A free version of Ford Motor Company SWOT analysis 2017. To get the full presentation buy the SWOT here: https://www.strategicmanagementinsight.com/swot-analyses/ford-swot-analysis.html

1. FORD MOTOR COMPANY
SWOT ANALYSIS 2017

2. SLIDE | 2
ABOUT FORD
Name Ford Motor Company
Logo
Industries served Automotive and Financial Services
Geographic areas served Worldwide (62 countries)
Headquarters Dearborn, Michigan, U.S.
Current CEO Mark Fields
Revenue US$149.558 billion (2015) increased 3.8% over US$144.077 billion (2014)
Profit US$7.373 billion (2015) increased 598% over US$1.231 billion (2014)
Employees 199,000 (2016)
Main Competitors
Fiat Chrysler Automobiles, General Motors Company, Honda Motor Company, Hyundai-Kia
Company, Hyundai-Kia Automotive Group, PSA Peugeot Citroën, Renault-Nissan B.V.,
Nissan B.V., Suzuki Motor Corporation, Toyota Motor Corporation, Volkswagen AG Group
Volkswagen AG Group and many other automotive companies.

3. Ford Motor Company business overview from the company’s financial
report:
“We are a global automotive industry leader based in Dearborn,
distribute automobiles across six continents.
In 2015, we sold approximately 6,635,000 vehicles at wholesale
Substantially, all of our vehicles, parts and accessories are sold through
the substantial majority of which are independently owned.
In addition to the products we sell to our dealerships for retail sale, we
dealerships for sale to fleet customers, including commercial fleet
companies, and governments.”[1]
SLIDE | 3
BUSINESS DESCRIPTION
“
”

4. 1. Geographically diversified revenue streams
SLIDE | 4
STRENGTHS
S W
O T
55.5%
6.0%
5.9%
6.1%
3.4%
23.1%
United States
China
United Kingdom
Canada
Germany
Others
Figure 2. Ford’s revenue breakdown by country
Source: Ford’s financial report[1]
Ford receives
76.9% of its
revenue from
5 different
markets

5. SLIDE | 5
STRENGTHS
S W
O T
Toyota receives
77.1% of its revenue
from only 3 different
markets
41.9%
25.1%
10.1%
3.1%
19.8%
Toyota sales
Japan United States China
Canada Others
62.3%
7.2%
7.1%
3.4%
3.2%
17.8%
General Motors sales
United States Canada
China United Kingdom
Brazil Others
Figure 3. Toyota Motor Corporation’s and General Motors’ revenue breakdown by country
General Motors
receives even 83.2%
of its revenue from 5
different markets
Source: The respective companies’ financial reports[6][7]

6. 1. Slowing R&D spending
SLIDE | 6
WEAKNESSES
S W
O T
Company 2015 R&D
% change
from 2014
As a % of
revenues
2014 R&D
% change
from 2013
As a % of
revenues
Ford 6.7 0 4.5 6.7 8 4.7
Toyota 8.4 10.3 3.7 7.6 12.8 3.5
Volkswagen 14 0 (same) 6.9 14 20.2 7.1
General Motors 7.5 1.4 4.9 7.4 2.8 4.7
Figure 6. Comparison of R&D expenditure – Ford and selected major competitors (in US$
billions)
Source: The respective companies’ financial
reports[1][6][7][12]
Ford’s
spending on
R&D has
slowed down,
which may
negatively
impact the
company in the
future.

7. 1. Future markets for self-driving vehicles
• Ford is currently in talks with Google to potentially create a joint venture for
building of self-driving cars.[18]
• Ford has only just begun to experiment in this area, with their first driverless
during 2016.[19]
• Google’s technology to be merged with Ford’s automotive manufacturing
potential opportunity for both companies.
SLIDE | 7
OPPORTUNITIES
S W
O T

8. 1. Increased competition
SLIDE | 8
THREATS
S W
O T
Ford’s main competitors

9. • Ford’s has been loosing market share in the U.S. to Toyota, Honda, Nissan
and Hyundai.
• In China, many new Chinese automotive companies are expanding
aggressively.
• Competition further intensifies due to an estimated global excess production
capacity of 31 million units, in 2015.[1]
• Ford has to find a way to outcompete these new entrants and regain its
market share in the U.S.
SLIDE | 9
THREATS
S W
O T

