasurementThese materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.
- 45. listening
- 52. joining
- 56. creating
- 61. Creating content
- 63. Audience
- 64. Integration
- 69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
- 70. BethKanter.org
- 71. Case Foundation: Social Media 101
- 73. Thank You! Holly Ross ED / NTEN holly@nten.org Twitter.com/ntenhross Facebook.com/nten.org
Notes de l'éditeur
- Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
- Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
- Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
- http://www.flickr.com/photos/climens/3911106012/
- Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
- Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
- http://www.flickr.com/photos/climens/3911106012/
- Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
- http://www.flickr.com/photos/climens/3911106012/
- $950,000 Raised$300,000 Online Tough to track specifically to social media46% of that came from supporters new to CSPFEmail list size grew in tandem with Facebook Fans, suggesting that they are highly related
- Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
- http://www.flickr.com/photos/climens/3911106012/
- Be real
- Be real
- Be real
- Be real
- http://www.flickr.com/photos/climens/3911106012/