Getting Social Media Ready by Gerrie Smits at the Social Media World Forum Europe (http://www.socialmedia-forum.com/europe/)

1. SOCIAL MEDIA WORLD FORUM
-----------------------------
Getting Social Media Ready
by Gerrie Smits
@grrRAAK
29.03.2011

2. Hello!

3. Tweet me your questions

4. Social Media is huge
642,613,700

5. Social Media is huge
642,613,700
The amount of people
active on Facebook
Source: socialbakers.com, 26.03.11

6. Social Media is massive
700,000,000,000

7. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Source: facebook.com

8. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Per month.
Source: facebook.com

9. Social Media is massive
700,000,000,000
The amount of minutes people
spend on Facebook.
Per month.
Source: facebook.com
Back in November that was ‘only’ 500 billion

10. Social Media is immense
140,000,000

11. Social Media is immense
140,000,000
Amount of Tweets sent.
Source: techcrunch.com

12. Social Media is immense
140,000,000
Amount of Tweets sent.
Per day.
Source: techcrunch.com

13. Social Media is immense
140,000,000
Amount of Tweets sent.
Per day.
Source: techcrunch.com
Last year that was around 30 million

14. Social Media is colossal
35

15. Social Media is colossal
35
Amount of hours of video uploaded
to YouTube.
Source: AFP

16. Social Media is colossal
35
Amount of hours of video uploaded
to YouTube.
Per minute. Source: AFP

17. Social Media is colossal
35
Amount of hours of video uploaded
to YouTube.
Per minute. Source: AFP
Last year that was around half.

18. Social Media is about people
300,000

19. Social Media is about people
300,000
Amount of people that helped
translate Facebook into 70 languages.
Source: facebook.com

20. Social Media is about people
300,000
Amount of people that helped
translate Facebook into 70 languages.
Source: facebook.com
For free.

21. Social Media is about people
70%

22. Social Media is about people
70%
Amount of people that trust online
recommendations from strangers.
Source: Nielsen

23. Social Media is about people
70%
Amount of people that trust online
recommendations from strangers.
Source: Nielsen
Banners are only trusted by 33%.

24. Democratisation of the media

25. Democratisation of the media

26. Democratisation of the media

27. Twitter //
Listening & Monitoring

28. Source: http://search.twitter.com

29. Twitter in times of Crisis

30. Twitter in times of Crisis

31. But learn your lesson

32. Twitter for Costumer Service

33. 18% of people who posted a negative review of the
merchant and got a reply ended up becoming loyal
customers and buying more.
Source: http://raak.it/6K

34. Don’t just respond, respond suitably

35. Twitter //
Talk, Broadcast, Share

36. The Power of Real-Time

37. The Power of Real-Time

38. Find balance between promoting yourself
and giving other info

39. Find balance between promoting yourself
and giving other info

40. Writing for 140 characters

41. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific

42. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.

43. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.
:: Each character counts,
use URL shorteners
like bit.ly

44. Writing for 140 characters
:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
:: Don’t stick to text: add value through links,
attaching images, video.
:: Each character counts,
use URL shorteners
like bit.ly
:: Be short.
Allow for space to be
ReTweeted. Source: zazzle.com

45. Twitter //
Build an Audience

46. How to build your audience
:: Follow interesting people; they may follow back.

47. How to build your audience
:: Follow interesting people; they may follow back.

48. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.

49. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.

50. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.

51. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.
Curate & add value.

52. How to build your audience
:: Follow interesting people; they may follow back.
:: Be interesting.
:: ReTweet other people’s content.
People like recognition.
Curate & add value.
:: Send people @messages to get noticed.

53. Twitter //
Tools

54. Twitter.com

55. Twitter.com

56. Twitter.com

57. Other tools (Hootsuite, Ubersocial, Tweetdeck,...)

58. Account management

59. Twitter on Mobile

60. Twitter on Mobile

61. Blogs //
Writing

62. Ref: http://www.gorrellart.com/

63. There’s a blog for everything

64. Blog to position yourself as expert
62%

65. Blog to position yourself as expert
62%
Amount of bloggers who say they have
much greater visibility in their industry
because of their blog. Source: Technorati State of the
Blogosphere, 2010

66. Blog to position yourself as expert

67. Blog to share your knowledge

68. Blog to make a point

69. Blog to explain your product

70. Also. Google loves blogs

71. Beware! Keep content going

72. Blogs //
Conversation

73. Allow commenting on your blog

74. Allow commenting on your blog
:: Reply - be nice.

75. Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.

