Deborah Hudson - Social Media in the finance sector today

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How Zurich Financial Services Group is leveraging Social Media to enable a globally engaged organization. Deborah Hudson - Global Head of Internal Communications, Zurich Financial Services Group

Économie & finance Business Technologie

Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services

Zurich’s model of the employee engagement journey

Leading during an ongoing crisis ,[object Object],[object Object],[object Object],DJIA 30 FTSE 100 Zurich

Leadership is driving engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Face to face … plus ,[object Object],[object Object],[object Object],New/social media – YouTube posting – immediacy, authenticity – think, feel, do CEO Blog “… a new less formal way of communicating, but unusual times demand unusual actions, and if today's market environment isn't unusual than I'm not sure what is.”

Measuring success in an interim phase… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Deborah Hudson - Social Media in the finance sector today

1. Enabling a Globally Engaged Organization with Social Media Deborah Hudson Global Head of Internal Communications Zurich Financial Services

2. Zurich’s model of the employee engagement journey