2. Who is Lorde?
• Lorde; New Zealand Singer/Song-writer
• Birth Name; Ella Marija Lani Yelich-O’Connor
• Born; November, 7, 1996 (age 17) in Auckland, New
Zealand
• Nationality; New Zealand
• Albums; Pure Heroine (September, 2013)
• Awards; Grammy Award for Song of the Year.
Grammy Award for Best Pop Solo Performance,
MTV Europe Music Award for Best New Zealand Act
• Record Labels; Lava Records, Universal Music
Group, Republic Records
3. Family
• Mother is a prize-winning New Zealand poet
• Has an older sister (Jerry) and younger brother
(Angelo) and sister (India)
• All raised in Auckland, New Zealand
4. Musical Influences
• Draws on electro-pop sounds and influences
• Grew up listening to soul musicians such as; Etta
James, Otis Redding, Neil Young and Fleetwood
Mac
• She calls upon short story writers as lyrical inspirations
regarding their sentence structure when writing her
own music
• American influencees that Lorde has grown fond of
are; Kanye West, Nicki Minaj, Prince,
James Blake, and rapper J.Cole
5. Philanthropy
• “The Love Club” was included on the compilation
to raise funds for those affected by Typhoon
Haiyan, proceeds from this song were donated to
the relief efforts for the Philippines Red Cross
• Lorde has participated in multiple events and
fundraisers raising money for her local community in
Devonport, New Zealand
• This has enhanced her
fan following through
giving back to society and
where she came from
6. Going Deeper
• Lorde is new to the pop scene and has yet to become
acclimatized to the mass paparazzi following
• In her posts on twitter she comments saying how this
lifestyle is different and will take some getting used to
• Her posts on social media outlets are not only to market
and promote her brand showcasing where she is and
what she is doing.
• They mention how she feels and the emotions that she is
experiencing on this journey to stardom.
• She shares these facts with her fans in order to become
emotionally connected to them and relate to troubles
and aspects in their lives as well.
• Her posts are not superficial but true and real of the
experience that she is going through as a new popular
upcoming artist.
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8. Audience
• Lorde exercises free speech through her music and
wants people from all walks of life to enjoy her
unique sound and different lyrics
• Main target population; female teenagers/young
adults
• This population is a major influence within the music
industry and Lorde has found/gained this
audience’s attention through her
unique voice, different fashion sense,
and young spirit.
9. Lorde Following
• Lorde holds new power in the music industry, and has
gained a loyal fan following through her music as well as
her presence on social media which is highly popular
communication method within her target population.
• She currently holds a strong social media following
through; 9,130 Twitter followers, 2,455,758 Likes on
Facebook, 796,652 followers on Instagram as well as
many frequents viewers of her website and Tumblr page
• Lorde will never name her fan
population (KatyCats, Little Monsters, Beliebers)
as she does not want to group them generically
and classify them, as everyone is their own
individual.
10. Fan Appreciation
• Lorde’s rise to fame has been quick, although she
does not go a moment without thanking her fans as
well as her home for helping her get to where she is
today.
• She took a full page in the New Zealand Herald
Newspaper, to thank friends, family, and fans from
her home town for everything they have done to
get her to her dream
11. Fan Communication
• Communication to Lorde’s fans is directly through realms
of social media as well as taking pictures and signing
autographs for fans throughout out the places she
travels.
• Her main form of communication is through
twitter/instagram to spread awareness and thoughts of
where she will be and what she is thinking through
multiple posts daily
• Constant/frequent shout outs and updates
are consistently made through media outlets so
fans can follow and keep up to date on
Lorde’s progress within the music industry to
maintain fan following
12. Bridging the Gap; Online
to In Person
• Lorde uses social media to gain awareness and communicate
with her fans consistently although it is also a great tool to
bring fans to venues and events.
• The tool of social media is used to bring fans out to guest
appearances and concerts so they can enjoy her musical
talent and appreciate her songs
• This method bridges the gap and brings online fans to
become in person fans through knowing where she will be
and what she will be doing so that can enjoy her music and
lyrics throughout
13. Areas for Improvement
• Lorde is new to the music industry and to gain more
of a fan base she could become more involved
with guest appearances to showcase to her fans/
and the world what she has to offer as an artist and
the wonderful vocal talent that she holds.
• Her fans are loving and adoring of everything that
Lorde embodies. Through more appearances she
will gain a larger fan base and be able to share her
story gaining true fans through emotional
attachment rather than “Band-wagoners’ due to
her popularity.
14. Music Reviews
• Lorde is known for her confident stage presence
and mature demeanor that is beyond her years
• She gives a unique and intense performance
capturing her audiences attention through her
unorthodox movements and tone of voice
• Lorde claims her dance moves are her own
personal reaction to the music and how it manifests
within her body, over which she holds no control
15. Tour Dates (2014)
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03/03- Austin Music Hall - Austin, TX
03/04- Southside Ballroom - Dallas, TX
03/05- Bayou – Houston, TX
03/07- Echostage- Washington, DC
03/08- Tower Theatre – Philadelphia, PA
03/11- Roseland Ballroom - New York, NY
03/12- Roseland Ballroom - New York, NY
03/14- Orpheum – Boston, MA
03/15- Sound Academy – Toronto, ON
03/16- Fillmore – Detroit, MI
03/18- Aragon – Chicago, IL
03/20- Peabody Opera House – St. Louis, MO
03/21- Arvest Bank Theatre – Kansas City, MO
03/22- Fillmore Auditorium – Denver, CO
03/24- WAMU Theater – Seattle, WA
03/26- Fox – Oakland, CA
16. 16 Reasons Lorde should
be the next Queen of Pop
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1. Let’s start with her breakout song “Royals”
2. Lorde is pretty funny on her Tumblr and Twitter accounts
3. She twerk’s and doesn’t feel the need to show us every time
4. She has artistic taste. Lorde’s Instragram is full of interesting things
5. Lorde writes her own songs
6. She doesn’t write about her exes
7. She likes JoJo
8. She isn’t afraid of simple, understated music videos
9. She’s from New Zealand
10. She currently only has “a single digit” in her bank account
11. “Million Dollar Bills” is a song everyone can get behind
12. She talks up fellow musicians
13. She helps you find Daft Punk Covers
14. Jamie Lynn Spears is a fan of Lorde
15. She was working a terrible office job just last year
16. She has already written the perfect pop song and she is only 17!
( The Huffington Post, 2014)
17. Fun Facts
• Stage name of “Lorde” was due to Ella’s
fascination with royals and aristocracy, and added
the “e” to make it more feminine
• First New Zealand artist to have a number one song
in the United States
• Started writing songs with her guitar at age 13/14
