HR practices at Idea Cellular, Vodafone, Airtel and Reliance Communication

1. HR Practices In
Telecom Industries
Presented By:
Prashant Bhagat - 19
Subrata Kr. Dey - 45
Anubhav Prateek - 48
Shubham Kr. Verma - 59

2. HR Policies : Overview
The objective of this Human Resources policy is to provide the
employees with proper and judicious guidelines with respect
to their employment.
Therefore HRM is concerned with recruitment, selection,
learning and development, reward, communication,
teamwork and routine management. While it is relatively easy
to list activities that make up HRM, It is a subject that
stimulates much debate and disagreement.

3. Telecom Sector In India
• India has the 2nd largest telecommunication
network in the world
• Underwent high- pace of market liberalization
since 1990s
• Top players: Airtel, Reliance, Vodafone, BSNL
and Idea
• Requires large no. of Telecom Engineers, Product
Managers, Administrators and Network
Specialists

4. Market Share Of Major Telecom Companies

5. HR Activities In Telecom Sector
Recruitment and staffing
Manpower planning
Human resource development
Compensation and benefits
OVERCOME THE HR ISSUES

6. HR Practices In

7. !dea Cellular
• An Aditya Birla Group Company
• Highest share of rural subscribers
• Operates across 22 service areas in India
• Thought leadership on MNP
• Ranked 17th of India’s best places to work with
• “Best Place To Work” at Asia Communication
Award,2013

8. Roles & Responsibilities
Hire correct people for the right job
Administration and facilities.
Handle the exit interview once the employee leave.
To improve the skills for a particular task
To give responsibilities according to the position and
skill level.
Sending employee for foreign assignment based on
skills.

9. Recruitment Process in !dea
Preliminary Interview
Job Offer
Physical Examination Selection Decision
References & Background
Analysis
Employment InterviewSelection Test
Reject RejectReject

10. Training & Development
Step 1
• Orientation of a new hire
Step 2
• Job specific training
Methods and techniques of training
On the job training
Off the job training

11. Learning Environment
On the job learning
Idea provides a wide variety of challenging roles to its
employees in respective functions they have been hired for
at different circles. This ensures that they undergoes on the
job learning by the independent handling of a role. The
talent mobility (Role Change) provides a systematic
framework to accelerate the development of the Talent pool
in Idea by leveraging the various career opportunities across
the business.

12. Continue…
Relation led training
Cross functional Projects
Transformation projects
Performance Coaching
Mentoring
Instructor led training
Experimental learning
Management School
E-learning

13. Performance Appraisal
360° Appraisal System
It is a systematic
collection &
feedback of
performance
data on an
individual or
group, derived
from a number of
stakeholder.
Data is gathered &
feedback to the
individual
participant in a
clear way designed
to promote
understanding,
acceptance &
ultimately behavior

14. HR
Practices
In

15. Vodafone (Voice + Data + Phone)
• Vodafone was formed in 1984 as a subsidiary of Racal
Telecom Limited
• Changed its name to Vodafone in Sept. 1991
• Was present in India as Hutchinson Essar until April 2011
• Second largest in terms of revenue and 3rd largest in terms of
customers.
• Has total of 84,990 employees worldwide including 12000
Indian Employees.
• Estimated 341.1 million customers worldwide with 130.9
million customers from India

16. HR Strategy in Vodafone
 Within each of the operating companies
of Vodafone, it has tried to implement 3
box model known as “Vodafone’s 3 Box
Model”.
 HR has defined 6 employee ‘touchpoint’
which they need to get right :-
1. Organizing & Resourcing
2. Career Planning
3. Learning
4. Reward & Recognition
5. Communication & Involvement
6. Health, Safety & Wellbeing
Business
Partner
Centre of
Expertise
HR
Director

17. Recruitment & Selection Process
ASSESSMENT CENTRE
BUSINESS INTERVIEW
COMPETENCY INTERVIEW
LANGUAGE TELEPHONE
INTERVIEW
PSYCHOLOGICAL AND APTITUDE
TEST
ONLINE TEST
REGISTER
Internal
Recruitment
External
Recruitment

18. Manpower Planning
Task Force
Committees & Councils
Set Objectives & Generate
Assess & Choose
Alternatives

19. Training & Development
Class And Online Training
On The Job Training
Special Projects
Online Library
Coaching

20. Talent Framework
Leadership
Programme
• Bolt Programme
• Light House
Programme
• Global Inspire
Programme
Young
Leaders
Program
CAMPUS
CONNECT

21. Performance Appraisal
Delegation And
Mentoring
Monitoring And
Feedback
Handling Under
Performance

22. Retention
Employee
Benefits
Supervisor
Support
Compensation
And Working
Condition

23. HR Practices In

24. Bharti Airtel
• Largest Private Integrated Telecom Company in India
• 3rd Largest Wireless Operator in the World
• Operates in more than 19 countries
• Operates a GSM network in all countries providing 2G,
3G and 4G services
• Largest & Fastest Growing Wireless Operator in India
• Largest Telecom Company listed on Indian Stock
Exchange

25. Recruitment Process in Airtel
Pre Placement Talks
Application Forms
Shortlisting
Group Discussion
Final Interview
Final Offer

26. Sources Of Manpower Supply
Normally, following outside sources are utilized for
different positions :
Advertisement
Employment Agencies
On Campus Recruitment
Employees Recommendation
E-Hiring

27. Learning Environment
Buddy Program
The Buddy Program that enables the employees to get
comfortable within the organization through specific
inputs about the organization’s culture and values from the
buddy.
Bond With The Best
The mentoring program is focused at providing a world
class support system to nurture & develop the raw
potential of employees.

