1. Charles Nicolson

2.  Overview, Description, Background of Tumblr
 Key Impacts
 Key Performance Indicators
 Tips for Personal Use
 Business Use
 Advertising Opportunities
 Cautions

3.  Social Media Platform, Microblogging site
◦ Users can share anything
 Share numerous amounts of content
◦ post text, photos, quotes, links, music, and videos
 Share from anywhere
◦ browser, cell phone or smart phone, desktop, or
email
 Users can use it as a blog, follow other’s
blogs

4.  “Follow the World’s Creators”
 Use of Dashboard
◦ Quick links to posting content of all kinds
 Apps
◦ Bookmarklets
◦ Mobile
 Tumblr Meetups
◦ Hang out with your Dashboard in real life.

5.  Owned and Operated by Tumblr, Inc.
 Headquartered in New York City
 Launched February 27, 2007
◦ David Karp, CEO
 Within first two weeks 75,000 users.
◦ 74.1 million blogs
◦ 31.8 billion posts
◦ 103 employees
◦ 12 languages

6.  Announced in 2012 they would be running
paid advertisements on their site
 2 months later gained first major advertising
campaign with Adidas
-Adidas introduced its first
offical soccer Tumblr blog
-Adidas also purchased ad
placements on user’s
dashboard

7.  Quantitative
◦ Measure Blog Views
◦ New Blogs Created
◦ Landing page Views
 Qualitative
◦ Blogger Satisfaction
◦ Ease of use
◦ New Products
 Innovative Apps

8.  Choose how you want to use the blog
◦ Entertainment
◦ Information
◦ Professional Use
 What kind of Blogger
◦ Follower?
◦ Be Followed?

9.  Great way to gain exposure
 Good means of communication with
customers
◦ Newsletters
◦ Blogs
 Customization
http://www.tumblr.com/themes/tagged/free
 Many different Companies
◦ NPR http://npr.tumblr.com/
◦ Ann Taylor http://blog.anntaylor.com/
◦ IBM http://smarterplanet.tumblr.com/

10.  For Personal Use same as most social media
platforms
◦ Personal Information, Tumblr Meet ups
 Choose the way you want to use Tumblr
◦ Professional, stay professional
◦ Entertainment, don’t mix the two

11.  For Business Use
◦ Standard Blog Post does not work
 Very fast paced, quick consumption content
 Gain recognition through edginess
◦ Photos, videos, quotes, questions

12.  "Tumblr." Wikipedia. Wikimedia Foundation,
18 Sept. 2012. Web. 19 Sept. 2012.
http://en.wikipedia.org/wiki/Tumblr
 "Social Fresh." Social Fresh. N.p., n.d. Web. 19
Sept. 2012.
 http://socialfresh.com/60-brands-using-
tumblr/
 "About | Tumblr." About | Tumblr. N.p., n.d.
Web. 19 Sept. 2012.
 http://www.tumblr.com/about