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Presented for Social Media Breakfast Seattle's May 2011 event
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Mobile Marketing Presentation by Derek Johnson of Tatango
1.
Why Your Business
Needs Text Message Marketing Tatango.com CEO, Derek Johnson #SMSorDIE
2.
3.
What is text
message marketing?
4.
5.
6.
7.
8.
9.
Story time
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
“ Butts in
the Seats”
30.
31.
VS
32.
VS
33.
34.
Ease of Opt-in
Pencil & paper (slow) Mobile phone (fast)
35.
36.
Message Overload 1,216
messages/month 150 messages/month
37.
Redemption Rate
38.
Ease of Redemption
Print/Own smartphone Any mobile phone
39.
40.
VS
41.
Subscriber Growth
42.
43.
44.
45.
46.
VS
47.
48.
49.
50.
51.
52.
= DUH!!!
53.
54.
55.
56.
57.
58.
Notes de l'éditeur
Hashtag small in footer of each slide
- SMS based – works on almost every phone (feature phone & smart phone) No SPAM - Stores customers phone number in Business’s database
- From computer or their own mobile phone
- Customers receive the promotion on their mobile phones in the form of a text message
- Customers redeem promotion by simply showing the business
Owner of New York Pizza & Bar Extremely busy guy Print, social & email ad spend
PIE CHART
- Majority of businesses make the customer fill out a form with a pen and paper
Spam Amount of messages per month It’s newer
Need a stat for owning a smart-phone
27M (.33% in North Dakota) Quantcast 2009
Amount of messages received
http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
Ease of use to bring in and show Amount of messages seen
http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx
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