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Delivering Value to Users with SharePoint
                                   Search
                                     presenters Pisarek
                                         Michal names
                                     SharePoint MVP
                                        month, day, year
                       Founder Dynamic Owl Consulting
Slide Title
Introduction: Michal Pisarek

     Founder of Dynamic Owl Consulting
  Click to edit Master text styles
   • Microsoft SharePoint MVP
      Second level
     Organizer of the Vancouverof presentation
       » Third level
                           title
     SharePoint Users Group
           › Fourth level
                                      presenters names
     Blog: SharePointAnalyst HQ            month, day, year

     Contributing Author
     International SharePoint Speaker
Slide Title Owl
Dynamic

   Click to edit consulting services
   SharePoint Master text styles
    • Second level
   Business focused
    •   Strategylevel
         » Third & Roadmap
                               title of    presentation
    •        › Fourth
        Governance level
                                             presenters names
    •   Change Management                        month, day, year

    •   Requirements Elicitation
    •   Intranets and Digital Workplaces
Slide Title Agenda
Today’s

 What we’re covering today:

    Why search is difficult
    Common search mistakes
    Tips to improve your SharePoint search
Slide Title Goals
Session




                                                          Have a framework that
                                Tools and techniques to
       Understand what                                     you can use to define
                                 help you create great
   collaboration is and isn’t                             collaboration for your
                                collaboration solutions
                                                               organization
Why is search so difficult?
Why simple does not mean easy
Slide Title
The Google Effect
Slide Title
The Google Effect

    Fooled people into thinking search requires no effort
    Users have a very low tolerance for failure
    Enterprise search is fundamentally different in context
The Google Effect Part 1
Slide Title


   Click to edit Master text styles
    • Second level
       » Third level
                            title of presentation
          › Fourth level
                                      presenters names
                                          month, day, year
The Google Effect Part 2
Slide Title


   Click to edit Master text styles
    • Second level
       » Third level
                            title of presentation
          › Fourth level
                                      presenters names
                                          month, day, year
The Google Effect Part 3
Slide Title


  Click to edit Master text styles
   • Second level
      » Third level
                           title of presentation
         › Fourth level
                                     presenters names
                                         month, day, year
Common Search Mistakes
Slide Title

                    Search      Custom                  Advanced
   Customto edit
   Click ScopesMaster text styles Pages
                   Refiners   Results                    Search
    • Second level
         » Third level Content
                                   title of presentation
    Bets Bets and                       Search
           ›                                         Expansion Sets
     Keywords Fourth level
                        Sources       Suggestions
                                                 presenters names
                                                     month, day, year
                       Custom
    Replacement                      Search Syntax
                       Ranking                       People Search
        Sets                           Training
                      Algorithms


                                                                        1
                                                                        3
Lack Title
Slide of vision


   Click to edit Master text styles
    • Second level
       » Third level
                            title of presentation
           › Fourth level
                                      presenters names
                                          month, day, year
Slide Title


   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide TitleRoadmap
Search
     How will search provide you value and when will
  Click to edit Master text styles
     this happen?
   • Second level a plan going forward for search?
      Do you have
                               title of presentation
      » Third level improvements and feedback are
      Incremental
      far › Fourth levelthe big bang approach
          superior to
                                              presenters names
                                                  month, day, year
Slide until last in a project
Left Title
   Easy to flick a
   Click to edit Master text styles
   switch and results
    • Second level
   appear
       » Third level
                            title of   presentation
   No resources left
           › Fourth
   to do anything level                  presenters names
                                             month, day, year
   Easy item to check
   of a project plan
         Implement search
Slide Title


   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide Title


   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide Title      FANTASTICO INC SEARCH STRATEGY
                                      OUTCOMES




   Click to edit Master text styles
    • Second level
                                       MEASURES




        » Third level
                                                  title of presentation
              › Fourth level
                                                              presenters names
                                    TARGET STORIES                month, day, year




                         SHAREPOINT SCOPE AND CONFIGURATION
Slide Title  OUTCOMES




   Click to edit Master text styles
              MEASURES

    • Second level
         » Third level
                                   title of presentation
                  › Fourth level
                                             presenters names
           TARGET STORIES
                                                 month, day, year




        SHAREPOINT SCOPE
Slide Title
The Golden Rule of Gathering Search Requirements

  Click to edit Master text styles
   • Second level
      » Third level
                           title of presentation
         › Fourth level
                                     presenters names
                                         month, day, year
Slide Title                   TECHNIQUES          DELIVERABLE




