The Best Social Media Platforms to Create Brand Awareness for Your Business
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You have a business and a brand strategy, but now you're not sure what social media is necessary to reach your target audience. This presentation provides you with the necessary knowledge to discover what platform is best for your brand. Also, some examples of who's doing it best. Either way, don't forget to at least have 3-4 social media platforms. Any more than four will spread you too thin and be overkill for your brand.
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The Best Social Media Platforms to Create Brand Awareness for Your Business
- 1. A presentation by A DIRECTORY OF SOCIAL PLATFORMS
- 2. You have abusiness and know your brand strategy. Congratulations.
- 3. Take a moment to pat yourself on the back. Great.
- 5. Now that your self-esteem is raised...
- 9. Since only you and your great grandma know of your brand...
- 11. You’re in need of some of brand awareness.
- 12. There is no better way to reach out to your target audience than through social media.
- 13. However, between all the...
- 14. Blogging...
- 15. Tweeting...
- 16. Pinning a kale recipe we know we’ll never try...
- 17. And Instagraming your outfit of the day (or #ootd)
- 18. Which one do you use?
- 19. Which one do you use? +Several?
- 20. Which one do you use? +Several? +All?
- 21. Which one do you use? +Several? +Or none and just cry yourself to sleep? +All?
- 23. Yes, you should have 3-4 different platforms, But which ones will help you determine the focus of your brand?
- 24. To help you, here is a list of the most popular social media platforms...
- 25. (in alphabetical order to practice your ABCs)
- 26. and what/when they’re best used for.
- 27. Blogs
- 28. This is one of the best ways to generate organic traffic through search engine optimization... Blogs
- 29. (in case you forgot what SEO meant) Blogs
- 30. Blogs As 77% of Internet users read blogs.
- 31. Also, 61% of U.S. consumers have made a purchase based on a blog post, which is quite influential. Blogs
- 32. The key is to... Blogs
- 33. The key is to... Blogs +Give Advice
- 34. The key is to... Blogs +Give Advice +Give Insight
- 35. The key is to... Blogs +Give Advice +Give Insight +Note coming-of-age trends
- 36. River Pools and Spas shows off their knowledge through information about topics such as an earthquake’s impact on a flexible fiberglass pool. Blogs: Example
- 37. Blogs: Example
- 38. Facebook
- 39. With1.28 billion monthly active users, Facebook is still the leader in the social medial platforms... Facebook
- 40. ...but their user demographics is significantly changing. Facebook
- 41. Originally intended for college students, 72% of adults are now visiting Facebook monthly. Facebook
- 42. It’s important for almost all businesses to have a Facebook page... Facebook
- 43. ...however the most common reason determined to unlike a page is uninteresting content. Facebook
- 44. So be sure you’re active and engaging Facebook
- 45. Facebook Since 75% of the engagement occurs in the first five hours of a post.
- 46. The owner of bareMinerals, Bare Escentuals, does a great job of engagement as their fans driving conversations with: Facebook: Example +Posts +Likes +Shares +And Comments
- 48. Google+
- 49. A site based on showing your circles... Google+ +Posts You Share +Bringing Together Your Google Accounts +Information About You
- 50. 540 million active users dominate Google+ Google+
- 51. More than half of the interactions between a Google+ user and a brand is positive. Google+
- 52. It’s an underestimated platform and something that needs to considered with its possibilities. Google+
- 53. Especially since there’s the possibility to do a live chat, Google+
- 54. which automatically adds to your connection with your audience. Google+
- 55. Global communications and technology company, Alcatel-Lucent, does a great job of utilizing all of Google+’s features. Google+: Example
- 56. Alcatel-Lucent has... Google+: Example +Live Chats +Videos From Recent Conference +Constant Updates of Posts Relating to Their Brand
- 57. Google+: Example
- 58. Instagram
- 59. With over 200 million active users, Instagram is all about connecting a community visually. Instagram
- 60. And their addition of videos, this allows businesses to create 15-second engaging videos. Instagram
- 61. 23% of teens alone consider Instagram to be their favorite social media platform... Instagram
- 62. ...which can help boost your engagement incredibly if that’s your target audience. Instagram
- 63. The high-end designer Burberry incorporates video and images seamlessly from their runway shows to their behind-the- scenes design. Instagram: Example
- 64. This links to a video featuring a dance number in the windows of their Shanghai building. Instagram: Example
- 65. LinkedIn
- 66. Known as the world’s largest professional network, LinkedIn’s 187 million active users are a force to be reckoned with. LinkedIn
- 67. This a great place to not only post your job applications... LinkedIn
- 68. (44,000 job applications are filled out daily) LinkedIn
