If you are interested in boosting your Sales & Marketing B2B campaigns, we at SMARTe Inc ensure that your marketing and sales teams work in sync-marketing executing successful programs and feeding qualified leads into the pipeline; sales hitting with the right value proposition to the right prospects, thus putting more efforts in closing deals rather than pondering whom to target. For more information, please visit our website: www.smarteinc.com

1. Top Social Media Trends Shaping Your
Marketing Efforts for 2014

2. Abstract
 Social Listening
 Initiate your Social Ad Planning
 Integrate our Email and Social Channels
 Set your Social Media Dream Team
 ROI from Social Media Remains Elusive

3. Social Listening
 Don’t just listen; try to understand the bigger picture before
responding to any positive/negative social feedback
 Recognize the context of their conversation as it matters more.
Accordingly your response should be framed to realize their
expectations
 Try to connect with an objective of delivering communal value to
the Customers as they are prepared to share some level of their
privacy in exchange for enhanced service & incredible value.
 Instead of merely “interfering” on customers’ conversations, try to
demonstrate how listening helps in building good mutual
relationships. Listening for the sake of it is simply scary as people
are still sensitive about privacy.

4. Initiate your Social Ad Planning
Don’t be caught flat footed when your efforts begins failing. Learn the latest
trends and plan out the most effective methods to influence your social adverts in
the current world. Here are a few thinks that you can start with social ad
planning:
 Set up measurable & realistic marketing goals
 Fix on your budget (preferably start with a smaller sum)
 Identify the interest of your target audience
 Choose the channel
 Try your hand on various types of ad formats (simple things like, how they work,
how can you leverage them so that your audience will observe them)
 Research on the Competitors behavior
 Optimize your landing pages
 Experiment and create copies of your ads (preferably, not more than
2-3 versions)
 Test and monitor

5. Integrate our Email and Social Channels
You would hardly want to leave your social connections at the mercy of
Facebook’s illogical algorithms. Ideally you would like to hit your messaging
straight to their inbox, where you stand a more chances of extending relations.
Here are a few useful tips for integrating Facebook and your email client
(Courtesy of Convince & Convert):
 Optimize Facebook advert headlines by testing your email subject lines (and
vice versa)
 Include your most well-liked email content into status updates (and vice versa)
 Test on your image success through email and include them into your status
updates (and vice versa)
 Similar to sponsored stories, include your fans’ keenness for your brand into
your email content
 And finally, share Facebook status updates showcasing
teasers on your upcoming emails

6. Set your Social Media Dream Team
Having a dedicated social team of more than one person would be great
but don’t get disheartened if you have not got the desired budget to
make it happen. There are other ways to go around this. Below are few
basic steps you can follow as a social media dedicated person:
 Plan your social media strategy and choose your social channels shrewdly
 Make a list of your daily activities (i.e. listening and monitoring, posting
updates, etc.) to follow everyday
 Develop quality & original content on a regular basis for your blogs, videos,
graphics, etc.
 Share your social profiles (i.e. Facebook page, twitter profile) with your
colleagues and clients encouraging them to engage with your company

7. ROI from Social Media Remains Elusive
 It is essential to measure your social media ROI as it helps you to be
deliberate instead of wasting time and resources on ineffective tactics that
don’t work
 Define your clear and measurable social goals such as brand awareness,
lead generation or customer retention
 Develop your content strategy to attain your goals as content drives social
and not vice versa
 Focus on a couple of social channels at first where your target audience
hangs out and gradually scale as your audience and resources grow
 Soon you will achieve your goals and will be counted among the 34%
who are seeing ROI on their social efforts.

8. Want to Know More?
If you are interested in boosting your Sales & Marketing campaigns, we at
SMARTe Inc ensure that your marketing and sales teams work in sync-marketing
executing successful programs and feeding qualified leads into the pipeline; sales
hitting with the right value proposition to the right prospects, thus putting more
efforts in closing deals rather than pondering whom to target.
For more information, please visit our website: www.smarteinc.com
Have Questions? Reach us ::
+1(408)8348842 marketing@smarteinc.com