10. 1. Ford Motor Company (2016). Form 10-K for the Fiscal Year Ended December 31st, 2015. Available at: http://corporate.ford.com/content/dam/corporate/en/investors/reports-
and-filings/Annual%20Reports/2015-Annual-Report.pdf Accessed January 8, 2017
2. Rosevear, J. (2016). Why Ford's F-Series Will Win* the Pickup Sales Race This Year. Available at: http://www.fool.com/investing/general/2015/10/11/why-fords-f-series-will-
win-the-pickup-sales-race.aspxAccessed January 8, 2017
3. Interbrand (2016). Best Global Brands 2015. Available at: http://interbrand.com/best-brands/best-global-brands/2015/ranking/ Accessed January 8, 2017
4. Forbes (2016). The World’s Most Valuable Brands. Available at: http://www.forbes.com/powerful-brands/list/ Accessed January 8, 2017
5. IHS (2016). IHS Names Automotive Loyalty Award Winners; General Motors Receives Top Honors. Available at: http://press.ihs.com/press-release/automotive/ihs-names-
automotive-loyalty-award-winners-general-motors-receives-top-hono Accessed January 8, 2017
6. Toyota Motor Corporation (2015). Form 20-F for the Fiscal Year Ended March 31st, 2015. Available at: http://www.toyota-global.com/investors/ir_library/sec/pdf/20-
F_201503_final.pdf Accessed January 8, 2017
7. General Motors Company (2016). Form 10-K for the Fiscal Year Ended December 31st, 2015. Available at: http://www.gm.com/company/investors/sec-filings.html Accessed
January 8, 2017
8. Ford Motor Company (2016). Ford at CES Announces Smart Mobility Plan and 25 Global Experiments Designed to Change the Way the World Moves. Available at:
https://media.ford.com/content/fordmedia/fna/us/en/news/2015/01/06/ford-at-ces-announces-smart-mobility-plan.html Accessed January 8, 2017
9. Business Wire (2016). Record Number of Ford Inventions Drives Innovation in Autonomous, Connected Vehicles, Electrification, Wearables. Available at:
http://www.businesswire.com/news/home/20151222005341/en/Record-Number-Ford-Inventions-Drives-Innovation-Autonomous Accessed January 8, 2017
10. Rosevear, J. (2015). Ford’s CEO: We Want to Disrupt Like a Startup. Available at: http://www.fool.com/investing/general/2015/08/14/fords-ceo-we-want-to-disrupt-like-a-
startup.aspx Accessed January 8, 2017
11. Statista (2016). Leading Automobile Manufacturing Groups Worldwide in 2014, Based on Vehicle Sales. Available at: http://www.statista.com/statistics/260021/global-
vehicle-sales-of-automobile-manufacturers/Accessed January 8, 2017
SLIDE | 10
SOURCES (1/3)

11. 12. Volkswagen Group (2015). Annual Report 2014. Available at: http://www.volkswagenag.com/content/vwcorp/info_center/en/publications/publications.acq.html/archive-on/icr-
financial_publications!annual_reports/index.html Accessed January 8, 2017
13. Fiat Chrysler Automobiles (2016). Annual Report 2015. Available at: http://www.fcagroup.com/en-
US/investor_relations/financial_information_reports/annual_reports/annual_reports/FCA_2015_Annual_Report_on_Form_20-F.PDF Accessed January 8, 2017
14. Australian Broadcasting Corporation (2014). Ford Australia to Close Broadmeadows and Geelong Plants, 1200 Jobs to Go. Available at: http://www.abc.net.au/news/2013-05-23/ford-to-
close-geelong-and-broadmeadows-plants/4707960 Accessed January 8, 2017
15. LeBeau, P. (2014). Big 3 Dominance Slipping as Competition Heats Up. Available at: http://www.cnbc.com/2014/12/18/big-3-dominance-slipping-as-competition-heats-up.html Accessed
January 8, 2017
16. Naughton, K. (2015). Lincoln Revives Continental to Reverse Decades of Decline. Available at: http://www.bloomberg.com/news/articles/2015-03-30/lincoln-revives-continental-name-to-
reverse-decades-of-decline Accessed January 8, 2017
17. Stampler, L. (2013). Execs Fired Over Ford Ads Starring Silvio Berlusconi with Tied and Gagged Women. Available at: http://www.businessinsider.com.au/execs-fired-over-ford-ads-
starring-silvio-berlusconi-with-tied-and-gagged-women-2013-3 Accessed January 8, 2017
18. Fg m,m…Rosevear, J. (2015). Why Google and Ford might be Teaming Up on Self-Driving Cars. Available at: http://www.fool.com/investing/general/2015/12/22/why-google-and-ford-
might-be-teaming-up-on-self-dr.aspxAccessed January 8, 2017
19. Rosevear, J. (2015). Ford Makes a Big Move with Self-Driving Cars. Available at: http://www.fool.com/investing/general/2015/12/19/ford-makes-a-big-move-with-self-driving-cars.aspx
Accessed January 8, 2017
20. Moscaritolo, A. (2012). Google’s Self-Driving Car Takes Blind Man for a Ride. Available at: http://www.pcmag.com/article2/0,2817,2402340,00.asp Accessed January 8, 2017
21. Scott, M. (2015). China’s Slowdown in Context. Available at: http://www.bloomberg.com/news/articles/2015-12-28/china-s-slowdown-in-context Accessed January 8, 2017
22. Korosec, K. (2015). Ford’s China Strategy: Small can be Big. Available at: http://fortune.com/2015/07/28/fords-china-strategy/ Accessed January 8, 2017
23. IBISWorld (2015). Automobile Manufacturing in China: Market Research Report. Available at: http://www.ibisworld.com/industry/china/automobile-manufacturing.html Accessed January 8,
2017
SLIDE | 11
SOURCES (2/3)

