Ritu Sharma, Co-Producer, Social Media for Nonprofits Ritu has produced seven sold out events in cities around the country for Social Media for Nonprofits. In this hands-on and interactive session, attendees will learn how to leverage social media for ticket sales, outreach and engaging with the right demographic and gain skills that can be applied to galas, friendraising and fundraising events.

1. Leveraging Social Media
for Events
Ritu Sharma - @ritusharma1
Social Media for Nonprofits
@ritusharma1
Thursday, November 17, 11

2. Why Social Media?
• Increase your reach
• Relatively low cost
• Viral effect- friends of friends/
networks
@ritusharma1
Thursday, November 17, 11

3. Post on Facebook
Thursday, November 17, 11

4. Post Event on LinkedIn
@ritusharma1
Thursday, November 17, 11

5. Community Calendars/
Secondary Platforms
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6. Invite via Email!
Thursday, November 17, 11

7. Invite
• Invite all your Friends & Followers
on Respective Platforms
• Invite via Multiple Channel- Email,
LinkedIn, Facebook.
@ritusharma1
Thursday, November 17, 11

8. Create an Event Hashtag
(e.g. #SM4NP)
www.twubs.com
www.tagal.us
@ritusharma1
Thursday, November 17, 11

9. Promote
1. Post Regular Updates- Pictures, Speakers,
Awards, Awardees, Auction Items, Sponsors,
Partners and even Attendee Stories.
2. Post More Pictures & Videos vs.
announcements (cute stuff helps!)
3. Invite Attendees to RSVP as they Register
Thursday, November 17, 11

10. Continued.....
• Be Sure to Tag Speakers, Partners and Pretty Much
Anyone you can Tag.
• Budget Permitting- Run a Few Facebook Ads
• Target Your Demographic Narrowly
• Target Each Speaker/Awardee Organization
• Target All Nonprofits (Relevant)
• Target Based on Your Facebook Insights
Thursday, November 17, 11

11. • Schedule Regular Event, Speaker, Awardee,
Important Deadline Related Tweets
• Post Tweets That Showcase the Work/
Organization of Your Speakers/Partners/
Attendees/Sponsors
• ReTweet & Reply RELIGIOUSLY!
• If Multi-City/Geographically Diverse-
Follow Your Demographic in those
Locations.
Thursday, November 17, 11

12. Productivity Tools
• Hootsuite
• Automatic Scheduling
• Mass Tweeting (Only when Appropriate)
• Mass Direct Messaging (Be Very Careful/
Selective)
Thursday, November 17, 11

13. Hootsuite
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14. Productivity Tools
Continued...
• Simply Measured/RowFeeder/
Exportly
• Gather Data Rich Worksheets
• See Who is Following You
Thursday, November 17, 11

15. Rowfeeder/Exportly
Top$Time$Zones$
(GMT,05:00)#Eastern#Time#(US#&#Canada)# 32%$
Users$by$#$of$Followers$
(GMT,08:00)#Pacific#Time#(US#&#Canada)# 28%$
(GMT,06:00)#Central#Time#(US#&#Canada)# 17%$ !0!to!100!!
15%$
(GMT,05:00)#Quito# 9%$ 25%$ !100!to!500!!
(GMT,07:00)#Mountain#Time#(US#&#Canada)# 3%$ 11%$ !500!to!1000!!
(GMT,09:00)#Alaska# 1%$
!1000!to!2500!!
(GMT)#London# 1%$ 15%$
34%$ !>!2500!!
(GMT,03:00)#Greenland# 1%$
(GMT,10:00)#Hawaii# 1%$
(GMT+01:00)#Amsterdam# 1%$
0%# 10%# 20%# 30%# 40%#
Thursday, November 17, 11

16. Make Your Event Social
• Create & Engage Check-in on
Facebook & Foursquare
Thursday, November 17, 11

17. Make Your Event Social
Provide a Twitter Wall- via free services like
tweetchat.com & Twitterfall.com
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18. Storify.com
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19. Express Gratitude!
• ReTweet/Reply
• Thank & Recognize Volunteers,
Key Supporters Speakers
• Call & Email
@ritusharma1
Thursday, November 17, 11

20. Thank You!
Questions?
@ritusharma1
Thursday, November 17, 11