Lee Fox, Founder & Chief Innovation Officer, KooDooZ Is your nonprofit tapping the goodwill of our country’s largest population group? Youth 18 and under are contributing more than 1.3 billion hours of service each year and many have been personally responsible for raising hundreds of thousands of dollars for a cause or charity— learn how and why to engage with Generation Z.

7. Generation “z” is now age 6

8. SHIFT #1 51% US households 67% Households w/ kids Socio-Economic impact evened out by schools

10. >12? >6?

12. SHIFT #2

13. $10M was raised by kids RandomKid More than almost every major U.S. corporation Only 5 U.S. brands gave more! Re-defining “giving” Kids Trick-Or-Treated for victims, did toy drives, lemon-aide stands, etc.

17. 2006 “Kids Across America” STUDY: 99% of kids (6-11) believe it’s important to care about the environment! Green Teens “HUG” the web ~ Juniper Research July 2007

18. We looked an array of problems to see what we could solve in our own community tgif 2008: Learned cooking oil could be turned into bio-diesel

19. SHIFT #3 We are the sum of all of our own experiences Socio-Economic, Race, Religion, Orientation

20. 2007 = 13.3M children live in poverty 2009 = 15.5M (that’s 1-in-5 kids!) Within 1 year: 43% of families with children struggle to afford stable housing 21% of all households fall into the “food insecure” category By 2010: 40% of youth (8-24) want to start their own business! 8M of our nation’s children have 1 unemployed parent Harris Interactive, 2010

23. 6,376 “likes” The average non-profit earns More than “likes” Olivia is still getting engagement AVERAGE # OF “LIKES” FOR Facebook snapshot on 10/07/11