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"How to Quit Your Job and Work Full Time Online”
Copyright Karin Haworth. All rights reserved. No part of this course may be
reproduced or transmitted in any form whatsoever, electronic, or mechanical,
including photocopying, recording, or by any informational storage or retrieval
system without expressed written, dated and signed permission from the author.
Table of Contents
Introduction and Acknowledgement:.........................................................................................................3
Part One: The Foundation..........................................................................................................................5
Ground Work for Beginning Your Online Job:......................................................................................5
1. Developing the right mindset,
2. Choosing a lucrative niche
3. Deciding on a topic you want to learn about. ...........................................................................5
Part Two: My System.................................................................................................................................9
“The Five Steps to Profit”...................................................................................................................10
Step One - Find the Problem..........................................................................................................10
Step Two - Provide the Solution.....................................................................................................11
Step Three - Get the Proof..............................................................................................................12
Step Four - Offer the Product.........................................................................................................13
Step Five - Receive the Profit... .....................................................................................................13
Part Three: My Personal Example..........................................................................................................14
Conclusion................................................................................................................................................15
Resources and Tools.................................................................................................................................16
The BONUS I Promised You:..................................................................................................................17
“Setting Up Your Business”................................................................................................................17
Step 1...Clear Out Distractions From Your Work Zone ................................................................18
Step 2...Choose Your Domain Name and Register It......................................................................18
Step 3...Hosting Your Account........................................................................................................19
Step 4...Create your Email Addresses ............................................................................................19
Step 5...Install WordPress...Use Softaculous or Quick Install .......................................................19
Step 6...You Need an Account with PayPal....................................................................................20
Step 7...Time to Set Up an Account with Aweber...........................................................................20
So, Let's Go Over the Basic Points......................................................................................................21
METICORE
So, let's get started...
Introduction and Acknowledgement:
First of all, I give complete credit to my mentor, Derrick Van Dyke, who taught
me everything I needed to begin my “job” online. “Thank you Son.”
I am thrilled to finally share what I've learned and introduce my system for you to
create your first product online. I call it, “The Five Steps to Profit”.
Just a bit of background...I must also say that it's been quite the adventure,
considering that I went from a teaching career of thirty-five years, straight into
internet marketing...LOL
My mentorship with Derrick began in late 2009, so I have been working online
for five years. And within the last three years, I can clearly say, “I am making a
living online.”
Following my initial mentorship, Derrick asked me to join Digital Profits
Academy.
Of course, I did! It was the topping on my cake. And
yes, you are welcome to use that link.
Before moving forward, let me say this: I have made
this guide as simple as possible. The ONLY “Fluff” is made up of the graphics.
I could not help myself from adding them in, because I think they help the mood.
There is not a lot of detail, because you will be the one to fill that in. That is how
each of us make our own way unique and therefore, powerful!
However, I have included a short report as a Bonus.
You'll find it at the end of this guide. It's called, “Setting Up Your Business”
I wrote it to help with some of the Base Details you'll need for your new job
online..
And, please know that you may reach out to me for assistance and I will reply.
karinhaworth@gmail.com ---email me
karin.haworth ---Skype me
IMPORTANT! I want to state that as you read this, please note:
It matters Not if you are an affiliate or want to create your own product. This
guide reflects both pathways. Whether you are looking for the right niche to
work in or the correct product to get behind...as an affiliate or vendor, the
principles are the same.
This guide is divided into Three parts...
Part One...The Foundation
In order for you to succeed with my system, you'll need the groundwork for a
solid foundation; from which, your own position online will come. This
groundwork includes acquiring a positive mindset, discovering your niche, and
finding a hot topic within that niche.
Part Two...My System
Once your foundation is prepared, you are ready to use, “The Five Steps to
Profit.” All the tools you need to build this foundation and to implement my
system are covered.
I will give you exactly what you need to know, and then do, to begin your new
job online and to create your first product. Follow my system, you will succeed.
Because, if you actually choose to take these steps, as I did with Derrick, you
will love what you do, and you will make money—just as I do now.
If you choose not to follow each step and instead SKIM through it, well, your
guess is as good as mine.
Part Three...My personal Example: This is my product creation story that I give
to you as an example of how my system works. It is where “The Five steps to
Profit” was finally created.
First, there's one small matter to clear up:)
Quitting Your Old“Job”
As far as breaking from your current job is concerned, there are two ways I'll
mention: Stop ‘cold turkey’ or do it gradually.
With no other means of income, I took a huge risk and did it the first way. But
you could certainly take the gradual method. If you have no other income to
keep you afloat, it's highly advisable, in my opinion.
Whichever way you choose to quit that job, be it cold turkey or the gradual
method, you will need a new mindset for the challenges ahead.
That is certain!
Part One: The Foundation
Ground Work for Beginning Your Online Job:
There are three main aspects that will create a solid foundation for success.
Here they are:
1. Developing the right mindset,
2. Choosing a lucrative niche
3. Deciding on a topic you want to learn about.
If you pass these by, your business will be weak. Take the time for each one,
and your business online will rush with success.
METICORE
I, Develop Your Mindset – I'll use an analogy for this one...
...yup, it's that important.
