Stowe Boyd of The /Messengers #smo09 London
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09:45: Unmarketing and the ‘Webful Brand’. “If brands are to have any juice in this new online future, those that are advocating them will have to drop all the mass media shouting, and move past the ‘markets are conversations’ trivialization of the web, too. Their representatives will have to roll up their sleeves and do something, shoulder to shoulder, aspiring to make something in the world, collectively with us, not just selling us the parts.” By Stowe Boyd (The /Messengers).
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Stowe Boyd of The /Messengers #smo09 London
- 1. Unmarketing And The Webful Brand Stowe Boyd
- 2. About Me
- 6. Webfulness
- 7. Unmarketing And The Webful Brand Stowe Boyd
Notes de l'éditeur
- I almost feel like I am speaking here under false pretenses. I was asked to think about marketing and brands in the wonderful world of social media, but I confess that I might be the totally wrong person for the job. And after I speak, you may think so too.