Sound cloud
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Sound cloud
- 1. Erich Liebig
- 2. • Users upload the audio they have recorded • Direct message audio • Listeners • “Following” the user that uploaded the clip (newsfeed style) • Searching key terms • Like, Repost, Comment, Share, add to playlist • “The YouTube of audio” • World’s leading social music platform • Listen, upload, create, promote, and share sounds • Via web or Mobile application OVERVIEW How it works
- 3. • Designed to work with other social media platforms • Uploaded as a URL • Embedded anywhere • Challenged MySpace for dominance UNIQUENESS
- 4. • Founded October 2008 • Berlin, Germany • Alexander Ljung & Eric Wahlfors • July 2013 • 40 Million registered users • 200 Million non-registered users • January 24, 2014 • IVP and The Chernin Group • Unknown profitability HISTORICAL INFORMATION
- 5. • Followers • Plays • Likes • Reposts • Comments KPI’S
- 6. • Tips • Follow a number of different profiles • Making/replying to comments • Share posts to other social media platforms • Cautions • Content is not private • Comments exposed to both followers and non-followers TIPS AND CAUTIONS
- 7. • Pro users • “Moving Sound” • “Promoted Profile” • Stats • No banner ad’s • No audio ad’s between clips MARKETING OPPORTUNITIES
- 8. • Media companies • The Wall Street Journal, The Economist, Bloomberg, and CBS • Legal Zoom • https://soundcloud.com/wsjthismo rning/the-wall-street-journal-424 • Recording companies • Warner Brother Records, Sony Music Entertainment, and Universal Records BUSINESS ON SOUNDCLOUD
- 9. • Rapid growth and experimental phase • More businesses creating profiles • Share ideas and receive direct response from their customers • “On-the-go” • Less time to read/watch the news • Time to listen to the news THE FUTURE FOR SOUNDCLOUD
- 10. SOURCES • http://blogs.independent.co.uk/2012/10/18/why-google-should-acquire-soundcloud-we-need-a-youtube-for-audio/ • http://venturevillage.eu/europioneers-2013 • http://silencenogood.net/soundcloud-dropbox-music-blog/ • http://www.wiretotheear.com/2009/11/page/2/ • http://in6months.com/ • https://www.etsy.com/market/office_decors • 1Jefferson, G. (2013, July 17) Who is Listening to SoundCloud? 200 Million. USA Today. Retrieved from http://www.usatoday.com/story/tech/columnist/talkingtech/2013/07/17/whos-listening-to-soundcloud-200- million/2521363/ • 2About SoundCloud (2014) Retrieved from https://soundcloud.com/pages/contact • 3Help/Pro Billing (2014) Retrieved fromhttp://help.soundcloud.com/customer/portal/articles/247820-what-s-the-difference- between-each-subscription-level- • 4SoundCloud Teams with IVP (2014, January 24) SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2014/01/24/soundcloud-teams-with-ivp • 5SoundCloud Introduces New Pro Offering To Allow More Music & Audio Creators To Be Heard Everywhere (2013, March 11) SoundCloud Press Releases. Retrieved fromhttps://soundcloud.com/press/releases/2013/03/11/new-pro-plans • 6 WJS This Moring (2014) Retrieved from https://soundcloud.com/wsjthismorning