Everyone has a road to travel in life, and it is just as
true for you in the online marketing industry. I am
fortunate to have had one of the best mentors online;
still, there have been a lot of bumps on my road. And
the solution to these obstacles continues to be a
positive mindset.
I've discovered something powerful. Focus on the
smooth parts of the road and work on fixing the rough
areas. Be the one in charge.
People too often exclaim about the 'rocks in the way,' thinking someone is out
there, out to get them! But when things are easy and running well, there's
hardly even a smile or a single word acknowledging any smoothness of their
journey.
Get this...It's proven that it takes fewer muscles to smile than to frown. So, how
did we all get so mixed up?
No need to dwell, but I'll tell you this...as soon as I realized that crazy imbalance,
I knew the only thing for me was to move on.
And so it is for you; success is accomplished by making the commitment to
focus on what's good and to be thankful. But, do not ignore the rough spots.
When things get hard and you feel like giving up, remember the positive mindset
and move on. In time, you'll see that it just gets better.
That's it, be positive. I know it sounds easy, and it is...once you begin.
Remember that song, “Don't worry, be happy” from Lion King?
Well, I bet that you didn't know this:
My youngest son, Liberty, just told me today that ”hakuna matata” actually
means,
“If you are prepared, there are no worries.”
So get prepared for your online career!
FACT: Your journey online will be successful, once you make that
commitment and are willing to 'work' at preparedness.
IMPORTANT: Prepare to help others. You bring help to yourself; and by
bringing joy, you bring that on, as well.
Therefore, you needn't worry about money. It will come. Because in order to do
what I just said, you need money to keep the cycle moving.
Creating a new mindset requires continual work, especially when you're learning
to smile rather than frown ;)
Take it Seriously.
II, Choose a Lucrative Niche:
Begin searching the
Marketplace- but first, here's
a question for you:
Does it Matter Which Niche?
Almost every “marketing expert” will tell you “No” and that you can make money
in any niche. Golf and dog training are prime examples you'll get from them.
But think of this: Those same marketers are making their money by selling you
on a course about making money online. They are in the MMO (make money
online) or IM (internet marketing) niche, not golf or dog training.
And yet, they tell you to follow what they do. How does that work? How does
that make any sense?
Frankly, I don't think it does, which is partly why I am writing this guide.
And here's something else to think about; whatever niche you choose, make it
be one that has no monetary limit.
Because, what if you want to make a six figure income eventually? Here is
some math regarding that. Discard it if you aren't interested in an unlimited
income.
Affiliates: You'll be looking for the products and marketers that fit.
If you write an eBook on dog training, sell it for $9.95...how many would it take
to make 100K a year...(six figure)? You would need to sell 10,050 eBooks :(
Furthermore, if you wanted to scale up...how many people would buy a monthly
membership at say $27 to $47 about dog training?
What if you wanted to sell a group coaching program for $397?
Plus, to earn at least $100,000. per year, you need a monthly income of $8,333.
And to do that online, you've got to solve some real problems for some real live
people, desperate for a solution...folks who, are willing to do almost anything to
get it and get it fast!
Sure, I can clearly say, I've needed solutions to my dog training issues, but
desperate? And even if you found some who were, do you seriously think there
are enough to get your six figure income goal in place?
Let's move on.
The niches that will bring the most money to you are related to these markets,
they are the Three Most Lucrative:
 Relationship
 Health
 Wealth
Which do you choose?
You can make money in ANY lucrative niche—whether videos, tutorials, e-
books, audio courses, webinars, software, or services like e-mail marketing and
hosting providers...that is selling information.
It is my opinion, that the Personal Development niche is very lucrative. But, for
wealth, the Internet Marketing (IM) niche is by far, the most profitable of any
other online.
That is why it's my focus.
There are more people crowding through the 'web gates' to get into the IM niche
than any other. They are the most desperate of online folks, seeking a solution
that will bring them the ‘Internet Lifestyle’ they've heard so much about.
In time, you will be a guide for these people, giving them what they need for
success, if you continue with yours first.
III, Decide on a Hot Topic
Once you've selected your niche, dive straight into
the marketplace and begin researching your Hot
Topic.
Be certain your Hot Topic meets these Guideline:
1. Passionate –You desire to learn more about it.
2. Practical –You know you can work with it.
3. Profitable – Your topic is selling in the marketplace.
4. Proven – It is a step-by-step method that works now and well into the future.
Here are some places that are perfect for finding hot topics in your chosen niche
and that you want to learn more about:
Just be sure that the EPC (earnings per click) is high ($1or $2) and converting at
5%, at least. Watch the refund rates, as well. You want those to be low!
You may need to narrow it down to two or three topics that meet the guidelines.
Find out how much each is sought after. Doing a Google search, one at a time,
will give you a good indication.
For example, list building will hand over plenty of sites on that topic. Obviously,
it is lucrative. Just an example, remember?
Don't worry about whether the topic you like has too much competition. If it
works for you, I say...go for it. Besides, how many people are out there, in this
online world? That's right, a Zillion or more, so you'll be fine.
Part Two: My System
“The Five Steps to Profit”
by, Karin Haworth
An Outline:
Step 1. Problem–Look at the problems you've had in your business. Look for a
group of people in your niche, people who are desperate for a solution to one
common problem, preferably one you have personally encountered.
Step 2. Provide –Provide the Solution to that problem, one you developed or
found along the way and applied to your own business.
