Disciplined Entrepreneurship

1. DISCIPLINED
ENTREPRENEURSHIP
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Trish Cotter
Associate Managing Director,
Martin Trust Center
for MIT Entrepreneurship

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Being an entrepreneur
is the new “cool” thing.
As a result,
demand for
entrepreneurship
is blowing up!

3. DISCIPLINED ENTREPRENEURSHIP
Definition of Entrepreneurship – 2 Types
Entrepreneurship
SME
(Small Medium Enterprise)
Regional Markets
Restaurants
Dry Cleaners
Services
IDE
(Innovation-Driven
Entrepreneurship)
Global Markets
Products for Export
Sustainable Competitive Advantage at
Core
• Δt is short
• Linear growth
• Less investment required
• Δt is long
• Exponential growth
• A lot of investment required

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Spirit + Skills
Successful Entrepreneurship

5. How 24 Steps Was Put Together 5

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“Talking to Humans” by Giff Constable.
This is a free PDF download (also
available on Amazon) and does an
excellent job of making the subject
matter approachable to people who
have never done primary market
research before.
“UX for Lean Startups” by Laura Klein –
despite the name, this book provides a
really great overview of a variety of
research techniques that we in the
industry have been using for 25 years –
adapted for the startup scenario.

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15. Benefits of Approach
Comprehensive yet Practical
Integrated
Proven & Tested – To Stand the Test of Time
Sequential/Prescriptive
Creates Common Language for Knowledge Transfer and
Accumulation
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16. Entrepreneurship 101 Quiz
16
What is the singular necessary and
sufficient condition to have a
company?
1.

17. What Should We Be?
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Market-Driven
Target Customer-
Driven
Customer-Driven

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19. Spiraling Innovation
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20. Product Development Must be a
Rapid & Continuous Process
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© Ash Maurya, “Running Lean”, www.ashmaurya.com

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“I'm actually as proud of the things
we haven't done as the things I
have done.”
—Steve Jobs

22. Examples of Disciplined
Entrepreneurship
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23. Free Online course
www.bit.ly/e-101
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24. More info
The book
www.disciplinedentrepreneurship.com
Progress Dashboard
www.detoolbox.com
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25. 1 Week Intensive Course at MIT
By application welcomes you to apply
Last week of January at MIT