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3“s”   推广法 —— 针对农民需求的农技推广 简阳市东溪镇农业服务中心  袁勇 二 OO 九年三月十二日  四川成都
主要内容 ,[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],适宜的( suitable )技术 没有劳动力 土太粘,不好操作
[object Object],[object Object],[object Object],[object Object],适宜的( suitable )技术 没有劳动力 盖膜麻烦
[object Object],适宜的( suitable )技术 适宜的 好的
1“s” ? 适宜的 ( suitable ) 技术?
农民是技术采纳的主体 ,[object Object],[object Object],[object Object],增产 显著 轻简适用 解决问题 适宜的( suitable )技术
[object Object],[object Object],[object Object],[object Object],[object Object],水稻覆膜节水综合高产栽培技术 节本省工 轻简适用 解决问题 农民愿意 能够采用 农民值得采用 适宜的 ( suitable ) 技术! 适宜的( suitable )技术
[object Object],[object Object],水稻覆膜 + 测土配方 土壤养分 简化程序 农民值得采用 农民能够采用 适宜的 ( suitable ) 技术! 适宜的( suitable )技术
2“s” ? 适宜的 ( suitable ) 模式
常规模式: 3 脱节 ,[object Object],[object Object],[object Object],适宜的 ( suitable ) 模式
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],适宜的 ( suitable ) 模式
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],适宜的 ( suitable ) 模式
[object Object],[object Object],便于技术指导、培训、产前、产中、产后及规模经营,便于标准化生产 集体效应(正面影响,相互促进) 适宜的 ( suitable ) 模式 成立协会或合作社
“ 专家 + 协会 + 农户” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],专家、农技人员、农民三位一体
[object Object],[object Object],[object Object],[object Object],[object Object],专家:最佳的推动者和技术传播源 很大程度上解决了技术来源和农民“怕”的问题
农技人员:不可或缺的传播桥梁 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],村社能人:唯一的全程服务人选
协会:提高效率的必要组织 ,[object Object],[object Object],[object Object],[object Object]
效果 ,[object Object],[object Object],[object Object],[object Object],[object Object],技术体系与推广模式完美结合的结果
四川电视台 四川日报 资阳日报 四川电视台 资阳电视台
3.5.4  媒体影响 资阳日报记者 四川日报 四川日报记者 张华侨采访
3“s” ? 适宜的 ( suitable ) 方法
不适宜的办法 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],适宜的 ( suitable ) 方法
“眼见为实” 适宜的 ( suitable ) 方法 做好同田对比 容易接受 抗旱保湿 增温促蘖
“ 可视化”培训 多媒体培训 适宜的 ( suitable ) 方法 容易学会 现场培训
全程跟踪指导 绝大部分农民 随时会出问题 绝大部分农民都 认为问题在技术 适宜的 ( suitable ) 方法
全程服务 (跟踪服务): 是最大多数相对贫困、弱势的农民需要的,解决了最大多数农民的技术服务问题,是一种扶贫式推广。 不是等农民反映问题再去解决问题,而是随时下去发现问题,预防问题发生,避免了农民因新技术采用不当造成的经济损失和负面影响,减少了农民采用新技术的后顾之忧,最笨、但最有效、最科学。 全程上门指导,把农民“扶上马”,再“送到家” 适宜的 ( suitable ) 方法
[object Object],[object Object],适宜的方法 综合推广 统防统治 频振杀虫灯 有机栽培 测土配方 +
[object Object],[object Object],自 对 上 上 而 负 下 责 单向活动,难以满足农民的需求 我们要靠国家供养 适宜的 ( suitable ) 方法 国家 省 市 县(区) 乡镇(街道) 分散的农户
会员交流学习 “参与式” 适宜的 ( suitable ) 方法 必须以农民为中心
全程跟踪指导 适宜的 ( suitable ) 方法 以农民为中心 重建信任 走出“给钱做事”的困境 做好同田对比 会员交流学习 “ 可视化”培训 · ····· · ·····
3“s”  : 科学的( Scientific )推广   一“ s” :科学的( scientific )推广 领 导 重 视 干 不 成 事 适宜的技术 适宜的方法 适宜的模式 农民
推广?共事   ? 成就事业 志同道合的人 实实在在的事 科学规范的管 重建合作 共 识
欢迎批评指正 谢  谢!

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