Step 3. Proof—Give them the proof that you document. And show them how it
will clear up their problem.
Step 4. Product—Offer the product that reflects the problem, solution, and proof.
Launch it!
Step 5. Profit—Resolving their situation brings profit for them and for you...
...Whoo Hoo!
More Detail:
Step One - Find the Problem...
Begin with yourself. Look at the challenges you've
had in your experience online, so far (Problems that
left you chained to a cloudy head space.)
It could be something like having trouble creating a high-converting squeeze
page, creating a squeeze page in the first place, or how to get Facebook friends
to your blog and then to your e-mail list.
(If you are too new for that, don't worry, just continue on with this guide.)
Affiliates: Look for the product that fulfills the problem you choose.
Go to warriorforum.com, become a member for $3.99/month, and start reading.
The Warrior Forum is the place to go for advice. That is why you will find all
kinds of problems there.
Plus, if you look deeply enough and take your time, you'll see the most common
problems that folks are having—those are what you want.
Just remember to settle on one that meets the aforementioned guidelines:
passionate – practical – profitable – proven
Step Two - Provide the Solution...
Affiliates: Watch for the product that will offer the best solution to the
problem you've chosen.
The warriorforum.com is a great place to find
your solution to the problem you've selected.
Check where products are sold for the popular
solutions, like ClickBank, JVZoo and
Warrior+Plus.
Also, Google your problem eg,. “squeeze page creation” (put it in quotes). You
will be amazed at the amount of solutions you find in the world of 'Google'.
Once you settle on your solution, ask yourself...if the solution you have selected,
stands up to the same guidelines as for the your chosen problem?
passionate – practical – profitable – proven
Too many marketers think, “Heck, I'll figure it out along the way,” and they take a
shortcut to Glory...so they think. This is to their failure, as eventually, the truth is
discovered.
To them, if it makes money, that's all that counts. So, the solution they find
doesn't reflect a desire to help solve anyone's problem. And the worst of it is,
no one has been helped with their fake and flimsy guidance and so-called
solutions...least of all, themselves.
Affiliates: Stay clear of theses product owners.
Remember, “Teach Only What You Know.” --Derrick Van Dyke
You do not have to be an expert to land on an amazing solution. You just need
to know more than the people you are teaching.
Step Three - Get the Proof...
Once you've decided on the problem and your solution,
begin applying that solution to the problem and in your
business.
If you have decided on a problem with which you had no experience, (new
challenges pop up more and more now) apply it to your business anyway.
See if and how it works for you.
Affiliates: Try the product before promoting (that's your proof).
In any case, you can ask others to use your chosen solution in their businesses
and then provide you with their results, which can lead to testimonials.
METICORE
Screen shots and testimonials of conversion rates and financial success are
undeniable proof. You can do an internal launch with selected JVs to help with
getting that proof as well.
Document all of your successes because, that will ensure your overall success!
Remember this FACT:
People can be taken advantage of with a solution that is not honorable. But in
time most will eventually see that there is, in reality, no proof.
But, I think you are a person who takes the time to document your proof with
integrity; otherwise you wouldn't be reading this. Therefore, you are easily able
to provide the undeniable proof required, because you are willing to learn and
apply the solution to the problem.
You are preparing to teach and to guide these desperate people. The best part
is, they will come back for your entire system.
Step Four - Offer the Product...
You have discovered a common problem that
many people have; you have found the solution
that solves that common problem. And you
applied the solution to your business. Perhaps
you asked a select group to do the same in their
businesses, for you.
Finally, you have documented your success
findings, giving you the proof required by the
public. It is the undeniable proof people require before they buy.
So what you now have is a Product ready to be offered to the public.
It is a product made up of a Problem, a Solution, and the Proof that the Problem
is Solved by Providing the Solution you found.
You are ready to launch your product. That is another guide, however.
Step Five - Receive the Profit...
Be sure Paypal account is properly set up. And realize that after everything
you've done with great determination and passion, you are now ready to receive
the Profit that you and all involved, so well deserve.
So, pack your bags and get out of Dodge!
Be humble and yet, confident. Be ready
for your next one.
Part Three: My Personal Example
Four years ago, I could not even create a squeeze page; and back then,
OptimizePress was the method to use. However, that was a PROBLEM.
I couldn't use it easily, so I asked my son, Derrick Van Dyke, to make them
all for me.
He got tired of that pretty quick, as you can imagine. ;-) So here's what
happened. One day, I asked this question:
"What if a WordPress plugin could be made that would create squeeze pages,
easily…is that possible?"
I knew that would be the solution, so I partnered with the best programmer I
knew. Yes, fortunately for me, it was Derrick Van Dyke.
BOOM! “WP Optins” was created.
I had found the solution to my problem.
And as it turned out, many others shared the
same challenge.
Here's a screen shot of the results to my 10K Product for you:
Today, there are TONS of page makers, too many to choose from...hahaha
Of course, I love WP Optins. It is more sophisticated than others out there and
the one I use.
The fact is...you can do this too.
Just remember the 'mindset'...you know, the one where you just stop letting
yourself fall apart when things go wrong...the one where you hold strong and
give a 'half smile' at the the times when all is just about right, at least. It is up to
each of us to know when to
“Move On”
So anyway, do you see what I did?
