This session was hosted by Digital Vidya @SMW Bangalore. Know more here: http://socialmediaweek.org/bangalore/2015/03/05/social-media-and-mobile-made-for-each-other/

1. SOCIAL MEDIA AND MOBILE
MADE FOR EACH OTHER

2. Co- Fou nder, Soci alPanga

3. 60M
I
N
S
LETSBEGIN
Why care about Mobile Marketing
Building Blocks for effective mobile strategy
Mobile & Social Media
is marriage made in
Heaven
Mobile Integration with Google & Facebook
Mobile Marketing Trends

4. 75%of Americans admit to bringing
their phone to the bathroom.
FACTS THAT WILL SURPRISE YOU

5. 40%of shoppers consult 3 or more channels
( often while shopping ) before making a
purchase.
FACTS THAT WILL SURPRISE YOU

6. 52%of Americans user their devices while
browsing in-store in order to research
the product online.
FACTS THAT WILL SURPRISE YOU

7. 70%of mobile searches lead to
online action within an hour.
FACTS THAT WILL SURPRISE YOU
78%of retailers plan to invest in
mobile this year.

8. By 2015 mobile is predicted to
overtake desktop Internet usage
FACTS THAT WILL SURPRISE YOU
More of these people
own smartphones
than toothbrushes J

9. The “Myntra” Case
Myntra has 80% traffic from mobile, 60%
of its total revenue generated from its
mobile and company plan to take it to
90% by year end.

10. The “Myntra” Case

11. Why care about Mobile Marketing

12. Why care about Mobile Marketing

13. Why care about Mobile Marketing

14. Why care about Mobile Marketing

15. Why care about Mobile Marketing

16. Building
Blocks for effective mobile strategy
A “Responsive”
mobile website
Mobile
Specific
or
Na/ve
Ads

17. Building
Blocks for effective mobile strategy
Mobile Deals &
Discounts
Loca/on
Based
Services

18. Responsive
Website - Web

19. Responsive Website – Mobile

20. Mobile Specific or Native Ads

21. Why Mobile & Social is marriage made in Heaven
Accessibility
Highly
Targeted
Marke/ng
The
Personal
Touch
:
Each
user
is
different
so
should
be
your
marke/ng
strategy
for
them.

22. Why Mobile & Social is marriage made in Heaven
Huge “Viral”
Potential
Remember
it’s
a
“Marriage”
not
“One
night
Stand”

23. Why Mobile & Social is marriage made in Heaven
The
spirit
of
belongingness
Mobile
Payment

24. Mobile Integration - Google
• Driving mobile app downloads
• App engagement campaigns allow you to show ads within other apps,
specifically to people who already have installed your app. These app
engagement ads can encourage your app's current users to open your app
and do something specific

25. Mobile Integration - Google
• Increasing mobile app engagement
• AdWords can help customize targeting, keywords, and ads
based on your app ID and other

26. Mobile Integration - Google
Showing ads in mobile apps
Show your Ad to audience of people using mobile phones and
tablets by showing your ads in apps.

27. Mobile Integration - Facebook

28. Mobile Marketing Trends
App store optimization
App
Keywords
App Title
Reviews &
Ratings
App
Description
App
Screenshots
App Logo
App
Publisher Name
Category

29. Mobile Marketing Trends
Loca/on
Based
Marke/ng

30. Misc Ideas
• Companies spending on App download & all
discounts on first usage/ride.
• Show how Google & Facebook campaigns specific
to Mobile.
• Example of Skype & Android thing.
• Concept of App store optimization

31. Lets Connect!
Twitter : @HimanshuArora_ | Email : himanshu@socialpanga.com