3. “The Church needs to be concerned for
and present in the world of communications, in order to
dialogue with people today and help them encounter Christ.
es represents a great and thrilling challenge. May we respond to that ch
-Pope Francis ( World Communication Day 2014)
Pope Francis’s Vision For Catholic Communication
4. The Objective
Social media is not just about having any followers
or “Likes” on Facebook or Twitter, rather it is for
sharing the good news.”
Msgr. Paul Tighe - Vatican Social Media Manager
5. • Build christian community within and beyond the church building
• Celebrate the Sacraments
• Deliver time sensitive news and information
• Educate Newcomers about your Church community
• Gather feedback from congregants
• Organize, publicize and invite people to events
• Preach the Gospel
• Model Gospel Values and christian love
THE WHY OF SOCIAL MEDIA
Source: The Social Media Gospel by Meredith Gould
7. RESEARCH
What do you know about your target audience?
(Demographics & psychographics)
What are they searching for?
What problem are they trying to solve?
Which keywords best matches their needs?
(Key words are crucial for search engine optimization)
What kinds of content are your competitors sharing?
PRO TIP - BUZZSUMO
8. Completing a Content Audit
Who will be responsible for social media?
Creating a content Calendar
Creating a Social Media Policy
What are your goals?
Who is your audience?
What is your strategy?
14. Facebook?
Social Platforms
Facebook is a popular free social networking website that allows registered users
to create profiles, upload photos and video, send messages and keep in touch
with friends, family and colleagues. The site, which is available in 37 different
languages, includes public features such as:
• Marketplace - allows members to post, read and respond to classified
ads.
• Groups - allows members who have common interests to find each other
and interact.
• Events - allows members to publicize an event, invite guests and track
who plans to attend.
• Pages - allows members to create and promote a public page built
around a specific topic.
• Presence technology - allows members to see which contacts are online
and chat.
16. Fans 5400
Post Types
Catholic News Integration +
Updates
Current Affairs Commentary
+ Updates
Inclusion of Ads
Visual Posts & Gospel
Inspirations
RCPOS
17. Twitter?
Twitter is an information network made up of 140-character messages called Tweets.
Today's Twitter is now less focused on “What are you doing?” and more about
“What’s going on?” It has emerged as a source for discovery, with a focus on
sharing relevant information and engaging in conversation.
Many people now think of Twitter as a news source rather than a social network, using
it for networking and discussion based on their own interests.
Social Platforms
In the Secular world Marketing is Selling
In the Faith Focused World Marketing is Sharing …and everything you create to communicate church and faith must look like its being launched from the same organization.
Church communicators should be committed to ensuring that who we are and what we believe is conveyed clearly, consistently and coherently.
No Jesus Christ is not a brand however words deeds, plus the tools we use to announce and promote faith and community must be in alignment.
People do online exactly what they do in the real world.
The congregate, the share, they argue, they praise, they laugh …
Digital communication has even developed its own language…case in point “selfie”
Numbers should not be the end goal.
Enhance your website’s functionality (if you have one)
Establish and maintain a digital presence locally, regionally and internationally
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles
Demographic analysis can cover whole societies, or groups defined by criteria such as education, nationality, religion, and ethnicity.
Analyze what content performs best for any topic or competitor - buzz sumo
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Your website is your owned media
Which Social Platform has 1 Billion users ?
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Style guide for design continuity
Tags and Hastags
Editorial Calendar
Balance Content and Conversation
Chose and online service to manage multiple social media platforms
Best Practices For Digital Ministry
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Style guide for design continuity
Tags and Hastags
Editorial Calendar
Balance Content and Conversation
Chose and online service to manage multiple social media platforms
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Style guide for design continuity
Tags and Hastags
Editorial Calendar
Balance Content and Conversation
Chose and online service to manage multiple social media platforms
Best Practices For Digital Ministry
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Style guide for design continuity
Tags and Hastags
Editorial Calendar
Balance Content and Conversation
Chose and online service to manage multiple social media platforms
Best Practices For Digital Ministry
Social Media Policy -
Definitions - texting etc
Objectives - Why, how the policies will benefit staff
Guiding Principles - Values, Beliefs
Personal Privacy -How are personal privacy rights defined
Confidentiality & Security - definition, what information is proprietary, Password policy
Practical use and scope - what needs to be included in user profiles
Disclaimers - Disclaimers to be included on accounts/profiles
Legal Matters - Copyright etc
Emergency Use - Guidelines for emergency situations
Monitoring and Enforcement - who reviews, approved, moderates
Style guide for design continuity
Tags and Hashtags
Editorial Calendar
Balance Content and Conversation
Chose and online service to manage multiple social media platforms