1. I had a Problem and came up with a solution.
2. Then, I Provided the solution and immediately applied it in my business.
3. I gave the Proof that it worked for me and would solve the same problem
others have.
4. I offered my Product to the masses as a WSO
5. And made my Profit...WhooHoo!
It was a great venture for me and now, three years later, I have created my
system, “The Five Steps to Profit”, which culminated from that product launch.
You may wonder, “why the heck did it took so long”.
All I can say is, life happens when you least expect it to arrive.
Conclusion
This guide was divided into three parts, the first being “The Foundation” where
the initial groundwork was covered for creating that foundation. They included
developing your new mindset, researching the marketplace for a lucrative niche
and the Hot topic within your niche.
The second part was the introduction to my system called, “The Five Steps to
Profit.” That included finding a common Problem many folks have in your niche.
Providing the solution which solves that problem, came next. Applying it to your
business and documenting your success and that of others testing it for you,
gave you Proof required by the public.
Finally offering your Product, followed by the Profit you receive from your work.
I determined that the product is the result of the problem, providing the solution,
and the proof that it works after applying it to your own business.
The third part of this guide, I gave you my own example of me doing exactly
what I taught in my system, which is where “The Five Steps To Profit” came
from.
Now, I leave you with these quotes:
“You simply need to help people achieve what they’re already trying to do.”
--Derrick Van Dyke
“Those Who Teach, Are Also Taught.” --my quote...
...it means to be humble, so that you may learn from others as you teach them.
Always, the best,
Karin Haworth
karinhaworth.com
karin.haworth skype
Resources and Tools
Digital Profits Academy This is where I received my marketing education.
http://aweber.com my recommendation for a solid autoresponder
($1. trial /1st month)
warriorforum.com This is the world's largest forum for Internet marketing. It's
where you'll find people who are making a living online or trying to find a place to
begin. You'll find a ton of folks ready to help others find their way.
The following are three main places where vendors go to sell their products and
affiliates look for products to promote.
jvzoo.com warriorplus.com clickbank.com
“WP Optins Elite” This is the original page maker of it's kind. It is amazingly
simple and effective. I recommend this one to beginners.
"WP Gold Member" ~ This creates membership sites for your long term
business, whether for promoting affiliate products or those of your own.
The BONUS I Promised You:
“Setting Up Your Business”
by Karin Haworth
(tmi) That's short for Too Much Information...and way too many
marketers suffer from it. It causes confusion, frustrated brains and
failure.
It's that place we call, “all over the place” from one thing to the next?
Hey, I multi-task, but over-lapping? OMG, what's Really sad is, so
many people online...simply do not have the tools and resources to
move forward.
You know where that is and what it looks like?
Here are seven steps you need to acquire those resources
and tools as well as, to get things sorted out from the gate:
Step 1...Clear Out Distractions From Your Work Zone
Begin with your email inbox...unsubscribe from all marketers who are
NOT helping you with what you are doing CURRENTLY to succeed.
Move your email inbox lower on the Totem Pole. Check on it ONLY...
2 or 3 times daily, unless your support system is based on emailing.
Facebook and all other social platforms should stay off, while you are
working...unless you are posting content of VALUE. Keep the TV off,
as well...Business and Pleasure should be separate.
I used to tell my dad, I thought the two could be mixed, but I see now,
it takes time to get it there.
Step 2...Choose Your Domain Name and Register It
Having a domain name helps build your personal brand, developing
that authority in the marketplace, you need. Think of it as one of your
first tools.
Registering your full name with the .com version, is most desirable –
eg. http://karinhaworth.com
If you can't get your full name, try adding your middle initial – eg.
Http://karinlhaworth.com or change it to http://karinsmarket.com
Leave hyphens, numbers and so forth out...as it doesn't look
professional.
Step 3...Hosting Your Account
Install WordPress to build your sales funnel and yes, prepare for that
membership site:)
Midphase Business Plan is what I use and highly recommend you do
the same, because they host unlimited domains and databases.
You can use just one control panel to manage all your domains with
Midphase.
Step 4...Create your Email Addresses
Go into CPanel...(you'll need your FTP username and password to
login).
Once you're there, set up 2 email addresses:
One for support... support@yourdomain.com
Then another for business... firstname@yourdomain.com
Step 5...Install WordPress...Use Softaculous or Quick Install
Originally, WordPress was intended for blogs, which stands for Web
Log.
However, today it is much more than that. We now use it as a full
blown system to manage our content and interact with our visitors.
Plus, there are plugins that provide us with a huge amount of features
and benefits. Most importantly, there are plugins that allow us to
create sales funnels and membership sites.
It is now possible to run your entire business with WordPress. It only
gets easier and more efficient.
Step 6...You Need an Account with PayPal
Hey, you are going to be accepting credit cards online and paying out
and receiving commissions. So choose to set up a business
account...not a personal account. Simply update your account if you
already have a personal one.
Step 7...Time to Set Up an Account with Aweber
You're definitely going to need a list therefore, an autoresponder must
be in place. I use and recommend Aweber.
So, Let's Go Over the Basic Points
1...Clear Out Distractions From Your Work Zone
2...Choose and Register a domain name – yourname.com
3...Set up your hosting account...use one of good quality.
