Driving Behavioral Change for Information Management through Data-Driven Gree...
AR/VR in real estate
1. AR/VR in Real Estate
Industry
Submitted By:
Sunanda Priyadarshini
200402100026
MBA – 2nd Year
2. Introduction
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The biggest impact of AR/VR in real estate will be in virtual reality tours.
These will be created by bringing strategically placed 360 cameras into the
home to film.
The footage is edited together for a seamless, real-life, 3-D experience.
The idea is that the user will feel like he or she is in the actual physical home
that is home through the VR experience.
3. AR/VR in Real Estate
▫ Property Showcase
▫ Virtual Bike Tours
▫ AR-Assisted Real-Estate
Marketing
▫ Designing Interior with AR/VR
▫ Empowering Architecture and
Construction
▫ Capture Dimensions and Create
Floor Plans
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4. 1. Property Showcase
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Luxury real estate dealer has recently announced
the virtual walkthrough option for iPhone or
Android users who own VR headsets.
The full presence effect is achieved by placing
cameras throughout an apartment or a building
and shooting a setting from multiple spots.
Prospective customers can now take virtual tours
online to examine their future homes by getting
immersed into high-resolution virtual
environments.
Needless to say, the tours are also complete with
virtual guides. Customers can also interact with
objects in virtual settings and see how they work.
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2. Virtual Bike Tours
▫ It’s not just the luxury segment, though – as of
today, virtual property showcases are becoming
mainstream. At Smart Tek, we create 3D
architectural visualizations for VR and AR
representations to assist realtors in creating virtual
tours.
▫ We also create virtual bike tours to help customers
envision what it would actually be like to live in this
particular neighborhood, ride through its streets
and experience how it feels like. Apart from the
house and its interior, the neighborhood is often a
decisive factor for property buyers.
6. 3. AR-Assisted Real-
Estate Marketing
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By using AR customers can now learn all the
important information about the real estate
objects they are interested in before actually
contacting a real estate agent.
For example, Android real-estate
app Realtor.com enables users to learn the
essential information about a price, square
footage, etc. of a particular object by simply
pointing a smartphone at the building.
For customers, AR apps can turn a walk or a drive
through a neighborhood into an insightful real-
estate shopping tour..
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4. Designing Interior with AR/VR
▫ AR/VR technology is helping interior designers to visualize how
home decor and furniture pieces would look like in a particular
setting. For example, iOS apps like iStaging limit the otherwise
costly and time-consuming trial and error stage to a virtual
environment where they can easily create and try out various
styles and designs before selecting the ones that would fit a
particular home perfectly.
▫ mmersive technologies are also helping to create a more cozy
and welcoming feel of unfurnished houses by suggesting how
they would look if already furnished. As it turns out, customers
tend to become more emotionally attached to homes with
furniture as opposed to the ones with blank walls. For
example, RoOomy, is a company that uses VR to help clients to
virtually furnish their home before they buy it.
8. 5. Empowering Architecture
and Construction
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AR and VR are not only helping showcase
existing property but also imagine what it would
be like to be inside the building which is still in its
design and architecting stages. Thus, reality
technologies are reducing the number of
iterations and gradually becoming the industry
standard in real-estate
development. AResidence, for example, is an
Smart Tek app for creating architectural models.
By superimposing the yet non-existent models
on images of exiting architecture or
environments, the app enables architects to
easily create and tweak the designs of new
buildings. Another app, Storyboard VR enables
ADC specialists to easily transform 2D models
into VR prototypes.
Yet another VR solution, Astralink, is targeted at
construction workers and helps them prevent
errors by visualizing what a finished construction
piece would look like.
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6. Designing Interior with AR/VR
▫ Interestingly, not only do immersive technologies help create
prototypes from 3d models, they also help capture dimensions
and make floor plans of existing buildings. Apps
like MagicPlan can assist in making job estimates, DIY projects
and much more. While previously, you would have to use a
physical ruler to measure the room, tools like AirMeasure help
you make measurements by simply pointing your device and
following instructions.
▫ As you can see, AR/VR is finding a vast array of applications in
construction and real estate. The benefits of using immersive
technologies are significant: they can be used as both a
communication tool for real estate marketing and to assist real-
estate development at architecting, construction and design
stages. Their application is not only limited to use cases
mentioned above – AR/VR can also be used for training
construction workers and providing DIY instructions to tenants.