                                            Search Vision Statement
   Click to edit Master text styles
      OUTCOMES




    • Second level
              » Third KPI Workshop
                      level
                                           title of presentation
                                            List of measures that
       MEASURES                             make sense
                       › Fourth level
                                                                    presenters names
                                            Backlog of stories          month, day, year

     TARGET STORIES




                                            Functional Spec and
                                            Solution
    SHAREPOINT SCOPE
                                                                                           2
                                                                                           3
Tips to improve search
Slide Title and Keywords
Best Bets
Slide Title and Keywords
Best Bets
   Acronyms
    •   Any TLAs 
   Department Names:
    •   Accounting
    •   Human Resources
    •   Marketing
   Common Business Terms
    •   Engineering Organizations: Topics
    •   Banking: Task Based
   General Terms
    •   Common Actions: Printing, Mail, Car Hire, Travel, Banking
    •   Locations: Office locations, Project Locations
    •   Leave: Leave forms, holiday forms, travel request
    •   SharePoint Based: Intranet, Projects, Training
    •   Intranet Based: Events, News, Stories
Slide Title Workshop
Best Bets
  Get diverse people in a room
  Hand out cue cards with the Best Bet format
  Write 10 each, then shuffle and swap
  At the end review all Best Bets
Slide Title Scopes
Custom
Slide Title
Scopes
   How does your organization think about
   information?
    • Content Based:
      Contracts, Policies, Procedures
    • Task Based: New Member
      Account, Termination, New Loan Application
    • Storage Based: C Drive, SharePoint Sites, CRM
    • Time Based: Yearly Financial Cycles
    • Department Based: Accounting
Slide Title
Our Experience
  Always have a Documents search scope implemented
  Users are more comfortable with the word ‘filter’ than
  ‘scope’
  Too many scopes can be confusing
Slide Title
Card Sorting

   Lets people group related information
   together
   Powerful way to see how users think
   about information in groups
   Great to see how scopes should be
   structured
   Two types:
    • Open: Users create categories
    • Closed: Pre-defined categories
Slide Title a card sort
Running

    Create cue cards
    Users sort into categories
    Can be done online or in
    person
Slide Title Results Pages
Custom
Slide Title Results Pages
Custom

   Click to edit Master text styles
    • Second level
       » Third level
                                                   title of presentation
           › Fourth level
                                                                                  presenters names
                                                                                      month, day, year




         Images blatantly stolen from Corey Roth, Matthew McDermott and Todd Carter
Slide Title Result Workshop
Custom
  Select the content that you want to target (this is
  usually tied to scopes)
  Sit users in a room with a facilitator
  Get users to choose which pieces of metadata
  are important and how they should be displayed
                       FILE SIZE      START DATE         TITLE
                      CUSTOMER

                      FILE TYPE       CUSTOMER          EXCERPT
                     START DATE        YEAR

                     EXECUTED BY         YEAR        LAST MODIFIED
                    OFFICE/BRANCH   PROJECT NUMBER

                      PROJECT ID    PROJECT NUMBER   OFFICE/BRANCH
Slide Title


   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide Title
  Invest in People Search
   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide Title


   Click to edit Master text styles
    • Second level
        » Third level
                               title of presentation
              › Fourth level
                                         presenters names
                                             month, day, year
Slide TitleReporting
Search
    SharePoint offers great search reporting
    capabilities to help you
Slide Title your search web part
How was

    Great way to gather
    feedback about search
    Simple way for end
    users to communicate
    their feedback
    The information can be
    a goldmine
Questions?

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Delivering Value to Users with SharePoint Search

