This document provides tips for leveraging social media for events. It discusses how events are inherently social and how social media can contribute to donations, ticket sales, and awareness. It then offers best practices for creating social media content like Facebook events, hashtags, and editorial calendars. Specific recommendations are given around timing of social media posts, incentivizing early ticket purchases, and analyzing social media analytics after the event. The overall goal is to engage attendees before, during, and after the event through strategic social media use.
12. Get The Word Out!
1. Post regular updates:
– Pictures of performers, VIPs & partners
– auction items
– attendee stories
– more pictures & videos
(cute stuff helps!)
2. Invite attendees to RSVP as they register
3. tag Everyone!
13. What’s a “Share” Worth?
•$2.52 & 11 Event Page Views
•Create A Social Media Committee
•60% Share After They’ve Registered
14. Create a Twitter Hashtag
• A word preceded by a #sign
– Used to unify tweets from multiple people on
the same subject
• Easy to search
• catalogs your event
• Keep it short!
• Encourage Attendee Participation
17. • Ask for Feedback
• Create & Share Recaps
• Post & Tag Photos!
• Review Analytics
• Use Storify.com & SlideShare.net to
Share Content
After The Event
18.
19. • Select & Plan Channels
• Incent Early Ticket Purchasing
• Collect Donations from Non-Attendees
• Encourage Post-Purchase Sharing
• Engage Before, During & After
• Analyze What Works!
Final Tips & Takeaways