Presented by Allison McCartney and Ray Stivala 10/27 for Social Media Club North Jersey

1. Newark Museum’s
Social Media Platform

2. Why We Got Involved
• Why we initially got involved
– Newspaper Space is dwindling
– Art Critics are becoming a thing of the past.
• Example – Star Ledger, Bergen Record art
critics are now freelancers
• We needed our voice to be heard

3. • Researched
– Eliminated Myspace
• Tested
• Launched
• Most of our social media messages to go back
to our Web site, www.newarkmuseum.org

4. Link Back To Your Web Site
Flickr
Wordpress
I-Tunes U I-Tunes
Twitter
YouTube
Facebook
Newark Museum
Web site

5. What we have found
• Control the message quickly and concisely
• Who can tell our Museum story better?
• Create a dialogue with people from all over
the world
• Found a strong Arts community on Twitter
• Found Museum Community base on Facebook

6. Facebook
• Friends as of 10/26/10 – 3,519
• 2 to 3 messages per week
• put up images, videos
• Promote exhibitions and events

7. Twitter
• Followers as of 10/26/10 – 1,623
• Daily messaging
• Link to Web, add images
• Promote exhibitions and events
• Have now added education component for
content

8. Blog
• Very new to us as of August
• Trying to figure out if weekly or bi-weekly
messaging works
• Still learning

9. A Museum Is Visual
• Flickr
– update images for each event and installation.
– Now focusing on installation shots
• YouTube
– podcast per month

10. Value
• Our Cost
– Creative Manpower
• Our Growth
– Grassroots
• SM Value
– New demographics
– Spreading our message

11. Follow Us
• Follow us on
– facebook: Newark Museum
– Twitter: @newarkmuseum
– YouTube channel: newarkmuseum
– Flickr: Newark Museum
• Visit us at newarkmuseum.org