(I use Midphase.com)
4...create your email addresses - support@domain.com and
firstname@domain.com
5...Install WordPress with Softaculous or Quick Install
6...Set up your business account with PayPal
7...Get your autoresponder in place – Aweber.com
Once you take full command of setting up your
business, using the tools and resources I've named and
described, you will become that business person you
wish to be.
Thank you and enjoy your work,
Karin Haworth:-)
METICORE

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5 stepstoprofit

  • 1.
  • 2. "How to Quit Your Job and Work Full Time Online” Copyright Karin Haworth. All rights reserved. No part of this course may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without expressed written, dated and signed permission from the author. Table of Contents Introduction and Acknowledgement:.........................................................................................................3 Part One: The Foundation..........................................................................................................................5 Ground Work for Beginning Your Online Job:......................................................................................5 1. Developing the right mindset, 2. Choosing a lucrative niche 3. Deciding on a topic you want to learn about. ...........................................................................5 Part Two: My System.................................................................................................................................9 “The Five Steps to Profit”...................................................................................................................10 Step One - Find the Problem..........................................................................................................10 Step Two - Provide the Solution.....................................................................................................11 Step Three - Get the Proof..............................................................................................................12 Step Four - Offer the Product.........................................................................................................13 Step Five - Receive the Profit... .....................................................................................................13 Part Three: My Personal Example..........................................................................................................14 Conclusion................................................................................................................................................15 Resources and Tools.................................................................................................................................16 The BONUS I Promised You:..................................................................................................................17 “Setting Up Your Business”................................................................................................................17 Step 1...Clear Out Distractions From Your Work Zone ................................................................18 Step 2...Choose Your Domain Name and Register It......................................................................18 Step 3...Hosting Your Account........................................................................................................19 Step 4...Create your Email Addresses ............................................................................................19 Step 5...Install WordPress...Use Softaculous or Quick Install .......................................................19 Step 6...You Need an Account with PayPal....................................................................................20 Step 7...Time to Set Up an Account with Aweber...........................................................................20 So, Let's Go Over the Basic Points......................................................................................................21 METICORE
  • 3. So, let's get started... Introduction and Acknowledgement: First of all, I give complete credit to my mentor, Derrick Van Dyke, who taught me everything I needed to begin my “job” online. “Thank you Son.” I am thrilled to finally share what I've learned and introduce my system for you to create your first product online. I call it, “The Five Steps to Profit”. Just a bit of background...I must also say that it's been quite the adventure, considering that I went from a teaching career of thirty-five years, straight into internet marketing...LOL My mentorship with Derrick began in late 2009, so I have been working online for five years. And within the last three years, I can clearly say, “I am making a living online.” Following my initial mentorship, Derrick asked me to join Digital Profits Academy. Of course, I did! It was the topping on my cake. And yes, you are welcome to use that link. Before moving forward, let me say this: I have made this guide as simple as possible. The ONLY “Fluff” is made up of the graphics. I could not help myself from adding them in, because I think they help the mood. There is not a lot of detail, because you will be the one to fill that in. That is how each of us make our own way unique and therefore, powerful! However, I have included a short report as a Bonus. You'll find it at the end of this guide. It's called, “Setting Up Your Business” I wrote it to help with some of the Base Details you'll need for your new job online.. And, please know that you may reach out to me for assistance and I will reply. karinhaworth@gmail.com ---email me karin.haworth ---Skype me
  • 4. IMPORTANT! I want to state that as you read this, please note: It matters Not if you are an affiliate or want to create your own product. This guide reflects both pathways. Whether you are looking for the right niche to work in or the correct product to get behind...as an affiliate or vendor, the principles are the same. This guide is divided into Three parts... Part One...The Foundation In order for you to succeed with my system, you'll need the groundwork for a solid foundation; from which, your own position online will come. This groundwork includes acquiring a positive mindset, discovering your niche, and finding a hot topic within that niche. Part Two...My System Once your foundation is prepared, you are ready to use, “The Five Steps to Profit.” All the tools you need to build this foundation and to implement my system are covered. I will give you exactly what you need to know, and then do, to begin your new job online and to create your first product. Follow my system, you will succeed. Because, if you actually choose to take these steps, as I did with Derrick, you will love what you do, and you will make money—just as I do now. If you choose not to follow each step and instead SKIM through it, well, your guess is as good as mine. Part Three...My personal Example: This is my product creation story that I give to you as an example of how my system works. It is where “The Five steps to Profit” was finally created. First, there's one small matter to clear up:) Quitting Your Old“Job”
  • 5. As far as breaking from your current job is concerned, there are two ways I'll mention: Stop ‘cold turkey’ or do it gradually. With no other means of income, I took a huge risk and did it the first way. But you could certainly take the gradual method. If you have no other income to keep you afloat, it's highly advisable, in my opinion. Whichever way you choose to quit that job, be it cold turkey or the gradual method, you will need a new mindset for the challenges ahead. That is certain! Part One: The Foundation Ground Work for Beginning Your Online Job: There are three main aspects that will create a solid foundation for success. Here they are: 1. Developing the right mindset, 2. Choosing a lucrative niche 3. Deciding on a topic you want to learn about. If you pass these by, your business will be weak. Take the time for each one, and your business online will rush with success. METICORE
  • 6. I, Develop Your Mindset – I'll use an analogy for this one... ...yup, it's that important. Everyone has a road to travel in life, and it is just as true for you in the online marketing industry. I am fortunate to have had one of the best mentors online; still, there have been a lot of bumps on my road. And the solution to these obstacles continues to be a positive mindset. I've discovered something powerful. Focus on the smooth parts of the road and work on fixing the rough areas. Be the one in charge. People too often exclaim about the 'rocks in the way,' thinking someone is out there, out to get them! But when things are easy and running well, there's hardly even a smile or a single word acknowledging any smoothness of their journey. Get this...It's proven that it takes fewer muscles to smile than to frown. So, how did we all get so mixed up? No need to dwell, but I'll tell you this...as soon as I realized that crazy imbalance, I knew the only thing for me was to move on. And so it is for you; success is accomplished by making the commitment to focus on what's good and to be thankful. But, do not ignore the rough spots. When things get hard and you feel like giving up, remember the positive mindset and move on. In time, you'll see that it just gets better. That's it, be positive. I know it sounds easy, and it is...once you begin. Remember that song, “Don't worry, be happy” from Lion King?