28. Continue…
Nurturing Veterans
Mentorship has traditionally been all about pairing an
accomplished and senior leader with younger colleague to
facilitate exchange of guidance, both at formal & informal level.
Stairway to Growth
Airtel is conscious of the fact that merely hiring vibrant minds
from top notch campuses is not enough, it need to keep
stimulating these minds within the airtel context on an ongoing
basis. Airtel thus provide specific development inputs through
various leadership development programs which enables them
to fast track their growth.

29. Confidential Report
Descriptive Report
Prepared at the end of the year.
Prepared by the employee’s immediate supervisor.
The report highlights the strengths and weaknesses of
employees.
Prepared in government organizations.
Does not offer any feedback to the employees.

30. Termination Of Employment
Resignation Firing/Force Termination
• Exit Process • Termination
─ Probation period of
6-9 months on 15
day notice
─ After Confirmation
2-3 months notice
from organization
─ Probation period of
6-9 months on 5
day notice
─ After Confirmation
1 months notice
from organization

31. HR Practices in

32. Reliance Communication
• Reliance Communications also known as RCOM
• Headquartered in Navi Mumbai, India
• 15th largest telecommunication provider in the world
• second largest telecommunication provider in India
• “Best telecom companies to work in India” by Business
Today
• “Our People, our Strength” is their motto

33. Recruitment Process
Written Test (Aptitude)
Written Test
(Domain)
Technical & HR
Interview

34. Manpower Planning
Manpower Planning or Human Resource Planning in
Reliance Communication includes putting exact number of
people, exact kind of people at the exact place, exact time
at a low cost. The procedure is as follows:
Assessing the present manpower in the company
Forecasting the future needs
Budding employment programs
Organizing training programs

35. Benefits of Manpower Planning
concentrated labor cost
Develops business plan
Helps in career succession planning
Development of the organization
Growth in overall business planning

36. Training & Development
Programmed learning
Apprentiship training
Computer based training
Simulated training
Internet and distance Training
Videoconferencing

37. Compensation & Benefits
Benefits in Reliance Communication include bonus,
medical insurance, retirement policies, life insurance,
vacation etc.
Reliance communication provide basic pay which is
satisfiable for every employee to motivate the employees
and to attract to qualified employees to the organization.
Compensation and benefits is a basic motivational factor to
the employees. Every employee will search for high paid
jobs, benefits. If the company provides good benefits the
employees will get good attachment to the company.

38. Major HR issues
Cash &
Compensation Issues
Employee Retention
Poor HR Policies

39. Vodafone
• Register
• Language Telephone Interview
• Online Test
• Competency Interview
• Assessment Center
Recruitment
Comparison
Airtel
1. Young :
• Pre placement
• Application
• Shortlisting
• GD & PI
• Final Offers
2. Experienced
• Careers site
• Social Media
• Referrals
• Online Job
boards
!dea
• Technical & Aptitude tests
• GD & PI
• Psychometric tests
• Assessment Tests
Reliance
1. Internal :
• Transfers
• Promotions
• Recalls
• Internal Ads
2. External
• Ads
• Consultants
• Referrals
• Campus
Placement

40. Comparison
Airtel
• Manpower Budgeting at the
end of the year
• Sources: Ads, Agency,
Campus Recruitment & E-
Hiring
Vodafone
• Task force, committees and
councils
• Set Objectives & Generate,
assess & choose alternatives
Manpower
Reliance
• Assessing present
manpower
• Forecasting future needs
• Budding employment
programs
• Training programs
!dea
• Manpower
Rationalization
• More proactive
• Exclusively top-down
• Driven by leadership

41. Comparison
Airtel
• LeAP Architecture
• Competency Development
• Continuing Education Program
(CEP)
Vodafone
• Class & Online Training
• On Job Training
• Special Projects
• Online Library
Training &
Development
• On the Job
• Vestibule Training
• Demo. & Examples
• Case studies Conferencing
Reliance !dea
• Rotational Training
• Gyanodaya
• E- Learning
• Continuing Education
• Leadership Programs

42. Comparison
Airtel
• Not much of referrals
• Job Rotation
• Cross Process training
Vodafone
• Benefits
• Supervisor Support
• Compensation & Working
Conditions
Retention
Reliance
• Position Wise success plan
• Retraining
• Redeploying
!dea
• Geography-wise HR
Partners
• “Speak Your Mind”
• Work-fun Integration
• Happiness at work

43. Presented By :
Prashant Bhagat (19)
Subrata Kumar Dey (45)
Anubhav Prateek (48)
Shubham Kr. Verma (59)