Contenu connexe Similaire à The Answer to Your Organic Reach Problems (20) The Answer to Your Organic Reach Problems1. The Answer to Your Organic
Reach Problem in Social Media
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2. So, a big problem is happening in
social media
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4. Brand organic reach is being limited
by Facebook…
You will have to PAY to PLAY
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6. And it’s not going to be cheap
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7. Main Facebook page over 37k likes
Medicare Facebook page over 53k likes
as of March 25, 2014
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8. Cost to reach all of their fans once a
day through the end of 2014
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$127k
11. Cost to reach all of their fans once a
day through the end of 2014
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$330k
14. Cost to reach all of their fans once a
day through the end of 2014
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$528k
17. Is there a better way than paying
to play?
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19. Meet the new face of your brand
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22. Average number of Facebook
friends per user
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200
Pew Research, February 2014
23. What if employees published your
messages on their social channels?
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24. © Social Media Explorer | SME Digital
Employees
Employee’s Friends
26. How many employees would it
take to get the same reach?
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30. With less than 2% of your
employees you could reach more
than the total number of fans on
Facebook
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32. Is it RISKY to let employees
represent our brand?
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35. They already do
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Whether you like it or not…
36. They already do
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Whether you gave them
permission or not…
38. Social media policies can encourage
responsible social media behavior
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39. But a social media policy
can’t cure stupid
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43. You can control the messages that
are published about your brand
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44. And you can gamify it to
make it fun for employees
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45. Is this for you?
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51. You can also invite your fans to
be part of the program
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53. How do I get employees to post
for us?
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55. You have several options
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Send them emails and ask…
Every time…
57. You have several options
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Build a system to do it for you…
59. You have several options
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Buy a system to do it for you…
66. This could be the perfect short
cut to the problem…
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67. …and save you thousands to
hundreds of thousands of your
marketing budget
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