Social Media Platform Review: Pinterest
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Social Media Platform Review: Pinterest
- 2. What is Pinterest? • A virtual bulletin board • An expression of you • A source of inspiration and new ideas
- 3. Key Facts • Launched in March 2010 • Less than 10,000 registered users in 2011 • 11.7 mil. unique visitors; est. 23 mil. registered • iPhone app launched in March 2011 • Currently no ad opportunities
- 4. Key Impacts • Third most popular social network • 145% growth in traffic from Aug. to Jan. 2012 • Visually based, scrapbook-esque • Network not limited to connections
- 5. Key Performance Indicators • Quantitative Repins-per-pin Likes-per-pin # of followers Referral Traffic • Qualitative Comments on pins
- 6. Be an Effective Pinner • Link pin to original source, credit the creator, add a thoughtful comment • Organize/categorize boards • Create a true representation of you
- 7. Cautions for Use • Nothing can be private • Spam pins
- 8. Chobani
- 9. KT Tape
- 10. Sources • www.pinterest.com • http://www.nytimes.com/2012/07/22/magazine/ pinterest-tumblr-and-the-trouble-with- curation.html?pagewanted=all • http://pinterest.com/about/help/ • http://marketingland.com/making-sense-of-key- pinterest-metrics-and-analytics-tools-13208 • http://stephaneprudhomme.visibli.com/share/M PZyoD