Presentation from Douglas Kenbeek at the 2013 STS Annual Conference in Boston, MA.

1. Designing in the
“New” Digital Economy
Douglas Kenbeek
EMC Corporation
CTO, Customer Engagement
© Copyright 2013 All rights reserved.
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2. Learning from Data
“In God we trust. All others must
bring data.” – W. Edwards Deming
“Not everything that can be counted
counts, and not everything that counts
can be counted.” – Albert Einstein
“True genius resides in the capacity
for evaluation of
uncertain, hazardous, and conflicting
information.” – Winston Churchill
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3. Data – The “new” digital economy
Big Data
Fast Data
Sentiment Analysis
Social Data
“BAD”
“Big Data”
Is
Transforming
Business
Machine generated data
Telemetry, Geospatial Data…
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4. Big Data: Not your fathers BI
Business Intelligence
Internal Data
– Data warehouse
– Transaction data
Historical Reporting
– Dashboards
– Master Data Management
– Trending
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Big Data
External Data Sources
– Social data
– Mobile data
– Machine generated data
Predictive Analysis
New use cases
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5. The Business Drivers
Increase Revenue
New business models
Increase agility and pace
Meet customers in new ways
Drive cost out of the organization and processes
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6. Barriers
Scale of Data
Sources of Data
Speed to ingest and analyze data
Skills to build these new computational models
– What is a Data Scientist
Organizational Design and Structure
Governance and Risk
– Legal Risk
– Retention and maintaining the data
– Government Regulations: Patriots Act
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7. Location & Types Of Big Data
(& Fast!) Data
Enterprise
Partner
Public
Unstructured
Data
Credit
Data
Shipping
Data
Forecast
Data
Location
Data
Structured Data
10101010100101010
011001010101110010
1101010100101011111
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Telemetry
Data
Social, Video Data
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8. GE: Industrial Internet
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9. Manufacturing
GE Aircraft Engine Division
– Investing in analytic technology
– Manufacturer becomes Service Provider
▪ Ingest sensor data
▪ Analyze for fuel consumption efficiency
▪ Tune airframe in flight
– Impacts
▪ Organizational
▪ Legal (Data Governance, Liability)
▪ Business Model
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10. Entertainment
Disney
– Strategic Initiative: The Next Customer Experience
– Drivers
▪ Continue to be the leading entertainment brand in industry
▪ Understand and service the consumer in the new world
– Impact
▪ Focused on new sources of data: Social, Sentiment
▪ Organizational: TBD (51 Business Units)
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11. Healthcare
Population Management
– Integrate public health data into EHR for a holistic view of patient
Payer, Insurance, Metrics
Clinical Analytic Solutions
– Foundation Medicine
– PointRight
Social Data strategies
– Latin America health initiatives
Accountable Care Act and Regulatory Impacts
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12. Financial Services
Regional Banks
– Analyzing your social data with your telemetry information
– Marketing a home improvement store sale to the person is who
has been tweeting about remodeling and is close to the store
Investment Banking
– Sentiment Analysis being incorporated into market modeling
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13. Other Examples
Horizontal Impact
– Organizational Process change
– EMC: 15 Work Streams (MFG Process, HR, Finance, Marketing, Customer
Sentiment, Sales Operations, R&D / Engineering…)
Retail
– Consumer Trending
Telco
– Data source at creation (mobile switch)
Farming
– FDA Research
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14. Observations
Ingesting and Analyzing data at this scale will have a profound impact
in the “New Digital Economy”
The application of these technologies and use cases are in their
infancy
Organization Impact
–
–
–
–
Major shifts in business models
New organization structures, positions
Major skills gap and shortage exists
Organizational design impacts
Universities capitalizing on
Big Data Analytics
Legal Impacts
Leadership and vision to drive this transformation is critical
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16. :
A Unique Federation Of Businesses
Focused and Free to Execute on their Mission, Strategically Aligned
Paul
Maritz
Pat
Gelsinger
SOFTWARE-DEFINED DATA CENTER
HYBRID CLOUD
END USER COMPUTING
David
Goulden
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PLATFORM FOR
CLOUD & BIG / FAST DATA
APPLICATIONS
INFORMATION STORAGE & PROTECTION
INFORMATION SECURITY
INFORMATION INTELLIGENCE
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17. The Pivotal Initiative: 3rd Family Member
A Platform For Next Gen Cloud & Big / Fast Data Applications
Next Generation Cloud & Big / Fast Data Apps
$$$
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