Part of Social Media Week Toronto: Social Media Club Toronto presents Canadian Red Cross and Social Media. Speaker = Karen Snider.

1. Canadian Red Cross &Social Media 2011/01/09

2. Find us on Twitter @redcrosscanada @redcrosstalk @karensnider MONTH DAY, YEAR 2 TITLE OF THE PRESENTATION

3. MONTH DAY, YEAR TITLE OF THE PRESENTATION 3 A Different Approach Noticing Social Media Misunderstandings of tools Unsure of its value Unsure how to best use tools Time for social media not seen as a priority Taking a slow, strategic approach Used successful examples to build excitement Social media to support traditional communication

5. Demonstrated Twitter users were interested in the Red Cross and wanting to engage with usMONTH DAY, YEAR 4 THE PICTURES TALK TWEET-UP

7. MONTH DAY, YEAR TITLE OF THE PRESENTATION 6 WHY SOCIAL MEDIA MONITORING MATTERS Sysomos Media Monitoring Allows us to substantiate our efforts in social media through statistics and analytics Track key conversations Buzzwords Influencers Conversations

9. Looking for new ways to raise awareness about importance of CPR

10. CPR certification course for Twitter users

11. #redcrossCPRMONTH DAY, YEAR 7 FOR EXAMPLE: The Red Cross CPR Tweet-UP

12. Buzzgraph November 22, 2010 – 24, 2010 BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query. Association between different keywords is represented by edges between them which can be bold, simple, or dashed based on the strength of association. Strongly related words, which frequently appear together, have darker edge between them.

13. Twitter ReachNovember 22, 2010 – 24, 2010

15. Moving toward integrated social media effortsMONTH DAY, YEAR TITLE OF THE PRESENTATION 10

17. Some team members deployed are social media users

18. #CRCeru

19. Goal to generate content for blog, Facebook, Web, Twitter, FlickrMONTH DAY, YEAR 11 FOR EXAMPLE: The Canadian Red Cross Field Hospital

20. MONTH DAY, YEAR TITLE OF THE PRESENTATION 12 THE RESULTS Ten blogs are posted, the first blog receives 600 hits Seven posts made to CRC Facebook page: Facebook Insights show 52,868 impressions, 13 comments and 147 “likes” More than 300 tweets using the #CRCeruhashtag Of those, 67% were from women, 68% were from Twitter users in Canada, 3% were from Twitter users in Haiti Social media monitoring shows that 45 stories about the ERU appeared in blogs or other online pages

21. WHEREWE ARETODAY MONTH DAY, YEAR TITLE OF THE PRESENTATION 13

22. MONTH DAY, YEAR TITLE OF THE PRESENTATION 14 Examples demonstrated need, value and demand It’s not an option for the Red Cross NOT to be involved in social media A team appointed to develop social media policy Providing training and development of tools to empower our staff For the first time, the Canadian Red Cross will unroll a social media communications strategy for 2011

23. THANK YOU MONTH DAY, YEAR TITLE OF THE PRESENTATION 15