12. 24. Miller, D. (2015). Ford Motor Company: What’s Going on in China? Available at: http://www.fool.com/investing/general/2015/07/16/ford-motor-company-what-is-going-on-in-china.aspx
Accessed January 8, 2017
25. Bloomberg Business (2015). China has More Space than U.S. for Adding Car Ownership. Available at: http://www.bloomberg.com/news/articles/2015-01-18/china-has-more-space-than-u-
s-for-new-cars-chart-of-the-day Accessed January 8, 2017
26. Accenture Consulting (2015). China’s Automotive Market: Consumer and Digital Marketing Insights. Available at: https://www.accenture.com/us-en/insight-china-automotive-market.aspx
Accessed January 8, 2017
27. Chauhan, C.P. (2015). Ford Bets Big on New Cars to Boost Indian Market Share. Available at: http://articles.economictimes.indiatimes.com/2015-08-13/news/65524152_1_ford-india-suv-
ecosport-indian-market Accessed January 8, 2017
28. Gupta, N.S. (2015). Ford Opens Plant at Sanand in Gujarat. Available at: http://timesofindia.indiatimes.com/business/india-business/Ford-opens-plant-at-Sanand-in-
Gujarat/articleshow/46705344.cms Accessed January 8, 2017
29. Kewley, A., and Cherry, M. (2015) Three Massive Trends Reshaping the Auto Industry. Available at: https://bluenotes.anz.com/posts/2015/11/three-massive-trends-reshaping-the-auto-
industry/ Accessed January 8, 2017
30. Rosevear, J. (2015). Booming Auto Sales Mean More Big Profits for Ford. Available at: http://www.fool.com/investing/general/2015/12/20/booming-auto-sales-mean-more-big-profits-for-
ford.aspx Accessed January 8, 2017
31. Trading Economics (2015). Unites States Fed Funds Rate: Forecast 2016-2020. Available at: http://www.tradingeconomics.com/united-states/interest-rate/forecast Accessed January 8,
2017
32. Tannenbaum, C., and Bangalore, A. (2015). Steady is Stellar: Economic and Interest Rate Outlook. Available at: https://www.northerntrust.com/insights-
research/detail?c=ed2d58d06cc815828e653eecaf835dbe Accessed January 8, 2017
33. Statista (2015). Selected Automakers’ U.S. Market Share in November 2015, by Manufacturer. Available at: http://www.statista.com/statistics/343162/market-share-of-major-car-
manufacturers-in-the-united-states/ Accessed January 8, 2017
34. Greenough, J. (2015). How Tech Companies will Win the Battle Over the Connected Car’s Digital Dashboard. Available at: http://www.businessinsider.com.au/how-tech-companies-will-
win-the-battle-over-the-connected-cars-digital-dashboard-2015-12 Accessed January 8, 2017
35. Cain, T. (2016). Top 13 Best-Selling Pickup Trucks In America – 2015 Year End. Available at: http://www.goodcarbadcar.net/2015/10/usa-pickup-truck-sales-stats-september-2015.html
Accessed January 8, 2017
SLIDE | 12
SOURCES (3/3)

13. SLIDE | 13
GET THE FULL
PRESENTATION
BUY FORD MOTOR COMPANY
SWOT 2017