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The Answer to Your Organic
Reach Problem in Social Media
© Social Media Explorer | SME Digital
So, a big problem is happening in
social media
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Brand organic reach is being limited
by Facebook…
You will have to PAY to PLAY
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
And it’s not going to be cheap
© Social Media Explorer | SME Digital
Main Facebook page over 37k likes
Medicare Facebook page over 53k likes
as of March 25, 2014
© Social Media Explorer | SME Digital
Cost to reach all of their fans once a
day through the end of 2014
© Social Media Explorer | SME Digital
$127k
© Social Media Explorer | SME Digital
Over 237k Facebook likes
as of March 25, 2014
© Social Media Explorer | SME Digital
Cost to reach all of their fans once a
day through the end of 2014
© Social Media Explorer | SME Digital
$330k
© Social Media Explorer | SME Digital
Over 377k Facebook likes
as of March 25, 2014
© Social Media Explorer | SME Digital
Cost to reach all of their fans once a
day through the end of 2014
© Social Media Explorer | SME Digital
$528k
© Social Media Explorer | SME Digital
Calculate Your Own
http://www.shiftcomm.com/2014/03/how-
much-will-you-need-to-pay-facebook/
© Social Media Explorer | SME Digital
Is there a better way than paying
to play?
© Social Media Explorer | SME Digital
YES!
© Social Media Explorer | SME Digital
Meet the new face of your brand
© Social Media Explorer | SME Digital
Your employees
© Social Media Explorer | SME Digital
Facebook isn’t limiting the reach
of personal profiles
© Social Media Explorer | SME Digital
Average number of Facebook
friends per user
© Social Media Explorer | SME Digital
200
Pew Research, February 2014
What if employees published your
messages on their social channels?
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Employees
Employee’s Friends
© Social Media Explorer | SME Digital
How many employees would it
take to get the same reach?
© Social Media Explorer | SME Digital
450
© Social Media Explorer | SME Digital
1185
1885
What percentage of their
employees is that?
© Social Media Explorer | SME Digital
1.13%
© Social Media Explorer | SME Digital
1.78%
1.38%
With less than 2% of your
employees you could reach more
than the total number of fans on
Facebook
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Is it RISKY to let employees
represent our brand?
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
They already do
© Social Media Explorer | SME Digital
They already do
© Social Media Explorer | SME Digital
Whether you like it or not…
They already do
© Social Media Explorer | SME Digital
Whether you gave them
permission or not…
© Social Media Explorer | SME Digital
Social media policies can encourage
responsible social media behavior
© Social Media Explorer | SME Digital
But a social media policy
can’t cure stupid
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Can we mitigate the risks?
© Social Media Explorer | SME Digital
Absolutely
© Social Media Explorer | SME Digital
You can control the messages that
are published about your brand
© Social Media Explorer | SME Digital
And you can gamify it to
make it fun for employees
© Social Media Explorer | SME Digital
Is this for you?
© Social Media Explorer | SME Digital
Are your employee’s friends your
target audience?
© Social Media Explorer | SME Digital
Are their friend’s friends?
© Social Media Explorer | SME Digital
Are their friend’s friend’s friends?
© Social Media Explorer | SME Digital
At some point…
Yes
© Social Media Explorer | SME Digital
And guess what
© Social Media Explorer | SME Digital
You can also invite your fans to
be part of the program
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
How do I get employees to post
for us?
© Social Media Explorer | SME Digital
You have several options
© Social Media Explorer | SME Digital
You have several options
© Social Media Explorer | SME Digital
Send them emails and ask…
Every time…
© Social Media Explorer | SME Digital
You have several options
© Social Media Explorer | SME Digital
Build a system to do it for you…
© Social Media Explorer | SME Digital
You have several options
© Social Media Explorer | SME Digital
Buy a system to do it for you…
© Social Media Explorer | SME Digital
What?
Did you think it was magic?
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Companies are already doing it
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Facebook was first.
But they won’t be the last.
© Social Media Explorer | SME Digital
This could be the perfect short
cut to the problem…
© Social Media Explorer | SME Digital
…and save you thousands to
hundreds of thousands of your
marketing budget
© Social Media Explorer | SME Digital
© Social Media Explorer | SME Digital
Need help?
© Social Media Explorer | SME Digital
hire@socialmediaexplorer.com

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The Answer to Your Organic Reach Problems