STEP Summer Seminar 2017 - George Hazel, MaSS Scotland - Mobility as a Service in Scotland

1. Mobility as a Service in
Scotland
Dr George Hazel OBE
Programme Manager, MaaS Scotland
george.hazel@maas-scotland.com
June 2017
STEP Summer Seminar, Edinburgh
www.maas-scotland.com info@maas-scotland.com @MaaSScotland
www.maas-scotland.com

2. The transport revolution - a new world?
• Every person will have a personal mobility plan and a mobility service provider
• Future mobility is mode neutral – integration will be transparent to the user,
done in the back office through an “ Aggregator”
• Global, non-transport players are coming in to mobility for non-transport
reasons
• The traditional car purchasing model is breaking down – the Sharing Economy
• If every city car was autonomous and shared we would need 10% of the
current cars to move the same number of people to the same places with no
local public transport
• Future mobility could be “free” to the end user, like the free internet

3. The Research Basis for MaaS
European Green
City Index
Sustainable City
Challenge
in Canada
Sustainable Cities
Complete Mobility
in the GTHA

4. FromTrends to Future Mobility Core Needs
Globalisation
Urbanisation
Land Use
Ageing
Workforce Participation
Smaller Households
Affluence
Consumer Culture
Motorisation
Congestion
Environmental Awareness
Infrastructure Spend
ICT Availability
Governance
 Complex Trips
 Consumer
 Congestion
 Enabling Technology
 Government Policy
 User Focused
 Seamless
 Value
 Personalised Options
 Informed Decisions
 Simple
 Mode Neutral
 Inform & Communicate
 Personal Connectivity
 Physical & Virtual Integration
 Coordinated Transfer
 “Zero-Wait State”
 Trusted Services
 Perceived Value
 Transparent Value Proposition
 Payment Mechanism
 Attractive Mobility Package

5. Things
Vehicles
Networks
Service
Buyer
Things that move
• People
• Goods
Vehicles
• Land
• Sea
• Air
Networks
• Transport
• ICT
• Smart Grid
Service Provider
• Valued
• Integrated
• TrustedCustomers
• People
• Business
• Government
Service
Provider
The Mobility as a ServiceValue Chain
NetworkVehiclesThingsInformation

6. Val’s lifestyle needs
serviced by the
personalised Urban
Commuter package
BigCo plc saves money
with the Business World
package
Tom is never late with
the 15 minute package
Mr and Mrs BeSafe buys
family safety and security
with the Family package
© ITS Finland

7. Winning in the MaaS global markets
Collision
Automotive Sector
Energy Sector
ICT Sector
Transport/Logistic
s Sector
TODAY TOMORROW
The Industry/Profession Challenge

8. • Automotive companies – eg Ford, JLR, BMW, Daimler Benz
• Automotive suppliers – eg Bosch
• Data management companies – egTeradata, CGI
• ICT/Infrastructure companies – Hitachi, Fujitsu, Siemens
• Energy companies – Eon,Tesla
• Freight and logistics companies - DHL

9. • The global MaaS market
• Frost and Sullivan - $13 tr logistics; $6.5 tr public sector
procurement by 2020
• ABI Research - $1 tr by 2020
• Transport Catapult - £900 bn by 2025
• Specific sectors of MaaS
• Smart parking - $55 bn by 2025

10. • The UK market
• Arup - $408 bn by 2025 for future mobility and $40 bn for MaaS
• Pike Research (now Navigant) - $5.5 bn by 2020
• Three market sectors:
• Business to customer – 14% of consumer income
• Business to business – 10 % of turnover; non-urban logistics
$7.02 tr by 2020 and urban logistics
• Business to government - $408 bn by 2020

13. It’s happening and it’s happening quickly!
• The auto industry is acquiring mobility service companies
• The auto industry is changing to a mobility service model. Pay as you go rather than
purchase + autonomous vehicles.
• MaaS Scotland, MaaS Global/Whim, TuuP, Ubigo, West Midlands/Whim, Travel Spirit,
Singapore, Catalonya, Germany, Australia/New Zealand, Japan, Dubai, Austria, USA,
Switzerland, etc all active in MaaS
• European MaaS Alliance now formed and MaaS Scotland a full member
• Peer to Peer car share, car sharing, car clubs and Uber type services potentially the
new local bus
• Last mile and MaaS – Uber, Ericsson/Volvo
• Freight and logistics companies exploring this new market

14. The Development of MaaS in Scotland
• Database of companies in the MaaS Scotland profiling their capabilities along the
MaaS value chain – 240 companies, public agencies, funders and universities
• Developing MaaS Scotland through the support of Scottish Enterprise with
Technology Scotland and ScotlandIS. Invitations sent out to private companies and
public agencies
• Developing 7 MaaS Phase 1 projects in Scotland to demonstrate the commercial,
environmental and social advantages of MaaS and profile Scotland as a global leader
in MaaS. Discussions on a national MaaS open platform.
• Developing relationships with other MaaS Alliances – European MaaS Alliance,
Finland, Sweden, Michigan, Singapore, Japan, Catalonya, Australia and New Zealand
• Twitter account active, web about to be launched and MaaS Scotland to be officially
launched at the European ITS Congress in Strasbourg and in Scotland later in the year

15. • Generates new markets and profits – a global business
• Generates new funding streams from value added products and services
• Helps to attract and retain residents, businesses and visitors through
personalised services matched to their lifestyle needs
• Generates efficiency savings
• Provides the ability to shape and balance the mobility system
• Enables the delivery of other strategic objectives like health, environment and
social needs
Potential outputs

16. • How can the transport industry get involved with MaaS systems – can it
lead?
• What is the role of central and local government?
• How can we change from an operational, top down, mode based business
model to a customer focused, seamless, mode neutral service business
model?
• How can we ensure social equity and environmental sustainability?
• Does MaaS work in rural areas and low income areas?
• How do we integrate top down strategic city/regional planning with
bottom up personalised MaaS systems?

17. Mobility as a Service in
Scotland
Dr George Hazel OBE
Programme Manager, MaaS Scotland
george.hazel@maas-scotland.com
www.maas-scotland.com info@maas-scotland.com @MaaSScotland
www.maas-scotland.com