Business planning is plan the strategic goals on the corporate strategic level, the method to ahchieve the goals & the time-frame.

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Business Planning

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Business Planning
• Business Planning is very importantfor every business on
the corporatelevel strategy.
• The business plan help to identify the business goals, the
methods to achieve these goals, & the time frame for the
strategicplanning.

3. Entrepreneurship
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• Entrepreneurshipis a continuousquest for real-world
problem-solving.
• Organizationsbornby successful entrepreneurs.
• Entrepreneursrecognize & take advantageof opportunities to
use their skills & competenceto create value.
• Strategiesto Add Value:
o Cost Leadership
o Differentiation
- Brand/Productdifferentiation
- Innovationdifferentiation

4. Organizational Lifecycle
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Birth
Growth
Maturity
Decline
Death
Product
Concept &
Design
Time
Sales
&
Profit
Investment Harvest Decline
Sales
Growth
Sales
maturity
Sales
decline
End of life
cycle
Product withdrawn from
market
Stagesof organizationallife cycle

5. 000
Strategies of entrance
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Strategic
Alliance
MutualService
Consortia
Joint Venture
Licensing
Agreement
Value chain
partnership

6. Strategies of entrance
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Product
Development
Strategies
Diversification
•Developnew products
for current market
Product
development
•Developnew products
forcurrent market
Market
Development
Strategies
Penetration
•Tray to reduce price as
much as youcanto get
highest market share
Market
development
•Developnew markets
forcurrent product

7. Entry Strategies
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Market
Product
Old New
Old
Penetration Product Development
New
Market Development Diversification

8. Entry Strategies
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R-Strategy
(First Mover)
• Benefitsderivedfrombeingnew in the environment,easyobtainingof resources,the highestreturn
• Has the firstpick of resources,so itcan grow rapidly
• Highestrisk
K- Strategy
• Establishedinanother environmentandwait to entera new environmentuntil uncertaintyisreducedand correct wayto
compete is become apparent
• It takesresources fromR-strategyto developeffective ways, itlearnsfrom the firstmovers mistakes
• It can oftenoutperformR-strategy
Specialist
strategy
• Concentrate theirskill and resourcesto geta narrow range of resourcesin a single niche
• By focusingresourcesthey can achieve core competence that allow themto outperform generalist
• Example:Intel
Generalist
strategy
• Spread theirskillsand resourcesto compete for a broad range of resourcesin many niches
• They can outperform specialistsif there isuncertainty,generalistcansurvive in uncertainty

9. Entry Strategies
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Market
Product
R-Strategy K-Strategy
Specialist
R-Specialist K-Specialist
Generalist
R-Generalist K-Generalist

10. Our Services
10
Process Analysis & Improvement
Analysis is carried out to determine which
processes and process steps are value-adding or
non-value-addingand then work on enhancing the
effectiveness of each process.
Marketing Services
We offer to prepare your market research,
competition analysis & marketing plan in
Egypt or abroad. Besides, we develop an
international market entry strategy if you
wantto go global.
Operations Manual
The operations manual will contain the
basic knowledge that shows how the
brand will succeed and how the
franchiseeswill operatethebusiness.
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Feasibility Study
Performance Review
Financial
Services
Business Startup in Egypt
Strategic
Planning
Marketing Services
International
Business
Wherever you perform an
International Business Venture, SME
Consulting will be there to help you
to give powers to your business to
performsmoothly and easily.
Business
Transformation
We help you to plan and choose the
suitable tools for your business
transformation and empower your
staff to apply the transformation
successfully.
Recruitment
We can help you to find the right
candidates, interviewing, selecting,
and outsourcetherightteam.

11. Get in Touch
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We’d Love to Hear From You
Send us a message or visit us whenever you like
13 El Tayaran St, Manteqet Al Cinema, Nasr City, Cairo
Governorate.
(+20) 1204538024
11321 - Kingdom Centre - 28th floor – Riyadh,
Saudi.
(009) 66541549143
Egypt Office
KSA Office
info@smecastle.com
company/sme-consulting-egypt/
/SMECastleConsulting

12. Thank
YOU
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