76. Allow commenting on your blog
:: Reply - be nice.
:: Also to negative comments.
:: Stimulate discussion in your post.

77. Comment on other blogs

78. Blogger influencing - Case Study
We helped WHERE, a new shoe brand,
to market themselves in a cost-efficient way
:: We built a blog & advised editorial
content
:: We taught them how to Tweet
:: We developed a blogger engagement plan

79. Blogger influencing - Case Study
We helped WHERE, a new shoe brand,
to market themselves in a cost-efficient way
:: We built a blog & advised editorial
content
:: We taught them how to Tweet
:: We developed a blogger engagement plan
Result
:: One appearance on influential blog What
Katie Wore quadrupled online sales

80. And don’t forget the video bloggers

81. And don’t forget the video bloggers

82. Blogs //
Tools

83. Wordpress > 5 steps to publish

84. Wordpress > 5 steps to publish

85. Wordpress > 5 steps to publish

86. Wordpress > 5 steps to publish

87. Wordpress > 5 steps to publish

88. Wordpress > 5 steps to publish

89. Wordpress.com

90. Build your company site on Wordpress

91. Wordpress plug-ins

92. Wordpress mobile themes

93. Facebook //
Groups or Pages?

94. Facebook Groups

95. Instead, set up a Facebook Page

96. Plus, you get access to Insights

97. Facebook //
The Full-on Way

98. Engage through picture competitions

99. Lots of video

100. Sell your products

101. But...
Photocredit: flickr.com/photos/bradipo

102. The Newsfeed is FB’s Special Sauce
It’s the news according to your crowd.
So before you do anything, ask the question:
“Will people like it?”
The aim is to get into your fan’s newsfeed,
so their friends might see their interaction
with your brand.

103. Newsfeed = Live Feed
/

104. Newsfeed = Live Feed
/

105. Facebook //
The Realistic Way

106. A brand on Facebook should be like a casual friend or
neighbor and not try to suck people into heavy levels of
interaction.
What do you do with a friend? Comment on their photos,
like their status, vote on their outfit.
- Peter Yared, VP of Webtrend Apps
in ‘Why Most Facebook Marketing Doesn’t Work’
Source: ReadWriteWeb, http://raak.it/6L

107. Do you want to do this to your friends?

108. Reward Fans with Promotions

109. Update with regular & varied ‘human’ content

110. Social Media //
Integrate it onto your own site

111. Social Media Optimisation // your website
:: Make your content shareable.

112. Social Media Optimisation // your website
:: Make your content shareable.

113. Social Media Optimisation // your website
:: Make your content shareable.

114. Connect your website to Social Platforms

115. Power of Facebook Connect
Musically.com

116. Allow people to comment via Facebook

117. Social Media //
Location

118. Foursquare

119. Foursquare

120. Specials

121. Be creative

122. Facebook Places // claim your venue

123. Facebook Deals
Source: pocket-lint.com

124. Facebook Deals
Source: pocket-lint.com

125. Social Media //
Summary

126. Summary

127. Summary
:: Start doing it.

128. Summary
:: Start doing it.
:: Pick the right solution for your problem.
Blogs Social Network Viral video Micro blogging Communities
Complexity Best
Awareness Also good Best Also good
Word of Mouth Also good Best Also good
Accessibility Best
Networking Best

129. Summary
:: Start doing it.
:: Pick the right solution for your problem.
:: Allow for mistakes; you can fix them quickly.

130. Summary
:: Start doing it.
:: Pick the right solution for your problem.
:: Allow for mistakes; you can fix them quickly.
:: Be prepared to spend time on it.

131. Be creative

132. Thank you very much & have fun!

133. Thank you very much & have fun!
Gerrie Smits

134. Thank you very much & have fun!
Gerrie Smits
@grrRAAK