Foundational components to your online branding strategy

1. The Online Branding
Strategy For Women
Entrepreneurs
©2012 Stephanie Raines-SMRBusiness Services, LLC

2. Online Presence
Your online presence is simply
where you are found online.
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3. Brand Strategy
It’s a consistent message that is
characteristic of the
mission, vision, and the purpose of
your business.
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4. Target Market
Who your business will serve. More
importantly, what are the challenges
and needs associated with that group
in relation to the services or products
you’ll provide?
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5. Title and Function
Who are you to your target
market? What can you do for
them?
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6. Business Name and Tagline
Much like your title and function
your business name and tagline
should also express what you do
and who you help.
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7. Mission and Vision
Having both spelled out gives your
business purpose and direction. It
gives perspective by defining who you
are and what you are going to do.
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8. Vision
It expresses how your business will be
the solution to their problem.
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9. Mission
It states what your business is going to
do NOW to get to its vision.
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10. Logo and Colors
Your logo and color choices give your
business a “face” and a personality.
Create a logo that reflects your
business name, tagline, vision, and
mission.
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11. Website
People make decisions about your
business based on what your
website looks like and what is on it
(i.e. content).
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12. Contact Info
Adding contact information so that
people can reach you is important.
People like to do business with people
and not necessarily your website.
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13. Your Bio
Your ultimate goal with an online
branding strategy is to help people
to get to know you, like you and
trust you.
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14. Email Signature
Placing detailed contact
information in your email signature
area makes it easy for others to
refer you.
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15. Pictures
Pictures of you and the images you
select for your website and
marketing materials are important
to your brand.
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16. Social Media Profile
It is important to create a detailed and
keyword rich profile for each social
media platform. Links to your website
should also be included so they can
visit your website.
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17. To see this two part message in its
entirety go to:
www.smrbservices.com/blog/
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