  • 7. Well, I bet that you didn't know this: My youngest son, Liberty, just told me today that ”hakuna matata” actually means, “If you are prepared, there are no worries.” So get prepared for your online career! FACT: Your journey online will be successful, once you make that commitment and are willing to 'work' at preparedness. IMPORTANT: Prepare to help others. You bring help to yourself; and by bringing joy, you bring that on, as well. Therefore, you needn't worry about money. It will come. Because in order to do what I just said, you need money to keep the cycle moving. Creating a new mindset requires continual work, especially when you're learning to smile rather than frown ;) Take it Seriously. II, Choose a Lucrative Niche: Begin searching the Marketplace- but first, here's a question for you: Does it Matter Which Niche? Almost every “marketing expert” will tell you “No” and that you can make money in any niche. Golf and dog training are prime examples you'll get from them.
  • 8. But think of this: Those same marketers are making their money by selling you on a course about making money online. They are in the MMO (make money online) or IM (internet marketing) niche, not golf or dog training. And yet, they tell you to follow what they do. How does that work? How does that make any sense? Frankly, I don't think it does, which is partly why I am writing this guide. And here's something else to think about; whatever niche you choose, make it be one that has no monetary limit. Because, what if you want to make a six figure income eventually? Here is some math regarding that. Discard it if you aren't interested in an unlimited income. Affiliates: You'll be looking for the products and marketers that fit. If you write an eBook on dog training, sell it for $9.95...how many would it take to make 100K a year...(six figure)? You would need to sell 10,050 eBooks :( Furthermore, if you wanted to scale up...how many people would buy a monthly membership at say $27 to $47 about dog training? What if you wanted to sell a group coaching program for $397? Plus, to earn at least $100,000. per year, you need a monthly income of $8,333. And to do that online, you've got to solve some real problems for some real live people, desperate for a solution...folks who, are willing to do almost anything to get it and get it fast! Sure, I can clearly say, I've needed solutions to my dog training issues, but desperate? And even if you found some who were, do you seriously think there are enough to get your six figure income goal in place? Let's move on.
  • 9. The niches that will bring the most money to you are related to these markets, they are the Three Most Lucrative:  Relationship  Health  Wealth Which do you choose? You can make money in ANY lucrative niche—whether videos, tutorials, e- books, audio courses, webinars, software, or services like e-mail marketing and hosting providers...that is selling information. It is my opinion, that the Personal Development niche is very lucrative. But, for wealth, the Internet Marketing (IM) niche is by far, the most profitable of any other online. That is why it's my focus. There are more people crowding through the 'web gates' to get into the IM niche than any other. They are the most desperate of online folks, seeking a solution that will bring them the ‘Internet Lifestyle’ they've heard so much about. In time, you will be a guide for these people, giving them what they need for success, if you continue with yours first. III, Decide on a Hot Topic Once you've selected your niche, dive straight into the marketplace and begin researching your Hot Topic.
  • 10. Be certain your Hot Topic meets these Guideline: 1. Passionate –You desire to learn more about it. 2. Practical –You know you can work with it. 3. Profitable – Your topic is selling in the marketplace. 4. Proven – It is a step-by-step method that works now and well into the future. Here are some places that are perfect for finding hot topics in your chosen niche and that you want to learn more about: Just be sure that the EPC (earnings per click) is high ($1or $2) and converting at 5%, at least. Watch the refund rates, as well. You want those to be low! You may need to narrow it down to two or three topics that meet the guidelines. Find out how much each is sought after. Doing a Google search, one at a time, will give you a good indication. For example, list building will hand over plenty of sites on that topic. Obviously, it is lucrative. Just an example, remember? Don't worry about whether the topic you like has too much competition. If it works for you, I say...go for it. Besides, how many people are out there, in this online world? That's right, a Zillion or more, so you'll be fine.
