2. Overview
• Website featuring a daily localized deal on the
best stuff to do, see, eat, and buy
– 50-80% off normal price
• Utilize Social Media in order to collectively
reach “The Tipping Point”
– Goal is to save customers and businesses money
3. History of Groupon
• Launch Date: November 11, 2008
• Expanding quickly
– 10,000 employees
– 33 million active users
– 250,000 merchants
– 48 countries
– 250 markets
4. Key Impacts
• Allows users to buy products/services for less
– Increased customer satisfaction
– Learn about local businesses
• Allows companies to advertise
– Increased brand awareness
– Bring in new business
– Increase market share
6. Personal Use
• Save Money
• Find out about new businesses in your local
area
• Great for gifts
How to get started:
- Create an Account
- Set your location
7. What kind of stuff do you ?
• Foodie Crafty Jazz & Blues Rock Concert
• Fresh Air Cruise Kitchen Couture Romantic Getaway
• Pet Lover Cultural Pursuits Legendary Artists Simple Pleasures
• Pampered Do-Gooder Lighter Footprint Sporting Life
• Road Trip Far & Away Luxe Travel Swimsuit Season
• Adrenaline Farm-to-Table Musicals The Finer Things
• Will Call Fountain of Youth Nester Theater District
• Girls Night Out Gadgets + Gear New Car Smell Threads
• Beaches Gamer Off the Beaten Path Toyland
• Comedic Good for Gifting Once in a Lifetime Urban Retreat
• Date Night Good for Kids Party Planner Well-Groomed
• Great Outdoors Green Thumb Perfect Gentleman World Music
• Happy Hour Guided Travel Photographic Audiophile
• Just Dance Healthy Living Pop Star B&B
• Let's Do Brunch Home Improvement Rainy Day Boutique Hotel
• Night Owl Home Theater Rap & Hip Hop BYO
• Quick Bites Indie Label All-Inclusive Casino Night
• Wine Country Tee Time Always Learning Country & Bluegrass
• Outdoor Festivals Ski Town Small Town Charm
• Craft Beer
8. Now what?
• Select a deal
• Enter your credit card information
• Instantly receive an email with the coupon code
11. Business Use
• Cost:
– There are no out-of-pocket costs to be featured
– You can set a breakeven point
• Payment:
– Groupon take commission off of purchases, often 50%
– Check will be sent to your company
• Promotion Date:
– Groupon decides when each deal will be featured based on
metrics and past trends.
• Personalization:
– Tailor deals to your local target market
– Groupon is typically shared with friends and family and
provides a strong form of its own advertising.
12. • They have to lose money right?
– A Groupon can only be redeemed if a certain
number of people agree to buy one.
– Allows Price Discrimination
– reach out to first-time customers who will then
become regular customers and pay the full price
13. Customers are
paying less
Companies
are selling
more
14.
15. Cautions?
• If not enough people register, you lose the
deal
• If you let it expire, you lose the deal
– Refund!
• Threats to Groupon
• Biggest Competition: Living Social
• Turning down Google
16. Advertising Opportunities
• Companies can pay to advertise on the side
bar
• Groupon clients are advertising their business
to local users through deals
• Encourages users to post purchases to Twitter
and Facebook