  • 1. Delivering Value to Users with SharePoint Search presenters Pisarek Michal names SharePoint MVP month, day, year Founder Dynamic Owl Consulting
  • 2. Slide Title Introduction: Michal Pisarek Founder of Dynamic Owl Consulting Click to edit Master text styles • Microsoft SharePoint MVP Second level Organizer of the Vancouverof presentation » Third level title SharePoint Users Group › Fourth level presenters names Blog: SharePointAnalyst HQ month, day, year Contributing Author International SharePoint Speaker
  • 3. Slide Title Owl Dynamic Click to edit consulting services SharePoint Master text styles • Second level Business focused • Strategylevel » Third & Roadmap title of presentation • › Fourth Governance level presenters names • Change Management month, day, year • Requirements Elicitation • Intranets and Digital Workplaces
  • 4. Slide Title Agenda Today’s What we’re covering today: Why search is difficult Common search mistakes Tips to improve your SharePoint search
  • 5. Slide Title Goals Session Have a framework that Tools and techniques to Understand what you can use to define help you create great collaboration is and isn’t collaboration for your collaboration solutions organization
  • 6. Why is search so difficult? Why simple does not mean easy
  • 8. Slide Title The Google Effect Fooled people into thinking search requires no effort Users have a very low tolerance for failure Enterprise search is fundamentally different in context
  • 9. The Google Effect Part 1 Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 10. The Google Effect Part 2 Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 11. The Google Effect Part 3 Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 13. Slide Title Search Custom Advanced Customto edit Click ScopesMaster text styles Pages Refiners Results Search • Second level » Third level Content title of presentation Bets Bets and Search › Expansion Sets Keywords Fourth level Sources Suggestions presenters names month, day, year Custom Replacement Search Syntax Ranking People Search Sets Training Algorithms 1 3
  • 14. Lack Title Slide of vision Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 15. Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 16. Slide TitleRoadmap Search How will search provide you value and when will Click to edit Master text styles this happen? • Second level a plan going forward for search? Do you have title of presentation » Third level improvements and feedback are Incremental far › Fourth levelthe big bang approach superior to presenters names month, day, year
  • 17. Slide until last in a project Left Title Easy to flick a Click to edit Master text styles switch and results • Second level appear » Third level title of presentation No resources left › Fourth to do anything level presenters names month, day, year Easy item to check of a project plan Implement search
  • 18. Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 19. Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 20. Slide Title FANTASTICO INC SEARCH STRATEGY OUTCOMES Click to edit Master text styles • Second level MEASURES » Third level title of presentation › Fourth level presenters names TARGET STORIES month, day, year SHAREPOINT SCOPE AND CONFIGURATION
  • 21. Slide Title OUTCOMES Click to edit Master text styles MEASURES • Second level » Third level title of presentation › Fourth level presenters names TARGET STORIES month, day, year SHAREPOINT SCOPE
  • 22. Slide Title The Golden Rule of Gathering Search Requirements Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 23. Slide Title TECHNIQUES DELIVERABLE Search Vision Statement Click to edit Master text styles OUTCOMES • Second level » Third KPI Workshop level title of presentation List of measures that MEASURES make sense › Fourth level presenters names Backlog of stories month, day, year TARGET STORIES Functional Spec and Solution SHAREPOINT SCOPE 2 3
  • 24. Tips to improve search
  • 25. Slide Title and Keywords Best Bets
  • 26. Slide Title and Keywords Best Bets Acronyms • Any TLAs  Department Names: • Accounting • Human Resources • Marketing Common Business Terms • Engineering Organizations: Topics • Banking: Task Based General Terms • Common Actions: Printing, Mail, Car Hire, Travel, Banking • Locations: Office locations, Project Locations • Leave: Leave forms, holiday forms, travel request • SharePoint Based: Intranet, Projects, Training • Intranet Based: Events, News, Stories
  • 27. Slide Title Workshop Best Bets Get diverse people in a room Hand out cue cards with the Best Bet format Write 10 each, then shuffle and swap At the end review all Best Bets
  • 29. Slide Title Scopes How does your organization think about information? • Content Based: Contracts, Policies, Procedures • Task Based: New Member Account, Termination, New Loan Application • Storage Based: C Drive, SharePoint Sites, CRM • Time Based: Yearly Financial Cycles • Department Based: Accounting
  • 30. Slide Title Our Experience Always have a Documents search scope implemented Users are more comfortable with the word ‘filter’ than ‘scope’ Too many scopes can be confusing
  • 31. Slide Title Card Sorting Lets people group related information together Powerful way to see how users think about information in groups Great to see how scopes should be structured Two types: • Open: Users create categories • Closed: Pre-defined categories
  • 32. Slide Title a card sort Running Create cue cards Users sort into categories Can be done online or in person
  • 33. Slide Title Results Pages Custom
  • 34. Slide Title Results Pages Custom Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year Images blatantly stolen from Corey Roth, Matthew McDermott and Todd Carter
  • 35. Slide Title Result Workshop Custom Select the content that you want to target (this is usually tied to scopes) Sit users in a room with a facilitator Get users to choose which pieces of metadata are important and how they should be displayed FILE SIZE START DATE TITLE CUSTOMER FILE TYPE CUSTOMER EXCERPT START DATE YEAR EXECUTED BY YEAR LAST MODIFIED OFFICE/BRANCH PROJECT NUMBER PROJECT ID PROJECT NUMBER OFFICE/BRANCH
  • 36. Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 37. Slide Title Invest in People Search Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 38. Slide Title Click to edit Master text styles • Second level » Third level title of presentation › Fourth level presenters names month, day, year
  • 39. Slide TitleReporting Search SharePoint offers great search reporting capabilities to help you
  • 40. Slide Title your search web part How was Great way to gather feedback about search Simple way for end users to communicate their feedback The information can be a goldmine