- 69. But to also create groups among colleagues that you may not see everyday. LinkedIn
- 70. Adobe is a great example of creating community and availability on LinkedIn. LinkedIn: Example
- 71. They provide different pages according their audience – Whether it be their Creative Could or Marketing Cloud. LinkedIn: Example
- 72. Adobe continues to have a two- way conversation with their determined audience. LinkedIn: Example
- 73. Pinterest
- 74. A platform dedicated to admiring... Pinterest
- 76. Food, Pinterest
- 78. And Dorm Room Designs. Pinterest
- 79. Pinterest is predominately used by women Pinterest
- 80. (80% to be exact). Pinterest
- 81. Oreck (yes, the vacuum) does surprisingly well. Pinterest: Example
- 82. Not because they post interestingly angled pins of their vacuums sucking the world... Pinterest: Example
- 83. ...but rather an adorable kitten sitting on a recently vacuumed carpet. Pinterest: Example
- 84. There’s the best of both worlds: proof their vacuums work and cute kitten for the Pinterest ladies to “aw” and “ooh” over. Pinterest: Example
- 86. Snapchat
- 87. Dedicated to sharing your point of view... Snapchat
- 88. Snapchat has 30 million active users sending 1-10 second videos and selfies to their friends constantly. Snapchat
- 89. As 400 million Snapchats are sent daily, you might want to consider creating an account... Snapchat
- 90. ...but how would you do it? Snapchat
- 91. The World Wildlife Fund #LastSelfieSnapchat campaign raises awareness about endangered species. Snapchat: Example
- 92. It’s extremely simple, but ridiculously powerful and effective. Snapchat: Example
- 93. Snapchat Click to watch the video.
- 94. Tumblr
- 95. A quirky and predominately young micro- blogging platform... Tumblr
- 96. (67% of users are under 35) Tumblr
- 97. Tumblr is not for the faint-hearted. Tumblr
- 98. If your target audience is young Tumblr
- 99. (a teenager to be exact) Tumblr
- 100. ...then this would be a good platform to consider. Tumblr
- 101. A big user of gifs (an endless looping image), Fiat recently did an advertisement to play on that idea called, “Endless Fun.” Tumblr: Example
- 102. Tumblr: Example Click here to view the gif-tastic video.
- 103. Twitter
- 104. Dedicated to sharing ideas and information, Twitter is dominated by 255 million active users. Twitter
- 105. Although you can tweet images and videos, Twitter is still content-based. Twitter
- 106. This is a great platform for a two-way conversations among followers. Twitter
- 107. Also, keep in mid that 77% of accounts are outside the U.S. Twitter
- 108. Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who... Twitter: Example
- 109. Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who... Twitter: Example +Post Pictures of Their New Camaro
- 110. Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who... Twitter: Example +Have Questions About Their Car
- 111. Several of the car brands (Chevrolet, Ford, GM and Honda) are tweeting at people who... Twitter: Example +Need Misconceptions Clarified
- 112. YouTube
- 113. More than 1 billion users are visiting YouTube where originally-created videos are uploaded and viewed. YouTube
- 114. YouTube is the #2 search engine following in the giant footsteps of Google. YouTube
- 115. With 80% of traffic outside the U.S., the distribution platform can help your channel reach a large audience. YouTube
- 116. Several companies and talented individualscreate series to keep a consistent audience coming back. YouTube: Example
- 117. Comedian Jenna Marbles gives brash advice and makes fun of herself and celebrities to her 13 million (and counting) subscribers. YouTube: Example
- 118. One of her most infamous series is “What Girls and Guys Do.” YouTube: Example
- 119. YouTube: Example Click to see what girls lie about.
- 120. Vine
- 121. Owned by Twitter, Vine has over 40 million users. Vine
- 122. Known to be the “best way to share life in motion...” Vine
- 123. ...these looping six-second long videos can be some of the funniest six-second moments of your day. Vine
- 124. 60% of musicians’ Vines are retweeted while the weekend are most popular for sharing Vines. Vine
- 125. The U.K.-based animation studio, Animate & Create, did an effortless and effective job of creating an old- fashioned flip book. Vine: Example
- 126. It showcases their talents but also adds some delight your Vine feed. Vine: Example
- 127. Vine: Example Click to view the Vine
- 128. So the key is to never forget your target audience.
- 129. Hang out where they hang out.
- 130. If you don’t have customers on Vine, then don’t get one just to get one.
- 131. Also, to prove the point of having more than one social media platform...
- 132. ...each of these profiting companies listed as examples have at least two other active accounts.
- 133. So expand your brand awareness from just you and your grandma...
- 135. ...to everyone and their grandma.
- 137. Build your brand to greatness and elevate it above and beyond your competition! Utilize our Social Media Management! : We elevate meaningful brands so that they can elevate the lives of those they serve.