To kick-off the inaugural Social Media Breakfast Lewiston/Auburn, we were delighted to feature Danielle Waugh, the Lewiston/Auburn reporter for WCSH News Center 6. Danielle spoke on the importance of finding your unique voice - then using it to be engaging - on social media. The most effective people on Facebook, Twitter, Instagram, etc., aren't necessarily journalists as some may think. They're the authentic individuals/brands who talk back, and not just talk out. Danielle spoke from a personal perspective about the voice she tries to have, and about her station’s social media approach and what they're trying to grow in the Lewiston/Auburn community specifically.

1. Social Media: It’s About Being
Social
Danielle Waugh
Reporter, WCSH 6

2. WCSH 6

3. Staff on Social Media
-Social Media Coordinator
-Manages Accounts
-Produces weekly segments
-Experiments, instructs
-Twitter Accounts
-All staff members encouraged to maintain
news account, contribute to WCSH account
-Facebook pages
-On-air staff encouraged to
maintain a professional
pages (friend or fan page)
-Instagram, Vine, Pinterest, etc.

4. Social on Social Media
It is so important to
have a voice or a
personality on any
social media outlet. You
don’t want to just be a
robot. You want people
to be able to connect
with you.
Inform
Post stories
Break news
Re-tweet Sources
Engage
Create Galleries
Hold campaigns
-Feed ME
-Project Heat
Gather stories

5. Our Voice
Depends on the situation
Big news story: All business
Lighter: playful, conversational, fun
Mirrors on-air style

6. My Voice
Detailed
Upbeat, enthusiastic
Sarcastic
Authentic

7. My “formula”
60 + 20 + 20
News Personal Other

8. Three C’s
Culture: who is your audience?
Conversation: talk back!
Consistency

9. Results
Gain followers, fans, friends
Learn from your community
Teach your community
Create a community

10. L/A’s Community
Facebook: Lewiston/Auburn Social
Media Meet Up
Twitter: LewAubMeetup
#LewAubMeetup

11. It’s About Being Social
Questions?