  • 11. Part Two: My System “The Five Steps to Profit” by, Karin Haworth An Outline: Step 1. Problem–Look at the problems you've had in your business. Look for a group of people in your niche, people who are desperate for a solution to one common problem, preferably one you have personally encountered. Step 2. Provide –Provide the Solution to that problem, one you developed or found along the way and applied to your own business. Step 3. Proof—Give them the proof that you document. And show them how it will clear up their problem. Step 4. Product—Offer the product that reflects the problem, solution, and proof. Launch it! Step 5. Profit—Resolving their situation brings profit for them and for you... ...Whoo Hoo! More Detail: Step One - Find the Problem... Begin with yourself. Look at the challenges you've had in your experience online, so far (Problems that left you chained to a cloudy head space.)
  • 12. It could be something like having trouble creating a high-converting squeeze page, creating a squeeze page in the first place, or how to get Facebook friends to your blog and then to your e-mail list. (If you are too new for that, don't worry, just continue on with this guide.) Affiliates: Look for the product that fulfills the problem you choose. Go to warriorforum.com, become a member for $3.99/month, and start reading. The Warrior Forum is the place to go for advice. That is why you will find all kinds of problems there. Plus, if you look deeply enough and take your time, you'll see the most common problems that folks are having—those are what you want. Just remember to settle on one that meets the aforementioned guidelines: passionate – practical – profitable – proven Step Two - Provide the Solution... Affiliates: Watch for the product that will offer the best solution to the problem you've chosen. The warriorforum.com is a great place to find your solution to the problem you've selected. Check where products are sold for the popular solutions, like ClickBank, JVZoo and Warrior+Plus.
  • 13. Also, Google your problem eg,. “squeeze page creation” (put it in quotes). You will be amazed at the amount of solutions you find in the world of 'Google'. Once you settle on your solution, ask yourself...if the solution you have selected, stands up to the same guidelines as for the your chosen problem? passionate – practical – profitable – proven Too many marketers think, “Heck, I'll figure it out along the way,” and they take a shortcut to Glory...so they think. This is to their failure, as eventually, the truth is discovered. To them, if it makes money, that's all that counts. So, the solution they find doesn't reflect a desire to help solve anyone's problem. And the worst of it is, no one has been helped with their fake and flimsy guidance and so-called solutions...least of all, themselves. Affiliates: Stay clear of theses product owners. Remember, “Teach Only What You Know.” --Derrick Van Dyke You do not have to be an expert to land on an amazing solution. You just need to know more than the people you are teaching. Step Three - Get the Proof... Once you've decided on the problem and your solution, begin applying that solution to the problem and in your business. If you have decided on a problem with which you had no experience, (new challenges pop up more and more now) apply it to your business anyway. See if and how it works for you. Affiliates: Try the product before promoting (that's your proof). In any case, you can ask others to use your chosen solution in their businesses and then provide you with their results, which can lead to testimonials. METICORE
  • 14. Screen shots and testimonials of conversion rates and financial success are undeniable proof. You can do an internal launch with selected JVs to help with getting that proof as well. Document all of your successes because, that will ensure your overall success! Remember this FACT: People can be taken advantage of with a solution that is not honorable. But in time most will eventually see that there is, in reality, no proof. But, I think you are a person who takes the time to document your proof with integrity; otherwise you wouldn't be reading this. Therefore, you are easily able to provide the undeniable proof required, because you are willing to learn and apply the solution to the problem. You are preparing to teach and to guide these desperate people. The best part is, they will come back for your entire system. Step Four - Offer the Product... You have discovered a common problem that many people have; you have found the solution that solves that common problem. And you applied the solution to your business. Perhaps you asked a select group to do the same in their businesses, for you. Finally, you have documented your success findings, giving you the proof required by the public. It is the undeniable proof people require before they buy.
  • 15. So what you now have is a Product ready to be offered to the public. It is a product made up of a Problem, a Solution, and the Proof that the Problem is Solved by Providing the Solution you found. You are ready to launch your product. That is another guide, however. Step Five - Receive the Profit... Be sure Paypal account is properly set up. And realize that after everything you've done with great determination and passion, you are now ready to receive the Profit that you and all involved, so well deserve. So, pack your bags and get out of Dodge! Be humble and yet, confident. Be ready for your next one. Part Three: My Personal Example Four years ago, I could not even create a squeeze page; and back then, OptimizePress was the method to use. However, that was a PROBLEM. I couldn't use it easily, so I asked my son, Derrick Van Dyke, to make them all for me. He got tired of that pretty quick, as you can imagine. ;-) So here's what happened. One day, I asked this question: "What if a WordPress plugin could be made that would create squeeze pages, easily…is that possible?" I knew that would be the solution, so I partnered with the best programmer I knew. Yes, fortunately for me, it was Derrick Van Dyke.
  • 16. BOOM! “WP Optins” was created. I had found the solution to my problem. And as it turned out, many others shared the same challenge. Here's a screen shot of the results to my 10K Product for you: Today, there are TONS of page makers, too many to choose from...hahaha Of course, I love WP Optins. It is more sophisticated than others out there and the one I use. The fact is...you can do this too. Just remember the 'mindset'...you know, the one where you just stop letting yourself fall apart when things go wrong...the one where you hold strong and give a 'half smile' at the the times when all is just about right, at least. It is up to each of us to know when to “Move On” So anyway, do you see what I did? 1. I had a Problem and came up with a solution. 2. Then, I Provided the solution and immediately applied it in my business. 3. I gave the Proof that it worked for me and would solve the same problem others have. 4. I offered my Product to the masses as a WSO 5. And made my Profit...WhooHoo! It was a great venture for me and now, three years later, I have created my system, “The Five Steps to Profit”, which culminated from that product launch.
