Guest Speaker Presentation to Diploma in Business students at International College, Auckland. Session on "Social Media Marketing for Small Business Strategy." Related blog post: http://goo.gl/cWwnlw

1. Social Media Marketing
for Small Business Strategy
Presentation - International College of Auckland, NZ
@Mr_Madness
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Amar Trivedi
Management Consultant
• Social Media Marketing
• Social Business Strategy
• Business Transformation

2.  JOKE 
Dad: Son, I have a Facebook account now... accept my friend request.
Son: You're on Facebook now? WTF !!!
Dad: What does WTF mean?
Son: Ohhh, Dad. It means...
#SMM4SBS

3. • IBM definition: Transparent, Agile, Engaged, Nimble, Connected, Human, Ready, Receptive
• Info - Comms - Knowledge - Data  Cross-channel - 2-way - Easy access - Data-driven
• Business Objectives stay the same  Customer, Value, Profit, Growth Creation
• “Business has only two functions  Marketing and Innovation.” - Peter Drucker/ Milan Kundera
Think… Social Business
#SMM4SBS

4. The New ‘Social Business’ Landscape
• #SocBiz = Where Collaboration is Culture (Int/Ext)
• Engagement – Involved Community, Co-creators
• Convergence – Mobile, IoT, Devices, eCom, M-Com, F-Com
#SMM4SBS

5. • Digital Ecosystem / Connections Economy
Everyone is Connected, Everyone is Social, Everything is Connected, Everything is Social
• Technology – Social Networks, Automation, Listening
Think not what latest tech you have, Think what you can do with the tech you have
#SMM4SBS

6. • Authentic Relationships, Human Touch = Value Think RonR, before ROI.
• Marketing  Content, Branding, CRM, CX, Data Holistic. Humanistic.
#SMM4SBS

7. Social Media Marketing
Business  Marketing  Social Media  Content
• Strategy & Planning: Process – Plan – Promotion – Policy – People
• Holistic Content Marketing Strategy – 7-step Loop
• Integrated Marketing: Offline + Online, Digital + Social, B2B + B2C
• Resources: Plan, Select, Activate, Engage, Manage
– Tools and Technology
– Talent and Team
– Time and Thinking
• Market Knowledge / Data Analytics / Business Intelligence
– Make Sense of Social Data
– Collect Feedback, Focus on Actionable Insights
– Relationships first, ROI later; Community first, Conversion later; Value first, Volume later
• Listening
– Influencers
– Advocates
– Followers
• Know Your Customer | Know Your Business Model #SocBiz
#SMM4SBS

8. Crispy Stats + Crunchy Data Bites
• All the data man’s created = data in last 2 years!!
• 400 million tweets sent everyday, I billion a week
• 1 Mashable post shared every second
• By 2017, CMO will spend more on Tech > CIO
• 82% CMOs plan to increase SM/ SocBiz budget
• 80% customers make purchases on SM recommendations
• 96% of Australian companies are into content marketing
• Most popular mobile apps – Gaming and Social media apps
• FB’s mobile business growing faster than web/ desktop (54% v/s 23%)
• YouTube users upload 48 hrs of video every 1 hour – super-linear growth!
• By 2015, there will be more mobiles than humans
• 30% of all mobiles sold in Q1, 2013 were Samsung, Android is now #1 mobile OS
• 1.11 billion+ FB users, 500m/ 200 m active Twitter, 100 m Instagram, 48m Pinterest, LinkedIn
200m (adds 2 new members/ sec)
• Gangnam Style has over 1 billion YT views – most watched video in history!
• Top on Twitter: Justin Bieber, Lady Gaga, Katy Perry, Barack Obama – 30m+ each
• Most liked FB brands: FB 91m, YT 74m, Coca-Cola 64m, MTV 44m, Disney 43m, Red Bull 37m
#SMM4SBS

9. Key Takeaways
• Think Creative + Have Fun + Gamify / Funnify
• Truth: Practice makes Perfect. Patience is Virtue.
• Stay Cool, Calm, Confident, Consistent
• SM is a DIY game, Build your own model, figure it out
• Think like a Publisher - Quality over Quantity
• RonR – Think Relationships, not Connections; Think Expressions, not Impressions
• Social Object to create a conversation
• Product / Service is King – Product Development over Community Mgt.!!
• 4 Analogies for SM – Cycling, Driving, Swimming, Cooking
#SMM4SBS

10. Learn The New Business Lexicon
 Doesn’t anybody speak human anymore 
• Employee Engagement
• Social Collaboration
• Social Business Adoption
• Content – Storytelling, Curation, Distribution
• Context
• Conversion SEO, optimize Keywords
• CRM – Customer 2.0 – SCRM / CX / CEM / CJM
• Community / Conversation
• E-Commerce / Smarter Commerce
• Culture of Innovation
• Change Management / Disruption
• Lean Start-Up / Agile / Entrepreneur
• Social Branding Personal, Employer/Employee, Product/Service, Corporate/Business
#SMM4SBS

11. THANK YOU!
“Social is not something you do. It is something you are.”
• How may I help you? How can I add value?
• Keep in touch via social media channels
• Q&A: #AMAR = Ask Me Anything, Really 
#SMM4SBS