Notes de l'éditeur

  1. Done more harm than good by fooling users that you don’t have to do anything for great searchUsers have amazing search experiences in the consumer space that is not replicated in the enterpriseThe serendipitous moment that occurs with google rarely occurs in the four walls of workReasons:Algorithm google uses doesn’t work inside enterpriseContent is not made to be foundInternet search is like looking for anything at all... whereas enterprise search is like looking for something specific:People don't want general information; they want the 100% definitive answer
  2. People think that google does it all that no intervention is needed from usersHowever look how much effort is put into content on the internet with metadata, seoContent is made to be found on the internet, its lost in a pit of despair in the enterprise
  3. Unclear expectations around what is being searched, how users should search leads to failureWith the great consumer search experiences users are spolied with search experiences
  4. Internet search is like looking for anything at all... whereas enterprise search is like looking for something specific:People don't want general information; they want the 100% definitive answerThe algorithms that work in the internet don’t work in the enterprise: page links, The only way to get this context is by metadata, requirements, and configuring your search implementation to your organization
  5. The lack of exactly what value search will bring is a common issueUsing platitudes or not breaking down search into tangible requirements that can be implemented causes search implementations to go round and round achieving nothingThere are many possible end results of search, a vision will help you target all activities to that goalHaving search working is like saying that your goal is to have SharePoint working, it really makes no senseSome possible visions:Consolidate disparate data sources for easy retrievalBe able to put a name to a face instantlyPromote innovation by not only returning back actualy results but other relevant results from alternate departments
  6. Some examples of visions are above the we can go through and implementYou need a goal that you can go for and this can change over time
  7. With all the possible areas of value what is your plan for search?A roadmap for search will allow you to invest your resources correctly
  8. The ultimate double edge sword – easy to leave to last, hard to get rightIn order to drive value from search it should be considered iteratively during the project, looking at the value it will provideBy virtue of leaving it last the organization DOES deploy search, however it sometimes fails to achieve significant valueEasy to tick off a project plan, difficult to justify the value that it provides
  9. Biggest mistake is not having use cases that can be implementedIt can be as simple as working to 10 solid user stories that are tangible enough to be implementedThese are actual examples that have been used to target search and provide value
  10. Partiton the content for a smaller and more targetted subset of resultsYou should always have more than the two default scopes that are providedAt least provide your users with a document only scope that they can useIf your organization works on a financial year basis then create an archived scopeSome suggestions for other scopes are:NewsDocumentsArchived Content
  11. Scopes great way to segregate the index for more targetted search resultsBut you need to know how your organization thinks about information for this to be effectiveMultiple different scopes that can be implemented
  12. A way to find out how people group and think about related information is cardsortingThis is an IA exercise taken from the UX community but can have great value in searchAllows you to see what types of content you should have in scopes, how you should organize taxonomy, and how users essentially view the information in the enterpriseFor instance to determine what content should be in what scopes you can use a card sort to allow people to place content into predefined categoriesSo would a contract be in the finanical scope or in the investor relations scope for example?
  13. Create cue cards with various bits of information such as types of content or even metadataTake a variety of users and get them to sort the cards into groupsThe great thing is that you get your taxonomy or scope or whatever built for youBut its really the conversations that users between each other that allows you to much better understand the organizationIt can be done in person or even online through a cardsorting tool like optimalworkshop which I loveI have done online cardsorts to determine what should go in scopes up to 500 users which is cool
  14. Invest as much time into people search as you do into content searchBecause the majority of knowledge isnt codified in organizations you are frequently looking for a person, not a documentFor many organizations simply having the ability to find peoples phone numbers is amazing People usually don't want to know the answer, people usually want to know who knows the answer
  15. What can you do if the business simply won’t let you ask questions or take users time away in a workshop?The How was your search web part allows users to provide feedbackSuper simple to implement and a great way to get informationEngages a wide variety of end users to provide feedback