  • 17. You may wonder, “why the heck did it took so long”. All I can say is, life happens when you least expect it to arrive. Conclusion This guide was divided into three parts, the first being “The Foundation” where the initial groundwork was covered for creating that foundation. They included developing your new mindset, researching the marketplace for a lucrative niche and the Hot topic within your niche. The second part was the introduction to my system called, “The Five Steps to Profit.” That included finding a common Problem many folks have in your niche. Providing the solution which solves that problem, came next. Applying it to your business and documenting your success and that of others testing it for you, gave you Proof required by the public. Finally offering your Product, followed by the Profit you receive from your work. I determined that the product is the result of the problem, providing the solution, and the proof that it works after applying it to your own business. The third part of this guide, I gave you my own example of me doing exactly what I taught in my system, which is where “The Five Steps To Profit” came from. Now, I leave you with these quotes: “You simply need to help people achieve what they’re already trying to do.” --Derrick Van Dyke “Those Who Teach, Are Also Taught.” --my quote... ...it means to be humble, so that you may learn from others as you teach them. Always, the best, Karin Haworth karinhaworth.com karin.haworth skype
  • 18. Resources and Tools Digital Profits Academy This is where I received my marketing education. http://aweber.com my recommendation for a solid autoresponder ($1. trial /1st month) warriorforum.com This is the world's largest forum for Internet marketing. It's where you'll find people who are making a living online or trying to find a place to begin. You'll find a ton of folks ready to help others find their way. The following are three main places where vendors go to sell their products and affiliates look for products to promote. jvzoo.com warriorplus.com clickbank.com “WP Optins Elite” This is the original page maker of it's kind. It is amazingly simple and effective. I recommend this one to beginners. "WP Gold Member" ~ This creates membership sites for your long term business, whether for promoting affiliate products or those of your own. The BONUS I Promised You:
  • 19. “Setting Up Your Business” by Karin Haworth (tmi) That's short for Too Much Information...and way too many marketers suffer from it. It causes confusion, frustrated brains and failure. It's that place we call, “all over the place” from one thing to the next? Hey, I multi-task, but over-lapping? OMG, what's Really sad is, so many people online...simply do not have the tools and resources to move forward. You know where that is and what it looks like? Here are seven steps you need to acquire those resources and tools as well as, to get things sorted out from the gate: Step 1...Clear Out Distractions From Your Work Zone Begin with your email inbox...unsubscribe from all marketers who are NOT helping you with what you are doing CURRENTLY to succeed. Move your email inbox lower on the Totem Pole. Check on it ONLY... 2 or 3 times daily, unless your support system is based on emailing. Facebook and all other social platforms should stay off, while you are working...unless you are posting content of VALUE. Keep the TV off, as well...Business and Pleasure should be separate.
  • 20. I used to tell my dad, I thought the two could be mixed, but I see now, it takes time to get it there. Step 2...Choose Your Domain Name and Register It Having a domain name helps build your personal brand, developing that authority in the marketplace, you need. Think of it as one of your first tools. Registering your full name with the .com version, is most desirable – eg. http://karinhaworth.com If you can't get your full name, try adding your middle initial – eg. Http://karinlhaworth.com or change it to http://karinsmarket.com Leave hyphens, numbers and so forth out...as it doesn't look professional. Step 3...Hosting Your Account Install WordPress to build your sales funnel and yes, prepare for that membership site:) Midphase Business Plan is what I use and highly recommend you do the same, because they host unlimited domains and databases. You can use just one control panel to manage all your domains with Midphase. Step 4...Create your Email Addresses
  • 21. Go into CPanel...(you'll need your FTP username and password to login). Once you're there, set up 2 email addresses: One for support... support@yourdomain.com Then another for business... firstname@yourdomain.com Step 5...Install WordPress...Use Softaculous or Quick Install Originally, WordPress was intended for blogs, which stands for Web Log. However, today it is much more than that. We now use it as a full blown system to manage our content and interact with our visitors. Plus, there are plugins that provide us with a huge amount of features and benefits. Most importantly, there are plugins that allow us to create sales funnels and membership sites. It is now possible to run your entire business with WordPress. It only gets easier and more efficient. Step 6...You Need an Account with PayPal Hey, you are going to be accepting credit cards online and paying out and receiving commissions. So choose to set up a business account...not a personal account. Simply update your account if you already have a personal one.
  • 22. Step 7...Time to Set Up an Account with Aweber You're definitely going to need a list therefore, an autoresponder must be in place. I use and recommend Aweber. So, Let's Go Over the Basic Points
  • 23. 1...Clear Out Distractions From Your Work Zone 2...Choose and Register a domain name – yourname.com 3...Set up your hosting account...use one of good quality. (I use Midphase.com) 4...create your email addresses - support@domain.com and firstname@domain.com 5...Install WordPress with Softaculous or Quick Install 6...Set up your business account with PayPal 7...Get your autoresponder in place – Aweber.com Once you take full command of setting up your business, using the tools and resources I've named and described, you will become that business person you wish to be. Thank you and enjoy your work, Karin Haworth:-) METICORE